This issue is referred to broadly as viewability. Though it has dogged digital media for years, chief marketing officers are now paying attention -- and they've put everyone in the digital ecosystem on alert: Clean things up or we'll spend our money elsewhere.As one result, a cottage industry of companies now measures viewability -- simultaneously providing new insight and starting new disputes by giving differing results.In negotiations, ad sellers are fighting advertisers over how quickly every ad can meet the Media Rating Council's definition of "viewable": for display ads, at least 50% of pixels must appear on-screen for at least one second. They disagree over whether that definition is sufficient. And they're struggling with the fallout they'll accept from a new, viewable regime: Should officially viewable ads cost more? Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-04-13 00:00:00 UTC ]
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'We are proud to stand with our author,' said the head of Portfolio Books, promising that the memoir 'Flamin' Hot' will still be released June 15. Continue reading at Los Angeles Times
[ Los Angeles Times | 2021-05-19 00:04:48 UTC ]
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Skyhorse said it would release the paperback and digital versions of the book, which had been taken out of print following sexual assault allegations against its author, Blake Bailey. Continue reading at The New York Times
[ The New York Times | 2021-05-17 17:32:51 UTC ]
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Across the publishing industry, there has been a growing shift towards a strategy of on-demand, and the disruptive events of 2020 and Covid-19 have only accelerated these changes. Continue reading at The Bookseller
[ The Bookseller | 2021-03-14 04:55:45 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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At issue in Tuesday's discussion from the Sheikh Zayed Book Award and Publishing Perspectives: The world presence of Arabic scholarly work. The post Coming Tuesday: Arabic Voices, Topics in Academic Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-03-05 16:50:44 UTC ]
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Simon & Schuster severed ties with senator after Capitol attackPublisher distributes titles by conservative imprint RegneryThe rightwing Missouri senator Josh Hawley has found a publisher for a book dropped by Simon & Schuster over his role in attempting to overturn the US election on... Continue reading at The Guardian
[ The Guardian | 2021-01-18 16:02:10 UTC ]
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Ah, February 2021: maybe by then, we’ll have forgotten that 2020 ever existed. An upcoming book by Olga Tokarczuk, translated by Antonia Lloyd-Jones and illustrated by Joanna Concejo, promises to help us cleanse the timeline: The Lost Soul, a story for both children and adults. Publisher Seven... Continue reading at Literrary Hub
[ Literrary Hub | 2020-11-18 18:31:35 UTC ]
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The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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Publishing is too used to centring whiteness and must concentrate on actively seeking new talent, nurturing it and promoting it outside of the mainstream, attendees heard at a Frankfurt Book Fair session on improving diversity and addressing inequalities. Continue reading at The Bookseller
[ The Bookseller | 2020-10-15 00:19:36 UTC ]
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The book marketing software platform provides publishers and authors with the tools to create customized marketing campaigns that reach reviewers and readers, boosting book sales. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-31 04:00:00 UTC ]
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If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Cost cuts and higher sales of digital products have eased the impact of the Covid-19 on the bottom line for some publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Though several publishers have been hit hard by the economic impact of coronavirus, one that has been thriving during this period is Chelsea Green Publishing (CGP), which specialises in non-fiction books on the politics and practice of sustainable living. CGP was launched by American... Continue reading at The Bookseller
[ The Bookseller | 2020-07-26 22:38:39 UTC ]
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There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences. But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine
[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations,... Continue reading at AdWeek
[ AdWeek | 2020-06-10 16:18:57 UTC ]
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Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times
[ The New York Times | 2020-06-03 12:00:12 UTC ]
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Hot Key Books, an imprint of Bonnier Books UK, will publish How the King of Elfhame Learned to Hate Stories by Holly Black, a standalone book from the same universe as her Folk of Air children's series. Continue reading at The Bookseller
[ The Bookseller | 2020-05-20 06:55:08 UTC ]
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Turning your Amazon Kindle on and off is as easy as finding the power button—except the location of that button has varied from model to model over the generations. Our handy guide will help you, and we've included photos of a variety of models, working our way from the latest down to some... Continue reading at PC World
[ PC World | 2020-04-22 14:00:00 UTC ]
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Bonnier Books UK's Hot Key imprint is to publish How It All Blew Up, Arvin Ahmadi's third YA novel. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 23:22:32 UTC ]
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