Live video takes center stage on Election Day

Dozens of news publishers including ABC News, NowThis and the Washington Post plan to produce hours of live Facebook videos during Election Day. Most are focused on providing the latest election news from around the country. NowThis plans to counter-program by hosting a watch party on Facebook instead of a hard-news special. CBSN, meanwhile, is the lone holdout preferring to host live videos on its platforms where they are easier to monetize. The post Live video takes center stage on Election Day appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-11-08 00:00:00 UTC ]
News tagged with: #election day #produce hours

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iBooks Bestsellers: Brown Takes #2

Sandra Brown's 'Friction' debuted at #2 on Apple’s iBooks bestseller list for the week ended August 24. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
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‘The Plain Choice’ Author Addresses Amish Stereotypes: ‘We Don’t Live By Rules’

Sherry Gore left behind a life dominated by tragedy and sorrow when she became one of the few people to join the Amish from the outside. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-21 00:00:00 UTC ]
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Best Practices: How to Tailor Videos to the Customer Journey

Over the past year, PC maker Lenovo has moved from making long, product-focused videos to short "snackable" videos tailored to where the buyer is in the sales cycle, and it's getting good results. In fact, video now ranks as Lenovo's No. 2 lead generator in terms of conversions to sales, right... Continue reading at Advertising Age

[ Advertising Age | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #senior manager #digital marketing #target audience


Twitter Gives Promoted Tweets and Video Ads More Mobile Reach

In November 2014, then Twitter CEO Dick Costolo touted the idea that around 500 million people consume the microblogging platform's tweets even though they don't have an account on it. During an earnings call at the time, Costolo was trying to explain why the company's persistent user-growth... Continue reading at AdWeek

[ AdWeek | 2015-08-20 00:00:00 UTC ]
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Warren Harding: the world takes another look at scandalous claims

DNA findings give new credibility to 'The President's Daughter,' a controversial 1928 memoir. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-08-20 00:00:00 UTC ]
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Comcast Is Starting A Video Platform That Will Challenge Facebook And YouTube

The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company

[ Fast Company | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video platform #business insider #include advertising


Taking a “Trust Fall” with Indies

We’re in a very personal business,” said Jill Hendrix, owner of Fiction Addiction in Greenville, S.C., who has developed close ties with many of her customers since opening the store in 2001. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction addiction


Facebook offers up its autoplay video ads to other apps

If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget

[ Engadget | 2015-08-12 00:00:00 UTC ]
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VIDEO: The man who discovered Harry Potter

In 1996, the first book in the Harry Potter series was released and a publishing phenomenon was born. Continue reading at BBC World

[ BBC World | 2015-08-12 00:00:00 UTC ]
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'The Pope's Daughter' is Dario Fo's lively sketch of Lucrezia Borgia

Fo's first novel paints his own vibrant picture around the much-contested real life of the controversial daughter of Pope Alexander VI. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-08-07 00:00:00 UTC ]
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How Al Jazeera’s AJ+ Became One of the Biggest Video Publishers on Facebook

Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Fac ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
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How Unilad became a viral Facebook publisher for British bros through video

With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday

[ Digiday | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video appeared #lad bible #branded content #warner bros


Record Day for 'What Pet Should I Get?' at BAM

Following record-breaking sales for Harper Lee’s 'Go Set a Watchman' on July 14, Theodore Geisel’s 'What Pet Should I Get?' repeated that feat at the nation’s number two chain retailer two weeks later, on July 28. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-30 00:00:00 UTC ]
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CNN Takes a Page From Facebook With Autoplay

As ad dollars flow to online video, the video view has been asserting itself as the new coin of the realm for publishers.   And so with CNN Digital’s goal of being nothing less than the worldwide leader in video, it’s pushing ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online video


VIDEO: The secret of adult colouring books

Colouring books for adults are topping bestseller lists. Scottish illustrator Johanna Basford tells us the secrets of her success. Continue reading at BBC World

[ BBC World | 2015-07-29 00:00:00 UTC ]
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The day I met EL Doctorow: from Persian translations to his view of a writer's duty

After celebrated novelist’s death last week, Saeed Kamali Dehghan remembers an interview with him on everything from books to Iran’s copyright infringementMost famous writers don’t have a clue that their work has been translated into Persian and that they are literary celebrities in Iran. When... Continue reading at The Guardian

[ The Guardian | 2015-07-29 00:00:00 UTC ]
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Scott Waxman: Living happily, if not entirely digitally, EverAfter

"I don't see the logic in going digital-only," says Diversion Books founder Scott Waxman. Even as the newly launched and determinedly digital Canelo Publishing announces its latest book — P.W. Singer and August Cole's Ghost Fleet — other parts of digital publishing seem to be running in the... Continue reading at The Bookseller

[ The Bookseller | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newly launched #digital publishing #opposite direction


'Circling the Sun' takes readers on a flight with Beryl Markham

'Circling the Sun' by bestselling author Paula McLain ('The Paris Wife') elaborates on the life of another fascinating woman. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #takes readers #paris wife


Police: Woman lured by man on Facebook lived in a closet, held as sex slave

A woman was held captive in a closet and sexually abused by a Richmond, Calif., man she met on Facebook a year ago, police said. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-07-23 00:00:00 UTC ]
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How Dr. Seuss is still bringing rhymes and pictures to readers (+video)

'What Pet Should I Get?': New illustrations, books, and exhibits are still to come from Dr. Seuss, 24 years after his death. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bringing rhymes