Marie Claire's Anti-Apple Maneuver

Marie Claire is becoming the latest publisher to seek an alternative to Apple’s walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look that’s designed for the tablet. Marie Claire created the site using technology company Onswipe, which expects to roll it out to other devices as well. Jason Baptiste, CEO of Onswipe, said the platform appeals to publishers’ desire to build a tablet audience without giving up control to the App Store. He said Onswipe is optimizing sites for Forbes, Slate and Ziff-Davis, too. “[Publishers] have done a great job with apps, but advertisers want scale,” Baptiste said. “And publishers have that scale on the Web. It’s by far the most [common] activity on tablet devices. Why not take advantage of that instead of having to deal with the headaches of the App Store?” Marie Claire hasn’t pulled out of the App Store, and chief revenue officer Nancy Berger Cardone said the magazine’s app is still “very important.” But these are uneasy times for Apple. When the iPad launched a year ago, publishers rushed to throw up digital editions on the device, hoping consumer and ad revenue would follow. But the universe of tablet owners, while growing, remains small, and app download numbers are low. Plus, Apple has rankled publishers by taking 30 percent of the revenue from their App Store sales and withholding consumer data that’s seen as critical to getting advertisers on board. And, as much as Steve Jobs... Continue reading at 'AdWeek'

[ AdWeek | 2011-06-21 00:00:00 UTC ]
News tagged with: #sell subscriptions #digital magazines #american express

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Judge denies Apple's request to suspend ebook antitrust ruling

Apple, in its ongoing battle over an ebook price fixing scandal, has been dealt yet another setback. Last month, Judge Denise Cote ruled that Apple had violated antitrust laws in conspiring with publishers to raise ebook prices. Cupertino asked for a temporary suspension of her ruling while it... Continue reading at Engadget

[ Engadget | 2013-08-10 00:00:00 UTC ]
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Judge scolds Apple for lack of remorse in ebook antitrust case

A federal judge took Apple to task on Friday for showing no contrition about potentially defrauding its customers of hundreds of millions of dollars. "None of the publishers nor Apple have expressed any remorse" about colluding to fix electronic book prices in 2010, said District Judge Denise... Continue reading at PC World

[ PC World | 2013-08-10 00:00:00 UTC ]
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DOJ defends Apple ebook price fixing injunction, says publishers had it easy

The US Department of Justice isn't buying publishers' arguments that proposed injunctions against Apple for alleged ebook price fixing are excessive and contradictory. DOJ attorney Lawrence Buterman claims in a response letter that the penalties against Apple are necessarily harsher, since it... Continue reading at Engadget

[ Engadget | 2013-08-10 00:00:00 UTC ]
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Publishers join Apple in objecting to proposed measures by the DOJ

Following the ebook price-fixing trial, the Department of Justice wants to impose measures on Apple, but publishers say they'll be the ones hurt by the rules. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-09 00:00:00 UTC ]
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Publishers fight Apple ebook ruling

Five major publishers are challenging restrictions imposed on Apple after it was found guilty of ebook price-fixing. Continue reading at BBC World

[ BBC World | 2013-08-09 00:00:00 UTC ]
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Publishers say ebook restrictions would hurt them, not Apple

Five book publishers have objected to restrictions that would be placed on Apple's business after it was found guilty last month of conspiring to fix prices for ebooks.A New York federal judge ruled in July that Apple conspired with the publishers to fix prices for ebooks, snuffing out... Continue reading at PC World

[ PC World | 2013-08-08 00:00:00 UTC ]
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Publishers object to U.S. punishment for Apple

Publishers who have settled an electronic book pricing dispute with the federal government say they object to penalties the government wants to impose on Apple Inc.A judge ruled in an antitrust case last month that Cupertino, Calif.-based Apple had joined a conspiracy to drive up the price of... Continue reading at Crains New York

[ Crains New York | 2013-08-08 00:00:00 UTC ]
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E-book publishers side with Apple, ask DoJ to scrap new price-fixing rules

Apparently Apple isn't the only company thinking the US Department of Justice's recently imposed remedies against it were "draconian." US publishers HarperCollins, Simon & Schuster, Penguin and others have also ganged up on the DOJ with a legal brief opposing the punitive restrictions. In... Continue reading at Engadget

[ Engadget | 2013-08-08 00:00:00 UTC ]
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Publishers object to DoJ Apple ruling

Publishers have united to object to new Department of Justice constraints against Apple,... Continue reading at The Bookseller

[ The Bookseller | 2013-08-08 00:00:00 UTC ]
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Publishers object to proposed Apple ebook remedies

As Apple returns to court on Friday to fight with government lawyers over proposed restrictions on its ebook business, the company is getting a little belated help from its alleged co-conspirators.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-08 00:00:00 UTC ]
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Publishers Object to E-Book Plan for Apple

Five major U.S. publishers objected to the Justice Department's proposal to limit Apple's influence in the electronic books market, saying it would effectively alter their existing settlements with the U.S. government. Continue reading at AllThingsD

[ AllThingsD | 2013-08-08 00:00:00 UTC ]
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A win for readers? DOJ's proposed measures for Apple would make price-shopping easier

One part of a proposal to enforce the verdict against Apple for allegedly fixing ebook prices would require Amazon and Barnes & Noble 'buy' buttons in the Apple store, allowing consumers to easily compare ebook costs. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-08-06 00:00:00 UTC ]
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DoJ calls for more penalties for Apple

The US Department of Justice has called for further and extended penalties for Apple in the wake... Continue reading at The Bookseller

[ The Bookseller | 2013-08-05 00:00:00 UTC ]
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Apple fires back, calls DOJ ebook remedies 'draconian and punitive'

In a filing on Friday, Apple Inc. fired back against a series of measures proposed by federal attorneys that would restrict the company's ability to strike electronic-book deals.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-03 00:00:00 UTC ]
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Apple Slams Feds' Proposed E-Book Remedies as a "Draconian and Punitive Intrusion"

Apple says the DOJ's proposed remedies in its ebook price-fixing case are unwarranted, overreaching and at times unconstitutional. Continue reading at AllThingsD

[ AllThingsD | 2013-08-03 00:00:00 UTC ]
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DOJ Calls for Apple to End Book Deals, Link to Rival Bookstores

The Department of Justice and 33 state attorneys general on Friday called for an array of sanctions that they claim will "reset competition to the conditions that existed before the conspiracy." Continue reading at AllThingsD

[ AllThingsD | 2013-08-02 00:00:00 UTC ]
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Apple faces ebook clamp down

US regulators have called for Apple to be forced to cancel certain ebook contracts with major publishers. Continue reading at BBC World

[ BBC World | 2013-08-02 00:00:00 UTC ]
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DOJ demands Apple terminate publisher deals and rival ebookstore restrictions (updated)

In a decisive move in the legal battle surrounding Apple's fishy ebook pricing practices, the US Department of Justice has issued a proposed remedy aimed at leveling the playing field. The terms of the proposal, which requires approval by the court, call for an end to Apple's deals with major... Continue reading at Engadget

[ Engadget | 2013-08-02 00:00:00 UTC ]
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Feds proposed Apple ebook remedies include antitrust monitor

One month after a New York federal  judge ruled that Apple Inc. had conspired to fix electronic book prices, the Department of Justice has proposed a series of restrictions on Apple's digital book sales.      Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
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Feds, states want Apple to revamp ebook practices

The Justice Department and 33 state attorneys general want to force Apple to sign contracts with publishers that don't prevent Apple or other ebook stores from competing on price.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-08-02 00:00:00 UTC ]
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