Martini Media is in the money. The digital advertising network focused on affluent Web users announced on Tuesday that it has raised $14 million in new funding. The investment will "accelerate" Martini Media's "aggressive growth strategy," per the company. Martini Media CEO Skip Brand told Adweek that the company is looking to use the money to build out its data scientist and engineering talent pool and invest in premium programmatic and ad buying technologies. Programmatic is an increasingly lucrative business for Martini. In 2014, Brand predicted, more than half of the company's revenue will be generated via programmatic channels. This year that figure is about 30 percent, he said. As the company's name might suggest, Martini Media is focused on reaching moneyed audiences. The company's publishing partners include Forbes, Kayak, Fodor's, Tennis.com, The Daily Meal and Salon. In line with that high worth audience, Brand also said that tablets are an area of growth for the ad net. "We think there's a lot more branded opportunities as the tablet continues to grow rather than [direct response]." Leading the company's latest investment round was Venrock, Granite Ventures, Reed Elsevier Ventures and Silicon Valley Bank, per Martini Media. Continue reading at 'AdWeek'
[ AdWeek | 2013-08-28 00:00:00 UTC ]
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Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Wrights Media announced an agreement with Penton Media; this agreement gives Wrights Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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For the second time in less than a year, Barnes & Noble Education has reached a last-minute agreement that provides the company with the liquidity it needs to continue to operate. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Authorities in Canada say they have made arrests in the theft of a cargo container that included gold and other items worth over 20 million Canadian dollars — about $14.5 million — that were stolen from Toronto’s Pearson International airport a year ago Continue reading at ABC News
[ ABC News | 2024-04-17 01:10:08 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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The Southern California Independent Bookstore Bestsellers list for Sunday, April 14, 2024, including hardcover and paperback fiction and nonfiction. Continue reading at Los Angeles Times
[ Los Angeles Times | 2024-04-10 13:00:31 UTC ]
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Reaching its 15th anniversary, the Emirates Publishers Association opens a 10-million-dirham fund that includes a business incubator. The post Emirates Publishers Association Issues 10-Million-Dirham Fund appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-04-02 13:37:26 UTC ]
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More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday
[ Digiday | 2024-03-22 04:01:00 UTC ]
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Scholastic has acquired 100% of the economic interest in 9 Story Media Group, a Toronto-based creator, producer, and distributor of children’s content. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-12 04:00:00 UTC ]
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Book piracy is costing the Italian book market more than a quarter of its overall value, according to a study commissioned by the AIE. The post Piracy in Italy: Study Shows Book Industry Losing €705 Million Annually appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-08 22:07:51 UTC ]
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Brandon Sanderson raised more than $16 million from 55,000 people to fund a leatherbound edition of 'Words of Radiance.' The total is the most ever raised on the crowdfunding platform BackerKit. The campaign, launched earlier this week, ends March 30. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-08 05:00:00 UTC ]
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Lawsuit filed by publishers including Axel Springer allege Google ‘abused its dominant position’ in digital ad-techAlphabet’s Google was hit with a €2.1bn ($2.3bn) lawsuit by 32 media groups including Axel Springer and Schibsted on Wednesday, alleging that they had suffered losses due to the... Continue reading at The Guardian
[ The Guardian | 2024-02-28 19:24:36 UTC ]
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Watkins Media’s head of marketing says that its unique titles, which span many categories—including the occult several countercultures—are finding success in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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From one girl’s aspiration to Olympic gymnastics glory, to a boy’s stint living in the Idaho wilderness in hopes of fixing his unruly behavior, something that remains a guiding principle in Black storytelling is the breadth of our lives. These stories, a collection of some of EL’s most-loved... Continue reading at Electric Literature
[ Electric Literature | 2024-02-22 12:00:00 UTC ]
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A dirty cat, complicated middle school friendships, a cut-throat school election, and more of today's best children's book deals. Continue reading at Book Riot
[ Book Riot | 2024-02-14 14:00:00 UTC ]
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