Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers involved also include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars, Mastercard, Mondelez International, Nestle and Shell. Media participants also include Teads, TrustX, Twitter, Unruly and Verizon Media (Fox has a Bungalow nearby down the Croisette, but hasn’t signed on yet.) Industry organizations have climbed on board too, including the Association of National Advertisers, 4A’s, Interactive Advertising Bureau, ISBA, Mobile Marketing Association, Coalition for Better Ads, Effie Worldwide and World Federation of Advertisers. After Tuesday’s announcement, the first formal meeting happens Wednesday in Cannes. In a release, the group cryptically says its first order of business will be to form “an inclusive working group charged with prioritizing a set of concrete steps already under consideration.” Of course, some of the alliance’s media members have been called out plenty of late for being less than responsible. The New York Times in recent... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
News tagged with: #technology company #global head #greater good #harper

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How Publishers Can Take Back Control of Their Consumer Data

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[ Advertising Age | 2014-07-07 00:00:00 UTC ]
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Jerome made non-fiction publisher at HC

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[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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Bookseller Marketing and Publicity Conference: Live Blog

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[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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HC steps up Christian publishing in UK

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[ The Bookseller | 2014-07-07 00:00:00 UTC ]
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[ The Guardian | 2014-07-06 00:00:00 UTC ]
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Amazon speaks – finally – about its dispute with publisher Hachette

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[ The Christian Science Monitor | 2014-07-04 00:00:00 UTC ]
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[ Silicon Valley Business Journal | 2014-07-04 00:00:00 UTC ]
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[ The Bookseller | 2014-07-04 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-04 00:00:00 UTC ]
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[ Silicon Valley Business Journal | 2014-07-03 00:00:00 UTC ]
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[ The Guardian | 2014-07-03 00:00:00 UTC ]
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[ The Guardian | 2014-07-03 00:00:00 UTC ]
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[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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[ The Bookseller | 2014-07-02 00:00:00 UTC ]
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[ Editor & Publisher | 2014-07-02 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-07-01 00:00:00 UTC ]
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[ Publishers Weekly | 2014-07-01 00:00:00 UTC ]
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