Maximizing Digital Ad Inventory

As advertising dollars continue to tighten, publishers are looking for ways to prove their inventory’s worth to clients. Forbes relies on digital ad and inventory management provider Maxifier to optimize the metrics important to its advertising partners. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2012-06-07 00:00:00 UTC ]
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Spotify, Wizarding World bring Harry Potter to digital audio

Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age

[ Advertising Age | 2020-05-05 18:54:51 UTC ]
More news stories like this | All news stories tagged with: #harry potter #stone exclusively #dakota fanning #david beckham #daniel radcliffe #digital audio

The Need For Digital Content Grows, But Will It Be Enough to Save News Outlets?

Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
More news stories like this | All news stories tagged with: #digital content #local newspaper

Yeah, That’s Probably an Ad: The Art of the Pivot

In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek

[ AdWeek | 2020-05-04 15:04:07 UTC ]
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Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive

[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books

A rare benefit of COVID-19, the UK's government finally–and suddenly–has wiped out the market's punishing tax on digital publications. The post Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-30 16:03:25 UTC ]
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Kate Mortenson launching national digital media company, raising $10M

Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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Coronavirus: In Spain, Publishers Weigh Crisis Management and Digital Capabilities

In Spain, trade book publishers have shown resistance to digitization. But education publishers have embraced digital technology in the coronavirus pandemic The post Coronavirus: In Spain, Publishers Weigh Crisis Management and Digital Capabilities appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-29 15:49:29 UTC ]
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BNP Media to Take Most of Its Magazines Digital-Only By August

The fallout from the COVID-19 pandemic is accelerating a planned shift from print to digital at Michigan-based BNP Media, where management has informed staffers that the company will be phasing out the print editions of all of its controlled-circulation trade magazines by the end of July. The... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-28 15:18:48 UTC ]
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New survey: Digital publishers reveal strategies for growth

A new study of publishing executives reveals strategies and technology for maximizing growth in the digital world. Continue reading at Advertising Age

[ Advertising Age | 2020-04-24 14:35:00 UTC ]
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Rethinking Digital Editions During the Pandemic and Beyond

Magazine publishers are making tough decisions about print issue runs during COVID-19 — and taking a second look at their digital editions in the process. Paul DeHart, CEO of digital publishing platform BlueToad, shares some best practices and possibilities. Continue reading at Publishing Executive

[ Publishing Executive | 2020-04-23 20:45:07 UTC ]
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Ad Age 20-Minute Take: Proving out performance

Watch the live broadcast here on April 28 at 3 p.m. EDT. RSVP here—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Ad Age 20-Minute Takes is a virtual event series tackling how marketers and buyers can, or should, adjust their strategies in the current climate. Leading... Continue reading at Advertising Age

[ Advertising Age | 2020-04-22 15:00:00 UTC ]
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Translating a Quality User Experience From Print Into Digital

Among the many degradations magazines have endured during the digital revolution, few are as heartbreaking as the erosion of the magazine design experience. Digital platforms are designed by engineers for engineers. The web browser shows little respect for any standardized flow and sequencing,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-21 13:10:24 UTC ]
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Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off

With Axel Scheffler's illustrations and Hugh Bonneville's narration, Nosy Crow's 'Coronavirus: A Book for Children' is a free download. The post Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-21 11:52:42 UTC ]
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Meredith Cuts Salaries, Expands Ad Guarantee to Make Up for Revenue Decline

Facing what it called "a significant decline in advertising revenues" as a result of the COVID-19 pandemic, Meredith Corp. says it's implementing sweeping pay cuts across 60% of its approximately 5,000 employees, suspending quarterly dividends and withdrawing the 2020 fiscal outlook it... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-20 17:45:12 UTC ]
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As brands block coronavirus, streaming app Newsy opens an ad slot free from bad news

Digital publisher develops commercial break that avoids pandemic stories, as industry struggles with skittish advertisers. Continue reading at Advertising Age

[ Advertising Age | 2020-04-17 17:36:26 UTC ]
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Print Unit Sales Had Double-Digit Gain Last Week

Print unit sales rose 13.7% in the week ended April 11 over the week ended April 4 at outlets that report to NPD BookScan. Sales benefited from the release of 'Magnolia Table, Volume 2' by Joanna Gaines, which sold more than 130,000 copies last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-16 04:00:00 UTC ]
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Sheikh Zayed Book Award Sets Winners’ Digital Ceremony for Thursday

The 14th Sheikh Zayed Book Award will stream a live digital event from Abu Dhabi on April 16 in honor of its 2020 winners. The post Sheikh Zayed Book Award Sets Winners’ Digital Ceremony for Thursday appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-04-14 11:12:29 UTC ]
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Vox Solicits Reader Contributions to Keep Its Content Free Amid Ad Declines

The near-simultaneous rush among publishers with subscription businesses to loosen their paywalls and provide free access to reporting on the COVID-19 pandemic has reignited long-standing debates about whether the news should fundamentally be free, even as ad-supported journalism (with some... Continue reading at Folio Magazine

[ Folio Magazine | 2020-04-10 16:17:19 UTC ]
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