Marie Claire is a highly polished magazine; its recent foray into digital video was not.The Hearst-owned title live-streamed its first dating show "The Love Match" on Friday, where three women "looking to find love" were paired with one of three eligible bachelors. Marie Claire staffers questioned the participants, who tuned in remotely via Google Hangout, before matching them up. Next week, it plans to live-stream one of their dates -- to be selected by online voters -- and incorporate social media commentary."The Love Match" comes as Hearst seeks to bolster its digital business. Last December, Marie Claire sibling Cosmopolitan live-streamed an editorial meeting, where a shirtless model joined edit staffers in pitching stories and interacting with people on Twitter. It now streams weekly. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-02-15 00:00:00 UTC ]
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In a world determined to dematerialize our interactions with each other, we still crave the tactile experience of an actual card. Continue reading at The Washington Post
[ The Washington Post | 2020-02-11 16:53:38 UTC ]
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Over 700 attendees from publishers large and small convened in Midtown Manhattan on Wednesday for the opening of the 2019 Folio: Show—this outlet's annual industry conference for multi-platform media companies. Linda Thomas Brooks, president and CEO of MPA—the Association of Magazine Media,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-10-31 20:42:22 UTC ]
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Women’s title will continue online and overseas print editions are unaffectedThe UK edition of Marie Claire is to cease publication after 31 years as the monthly women’s title joins a growing list of magazines that have succumbed to the shift to digital reading.A version of the magazine – which... Continue reading at The Guardian
[ The Guardian | 2019-09-10 11:45:36 UTC ]
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Delegates at this year’s FutureBook Conference will have the chance to receive a full day of training into coding, as part of the event. Continue reading at The Bookseller
[ The Bookseller | 2019-08-26 14:40:06 UTC ]
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David Chandler raids his attic to find a 90-second film of the Fab Four performing Paperback Writer. Continue reading at BBC News
[ BBC News | 2019-05-29 15:58:58 UTC ]
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Calling all “SpongeBob SquarePants” super fans: It’s game time. Viacom Digital Studios is creating a game show based on the popular animated series, the company announced Monday. The “SpongeBob Smarty Pants Game Show” will debut later this year on Facebook and the SpongeBob-branded YouTube... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-04-29 00:00:00 UTC ]
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Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age
[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers... Continue reading at Folio Magazine
[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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There are no shortage of contenders to the throne being produced by Apple, Hulu, Netflix, HBO, and Amazon (especially Amazon!). Can anything match the drama and spectacle of the original? With the news that Netflix is creating a new TV series and film projects around C.S. Lewis’ children’s... Continue reading at Fast Company
[ Fast Company | 2018-10-04 00:00:00 UTC ]
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Alex Reads, Rai, and Derek Owusu, the creators of the books and pop-culture podcast Mostly Lit, are to bring their live show to the FutureBook Conference. Continue reading at The Bookseller
[ The Bookseller | 2017-11-07 00:00:00 UTC ]
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The day includes two sets of pitch sessions of books for possible film or virtual-reality development, each followed by networking sessions. The post At Frankfurt Book Fair: ‘A Book Is a Film Is a Game’ Networking Day Returns appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-28 00:00:00 UTC ]
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Parent company Time Inc seeks to sell several assets after revenue from both sales and advertising fell more than expectedThe publisher of magazines including Marie Claire, NME, Wallpaper and TV Times is being put up for sale by its American owner.Time Inc said on Friday it was looking to sell... Continue reading at The Guardian
[ The Guardian | 2017-09-22 00:00:00 UTC ]
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Another futuristic store is launching, bringing us ever closer to the pages of a Philip K. Dick novel. Fashion glossy Marie Claire is teaming up with Mastercard to debut The Next Big Thing Concept Shop, a temporary retail store boasting tech innovations like smart mirrors and new ways to pay.... Continue reading at Advertising Age
[ Advertising Age | 2017-09-15 00:00:00 UTC ]
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The acclaimed biographer and former books journalist Claire Tomalin turns her inquisitive eye on a new subject: herself. Caroline Sanderson reports. Continue reading at The Bookseller
[ The Bookseller | 2017-08-15 00:00:00 UTC ]
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George R R Martin has confirmed he is working on four Game of Thrones prequel scripts with HBO, which will be new stories set in a "secondary universe". Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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Publishers have live tech video fever. On Wednesday, Bloomberg Technology reporter Mark Gurman will debut “Gadgets with Gurman,” a product-focused show that will feature Gurman showing viewers tips and hacks that get help them get the most out of a product. The first episode, which focuses on... Continue reading at Digiday
[ Digiday | 2017-04-12 00:00:00 UTC ]
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For a spectacularly styled fashion magazine cover, look no further than the May issue of Marie Claire, hitting newsstands April 18. All five "Fresh Faces" covers are notable for the wardrobe selections, especially the one featuring singer-songwriter and Moonlight actress Janelle Mon?e. Her... Continue reading at AdWeek
[ AdWeek | 2017-04-10 00:00:00 UTC ]
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If the words "multimedia tie-in" bring back memories of bad video game adaptations and lame comic books pushed by marketing groups to promote feature films, then clearly the 80s and 90s have scarred you too. Cartoon Network's upcoming animated series... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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On the 'Late Show,' George Saunders gets ribbed about writing a novel, explains what a "bardo" is, and discusses kindness and Donald Trump in support of his debut novel, 'Lincoln in the Bardo.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-16 00:00:00 UTC ]
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