Mashable Hires Bankers to Study Options Including Sale

Mashable is exploring strategic options including the sale of all or part of the online media company, according to people with knowledge of the matter.Mashable, founded in 2005, may draw interest from buyers in Europe and the U.S., said one of the people, who asked not to be identified discussing private information. The company said Tuesday it hired LionTree Advisors months ago to seek more capital and isn't in conversations about a sale.Pete Cashmore, who founded the media company at age 19 in Aberdeen, Scotland, held talks to sell Mashable to CNN about five years ago. The publisher offers European companies a foothold in new, online media popular with younger audiences. U.S. companies are already well entrenched in this area. Time Warner, parent of CNN, is one of Mashable's major investors and led a $15 million funding in March 2016. Walt Disney holds a stake in Vice Media and Comcast has backed BuzzFeed, Snap and Vox Media. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-08-16 00:00:00 UTC ]
News tagged with: #held talks #younger audiences #time warner #vice media #vox media

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Imperial War Museums sales and distribution to Unicorn

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[ The Bookseller | 2013-11-11 00:00:00 UTC ]
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RR Donnelley, Press+ Exploring Sale

*Editor's note: Folio is a Press+ client. RR Donnelley's digital paywall platform, Press+, is on the market, according to an internal memo obtained by Folio. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-08 00:00:00 UTC ]
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Study: Booze Industry Breaks its Own Underage Ad Rules

The alcohol industry has violated its own rules aimed at keeping booze ads away from under-age viewers, government and university researchers allege in a new report.Beer and liquor marketers have since 2003 pledged to show ads only on TV programs, magazines and web sites where adult viewers... Continue reading at Advertising Age

[ Advertising Age | 2013-11-08 00:00:00 UTC ]
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Sales, Earnings Drop at Harlequin in Third Quarter

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[ Publishers Weekly | 2013-11-06 00:00:00 UTC ]
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Amazon offers physical bookstores a cut of Kindle ebook sales, and just enough rope

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[ Engadget | 2013-11-06 00:00:00 UTC ]
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Amazon to Let Independent Bookstores Sell Kindles and Gives Them a Cut of E-Book Sales

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[ AllThingsD | 2013-11-06 00:00:00 UTC ]
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Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

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[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Lenovo Miix 10 review: A good tablet with an (optional) killer keyboard

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[ PC World | 2013-11-05 00:00:00 UTC ]
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Association Media: Case Studies in Multiplatform Publishing

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[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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The B-to-B Benefits of Pursuing Mobile Ad Sales

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[ Folio Magazine | 2013-11-01 00:00:00 UTC ]
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[ The Bookseller | 2013-10-30 00:00:00 UTC ]
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[ The Bookseller | 2013-10-29 00:00:00 UTC ]
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World Book Night 2014 titles include 'Wild,' 'Where'd You Go, Bernadette'

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[ The Christian Science Monitor | 2013-10-25 00:00:00 UTC ]
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[ Publishers Weekly | 2013-10-24 00:00:00 UTC ]
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[ Publishers Weekly | 2013-10-21 00:00:00 UTC ]
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[ Advertising Age | 2013-10-18 00:00:00 UTC ]
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[ Folio Magazine | 2013-10-18 00:00:00 UTC ]
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[ Folio Magazine | 2013-10-15 00:00:00 UTC ]
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