Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency holding companies and media companies that include Google, Facebook and NBC/Universal. The Alliance will begin with an announcement session at WPP Beach in Cannes on Tuesday morning. Advertisers involved also include Adidas, Bayer, BP, Danone, Diageo, General Mills, GSK Consumer Healthcare, LVMH, Mars, Mastercard, Mondelez International, Nestle and Shell. Media participants also include Teads, TrustX, Twitter, Unruly and Verizon Media (Fox has a Bungalow nearby down the Croisette, but hasn’t signed on yet.) Industry organizations have climbed on board too, including the Association of National Advertisers, 4A’s, Interactive Advertising Bureau, ISBA, Mobile Marketing Association, Coalition for Better Ads, Effie Worldwide and World Federation of Advertisers. After Tuesday’s announcement, the first formal meeting happens Wednesday in Cannes. In a release, the group cryptically says its first order of business will be to form “an inclusive working group charged with prioritizing a set of concrete steps already under consideration.” Of course, some of the alliance’s media members have been called out plenty of late for being less than responsible. The New York Times in recent... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
News tagged with: #technology company #global head #greater good #harper

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Egmont to publish Pooh anthology sequel

Egmont Publishing will next year release a Winnie-The-Pooh anthology to mark the 90th anniversary of the original A A Milne book. The anthology, currently untitled, is a sequel to Return to the Hundred Acre Wood in 2009, which was the first authorised sequel to A. A. Milne’s stories. The... Continue reading at The Bookseller

[ The Bookseller | 2015-04-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #egmont publishing #year release #90th anniversary #stephanie thwaites #curtis brown


From Bologna: Mattel Publishing Has New Plans

At the Bologna Book Fair, toy company Mattel announced new plans to publish books and digital stories for Barbie, Thomas & Friends, Fireman Sam and others. The post From Bologna: Mattel Publishing Has New Plans appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish books #thomas friends #fireman sam


Publishing Industry Antics on April Fools

Books are a serious business, but the publishing industry had a little fun on April 1 to commemorate April Fools' Day. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #april fools #publishing industry


Orbital Publishing Accused of Fraud in Selling Subscriptions

Top prosecutors in several states accused an Oregon company on Tuesday of overcharging consumers for subscriptions to newspapers, magazines and other periodicals.   The Orbital Publishing Group, a periodical subscription service, is facing accus ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling subscriptions


Bologna Prize for the Best Children's Publisher of the Year

The winners for the Best Children's Publisher of the Year were announced in Sala Borsa in Bologna on Monday, March 30. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-31 00:00:00 UTC ]
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Bonnier in Talks to Buy Men's Fitness From American Media

Bonnier Corporation, publisher of dozens of special-interest publications including Saveur and Popular Science, is in talks to buy Men's Fitness magazine from American Media Inc., according to two people with knowledge of the conversations.One person said the expected sale price is "just shy of... Continue reading at Advertising Age

[ Advertising Age | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fitness title #american media #popular science #$30 million #meredith corporation


What will be on digital publishers’ minds a year from now?

At Digiday’s Publishing Summit in Vail, Colorado, the big issues crowding publishers’ minds included viewability challenges, mobile and programmatic. So we wondered: What will we be talking about in a year from now that’s not getting much attention now? Publishing execs predicted growing ad... Continue reading at Digiday

[ Digiday | 2015-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #publishing summit


From bots to bottom lines: Publishers on ad fraud (Infographic)

We asked attendees at last week’s Digiday Publishing Summit to come clean on their ability to face up to the threat of ad fraud. Here’s how well they’re coping with bots, how big of a threat ad fraud will be in the next 12 months and more. Sponsor content by Distil Networks. The post From bots... Continue reading at Digiday

[ Digiday | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bottom lines #asked attendees #ad fraud #sponsor content


Bloomsbury to publish Rosoff's first adult title

Bloomsbury has signed Meg Rosoff's first novel for adults, a romantic comedy set in New York. Helen Garnons-Williams, publishing director for fiction, acquired UK and Commonwealth rights, excluding Canada, at auction from Catherine Clarke at Felicity Bryan Associates. Duck Zoo tells the story... Continue reading at The Bookseller

[ The Bookseller | 2015-03-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #adult title #acquired uk #catherine clarke


In Italian Publishing, Caution Prevails

As book sales continue to decline in Italy, publishers are extremely careful in building their lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #italian publishing


Is the Party Over for Social Media?

The two most dynamic topics in news publishing today have to be social media and mobile publishing (comprising mobile Web and mobile-apps). They’re dynamic for different reasons and in different ways. Mobile usage is on a brilliant ascent, ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile usage


Publishers Respond to Bookstore Chain's Dropping Heaven Books

Publishers offered a measured response to news that the Lifeway Christian Stores chain will no longer carry "heaven tourism" books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers respond #bookstore chain #publishers offered


Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014

UK publishers sold £2.2 billion of books in 2004, with ebooks accounting for nearly half UK fiction sales—though print in other categories proved resilient. The post Nielsen’s BookInsights: UK Publishers Sold £2.2 Billion in 2014 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post nielsen


European Publishing Spotlight, 2015

Ahead of the 2015 London Book Fair, PW asked publishing insiders from France, Germany, Italy, Spain, and Sweden to share what's happening in their markets, from the hot genres to the big-picture challenges. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-03-27 00:00:00 UTC ]
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‘Weigh the return': Publishers chime in on controversial Facebook ploy

The controversial news that media outlets including The New York Times and BuzzFeed may publish straight into Facebook’s ecosystem was a hot topic at Digiday’s Publishing Summit in Vail, Colorado, where hundreds of digital publishing executives are gathering this week to hash out the issues... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publish straight #hot topic #publishing summit #issues facing #uncomfortable questions #reader data #referral traffic


5 Ways to Improve Your Digital Publishing

[Sponsored Content] What Adobe isn't telling you. The post 5 Ways to Improve Your Digital Publishing appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #sponsored content


What brands and publishers need to know about Facebook’s developer conference

Facebook is positioning itself to become the data, media-consumption and content-sharing backbone for the entire digital media industry. Between making user data available in its video ad network LiveRail, making its video player embeddable on publishers' websites, growing its number of... Continue reading at Digiday

[ Digiday | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #convincing brands #developer conference #messenger app


Publisher Who Defied Russia’s Anti-Gay Laws Wins AAP “Freedom” Award

Russia's Samokat has been awarded the Jeri Laber International Freedom to Publish Award from the Association of American Publishers. The post Publisher Who Defied Russia’s Anti-Gay Laws Wins AAP “Freedom” Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publisher #publish award #american publishers


ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global deal. And, because Outbrain is being integrated into ESPN's in-house sales platform, it... Continue reading at AdWeek

[ AdWeek | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales team #press release #larger reach #trending topics


IPA Congress: publishers urged to join subscription

There is "an enormous business to be built in the book subscription space," similar to that in music and film, but more titles need to be made available by publishers, Scribd c.e.o. Trip Adler told the IPA Congress in Bangkok yesterday (24th March). Meanwhile HarperCollins chief digital officer... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers urged #business models #ipa congress