Marketers Look to Diversify Their Online Spending, Survey Finds

Facebook's video ad service is gaining some traction with marketers, who are looking in general to spread ad dollars among more platforms, according to a recent study published by RBC Capital Markets in partnership with Ad Age.Of the 1,000 advertising professionals surveyed, about 11% felt Facebook video ads were "significantly" better than YouTube's from a return on investment perspective, and another 25% felt the social media giants video ads were "somewhat better."Only 6% of those surveyed felt YouTube's video ads were "significantly" better than Facebook's, and another 15% said the company's video advertising was "somewhat better." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
News tagged with: #online spending #survey finds #investment perspective #25% felt #video ads #video advertising

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