Long Form Journalism Enters the Digital Market

As most publishers are scrambling to compact content (call it the Twitter effect), one company is bringing lengthy journalistic stories to digital devices. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
News tagged with: #digital market #digital devices

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London Digital 2017: Can Self-Publishing Crack the Academic Market?

PW talks to Daniel Berze, senior v-p of academic publishing for Glasstree, who says the traditional scholarly publishing model is broken—and self-publishing can help fix it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #academic market #academic publishing


Here Are 7 Interesting Digital Marketing Stats From This Week

We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users.    Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek

[ AdWeek | 2017-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #security concerns


Digital Single Market may have 'disastrous' cultural consequences

The "cultural consequences of the Digital Single Market in Europe would be disastrous", according to Chris Auty [pictured], head of the producing department of the National Film & Television School. Continue reading at The Bookseller

[ The Bookseller | 2016-12-07 00:00:00 UTC ]
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Phoenix digital marketing firm lays off 100 as it discontinues direct sales

Phoenix-based digital marketing firm G/O Digital has laid off less than 100 employees today as it discontinued its direct sales business unit. G/O Digital CEO Tim Fagan said his company, which used to be part of Gannett Publishing Services and now is part of McLean, Virginia-based Tegna Inc.,... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2016-11-18 00:00:00 UTC ]
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9 Eye-Opening Digital Marketing Stats From the Past Week

It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek

[ AdWeek | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #holiday shoppers #released today #$20 million #$200 million


Digital Census: 'self-published writers to grow ebook market share'

Self-published writers and digital only publishers will continue to grow their share of the digital content market while traditional publishers over-price ebooks, according to early results of the FutureBook Census, launched ahead of this year’s FutureBook Conference, taking place on 2nd December. Continue reading at The Bookseller

[ The Bookseller | 2016-10-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital census #self-published writers #early results #launched ahead #futurebook conference #taking place #2nd december


Square One Enters the Fiction Market

Best known for publishing nonfiction books in such areas as alternative medicine, the indie publisher is trying its hand at fiction after acquiring the rights to five novels by James Misko. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction market #indie publisher


Growing Chinese journals market 'too big to ignore', PA report says

The Chinese journals market is experiencing a huge shift to digital, while more English-language journals are being produced by Chinese publishers and Chinese researchers are beginning to make a deeper impact abroad, according to a report. Continue reading at The Bookseller

[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #huge shift #english-language journals #chinese publishers


7 Digital Marketing Stats That Grabbed Our Attention This Week

Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek

[ AdWeek | 2016-08-05 00:00:00 UTC ]
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8 Eye-Opening Digital Marketing Stats From the Past Week

The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days.  1. If social is any indication, Hillary is in... Continue reading at AdWeek

[ AdWeek | 2016-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top priority #display ad


7 Intriguing Digital Marketing Stats From the Past Week

From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek

[ AdWeek | 2016-07-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sit tight #chief scientist


How The Independent plans to pay for its journalism as a digital-only player

The Independent spends £250,000 a day to fund its journalism, and is bullish about maintaining those standards in its future as a digital-only publisher. While print ad revenues have hardly been a safety net for any newspaper publisher for some time, carving out commercial differentiation in the... Continue reading at Digiday

[ Digiday | 2016-05-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #safety net


London Digital 2016: The Markets to Open 2016 Frankfurt Book Fair

Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Time Inc. and YouTube Network StyleHaul Form Partnership to Serve Marketers

Time Inc., the magazine publisher striving to build its business in other platforms, and StyleHaul, described in a 2014 profile as "the largest fashion network on YouTube you've never heard of," have signed a multiyear advertising partnership.The two companies will go to market together when... Continue reading at Advertising Age

[ Advertising Age | 2016-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #disclose terms


Mills & Boon enters adult colouring-in market

Romance fiction publisher Mills & Boon is entering the adult colouring book market with a new book,The Art of Romance. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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How Publishers Are Marketing Digital Audiobooks

Publishers are trying different marketing techniques to differentiate their audiobooks in a crowded market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crowded market


8 Intriguing and Fun Digital Marketing Stats From the Past Week

The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek

[ AdWeek | 2015-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #display ad #phone call #gained traction


Forget Short Attention Spans, The Economist is Going Long on Digital Video

While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach.   Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video


Strategies for Entering the Latin American EdTech Market

Executives from Cengage and Udemy point to Latin America as a strong region for edtech growth and share their top tips for entering the market. The post Strategies for Entering the Latin American EdTech Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latin america #top tips


9 Intriguing and Fun Digital Marketing Stats From the Past Week

With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek

[ AdWeek | 2015-09-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #video platform #digital marketing