Marketers’ “Customer Experience” Chorus is Good News for Publishers

A commitment to serving readers above all else has, arguably, never been more lucrative. The post Marketers’ “Customer Experience” Chorus is Good News for Publishers appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2017-06-28 00:00:00 UTC ]
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Esquire’s Paywall Experiment

Esquire made big news in the world of paid Web content in July, putting one of its magazine features behind a paywall. “The Prophet”—for sale on Esquire.com for $1.99—wasn’t the title’s first experience with a paywall though. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-29 00:00:00 UTC ]
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Making News More LIke "Grand Theft Auto"

As a tech reporter at the Los Angeles Times David Sarno found himself frustrated that newspaper stories only engage "one lousy sense," as he puts it. That would be sight. Why couldn't they be as interactive and entertaining as a video game like Grand Theft Auto, where a player can walk around a... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newspaper stories #video game #news organizations #print version


Zite's Personalized News App Comes To Google Glass

Mark Johnson is possibly the only person in the world who has gone through two pairs of Google Glass in five weeks. (He chalks up the loss of his first pair to an unfortunate brunch incident.) During a recent interview with Fast Company, the CEO of personalized news app Zite was staring into the... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #recent interview #fast company #tablet apps #media brands #app makers


News Corp. takes new tack on digital advertising

News Corp.—which now includes The Wall Street Journal but not 20th Century Fox—is adopting a new strategy for making money from digital advertising: It will no longer sell inventory through outside ad networks but will handle those automated sales itself.The news and information company, which... Continue reading at Crains New York

[ Crains New York | 2013-08-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #york post #digital properties #50% higher #premium space


VIDEO: Online publishing firms growing

The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World

[ BBC World | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing houses


News Corp Launches Global Private Ad Exchange

News Corp today announced plans to launch a global programmatic ad exchange that will let advertisers buy across its more than 50 online and mobile products including WSJ.com, Times.co.uk and NYPost.com. News Corp is far from the first to jump on the automated selling trend; other premium... Continue reading at AdWeek

[ AdWeek | 2013-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing arm #rupert murdoch #rubicon project #trading desks #business units


Six iPad Magazines That Are Changing The Publishing Business

Remember when the iPad was supposed to save publishing? For all the hype of the tablet revolution and its impact on the industry, most digital magazines are still growing into the form factor. Far too often, tablet mags are simply regurgitated copies of the print edition served up as clunky,... Continue reading at Fast Company

[ Fast Company | 2013-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional format #good start


Hanson Leads S&S Canada into Publishing

After finally winning permission in May from the Canadian government to publish Canadian books, rather than just marketing titles from the U.S. and U.K., Simon & Schuster Canada is gearing up to release its first domestic list under the direction of Kevin Hanson. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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Hot Key to publish Alloy titles

Hot Key Books has signed a deal to become one of the UK publishers for Alloy Entertainment,... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hot key #uk publishers #alloy entertainment


Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
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More Print News Subscribers Plan To Cancel Subs, Uptick In Mobile Consumption

It’s no secret that newspapers and magazine publishers have suffered steep declines in print circulation over the last decade, and that trend is just going to continue, according to a survey of 1,134 U.S. adults conducted by the Donald W. R ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile consumption #magazine publishers #print circulation


Livefyre Looks to Turn Social Media into Custom Native Ads

The Web publishing services firm Livefyre has started turning social media content into native advertising for a handful of publishers. Livefyre—which offers publishers social tools like commenting, live blogs and live chats—built Playstation-sponsored social hubs for IGN and AOL's Joystiq... Continue reading at AdWeek

[ AdWeek | 2013-08-15 00:00:00 UTC ]
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Haruki Murakami's latest novel to be published in the U.S. in 2014

The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling spectacularly -- particularly for a work of complex literary fiction.The Haruki Murakami book that has sold 1 million copies a week in Japan is coming to America. It has been selling... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-15 00:00:00 UTC ]
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AMA Shuts Down News Magazine

Citing a spiral of declining ad revenues, the American Medical Association (AMA) will stop publishing the print edition and website of American Medical News next month. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-14 00:00:00 UTC ]
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Ether for Authors: How Clear a View of Publishing Do We Have?

At Publishing Perspectives, Porter Anderson looks at Bowker's new market research, at grassroots survey efforts, and at questions around ebooks' potential. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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Publishing Perspectives Frankfurt Book Fair Preview 2013

Download Publishing Perspectives' Frankfurt Book Fair preview of what’s new, what’s happening, and what are likely to be some of the hot topics of discussion this year. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-13 00:00:00 UTC ]
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DOJ defends Apple ebook price fixing injunction, says publishers had it easy

The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget

[ Engadget | 2013-08-10 00:00:00 UTC ]
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Argentina Exhibits Growing Professionalization in Children’s Publishing

Children's and YA already account for 22% of the Argentine book market and innovation and increased professionalization is helping the segment to grow. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
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August’s Top Reviews of Self-Published Books from BlueInk Review

Among this month's starred reviews: a novel in which the discovery of a sexy 19th-century manuscript leads to erotic adventures, and a comprehensive guide for psychotherapists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #starred reviews #comprehensive guide


Publishers fight Apple ebook ruling

Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World

[ BBC World | 2013-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #major publishers #found guilty #ebook price-fixing