LinkedIn Tells Member Stories in New Campaign

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev. But, it also allows people to share their own personal stories, pushing the message that company is more than an online social network for professionals but a publishing platform to tout your accomplishments as well. "Our member base has an amazing amount of professional knowledge," Sarah Acton, director of brand marketing at LinkedIn, said to Adweek. "As a professional, you have a very unique and sought after skill set, and you want to be publishing and sharing the work you’ve done." The campaign will be spread on LinkedIn platforms and other publishing sites like BuzzFeed and YouTube. The network is also buying ads through the Sharethrough network.   Continue reading at 'AdWeek'

[ AdWeek | 2014-05-29 00:00:00 UTC ]
News tagged with: #publishing sites #personal stories #skill set #buying ads

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'BAME writers must tell their own stories – and we have to be disruptive'

In a series to mark the 500th anniversary of the Reformation, author Tanya Byrne says true diversity in books for young people is shamefully overdueAs a BAME author who writes BAME characters, I’m frequently asked to explain why my books are so unusual. They’re not unusual, at least I don’t... Continue reading at The Guardian

[ The Guardian | 2017-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bame writers #500th anniversary #black children


Telling Trump’s Story to Children: For Book Publishers, It’s Tricky

“A True Book: President Donald Trump” describes Mr. Trump’s real estate career, as well as public perceptions of his opponent during the election, Hillary Clinton. Continue reading at The New York Times

[ The New York Times | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #hillary clinton


Izzy Judd to tell her IVF story in Transworld book deal

Transworld is publishing Dare to Dream, a book by Izzy Judd, wife of McFly drummer Harry Judd, telling the personal story of the couple's difficult time trying for a baby and turning to IVF. Continue reading at The Bookseller

[ The Bookseller | 2017-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #personal story #difficult time


Vivek Tiwary: Telling Stories Any Way You Like

After producing award-winning works in music, musical theater and comics, Vivek Tiwary is now writing an illustrated YA novel and working to turn Dave Roman's children's graphic novel 'Astronaut Academy' into a TV series. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vivek tiwary #telling stories #musical theater #tv series


CI 4: Telling Stories at Children's Institute

The 45-hour children's bookseller gathering in Orlando closed on a high note, in large part because of the energy and enthusiasm of booksellers and connections made thanks to the stories they brought with them and the authors presented throughout the institute. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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Publishers to tell Hillsborough disaster victims' stories

Publishers Amberley, Faber & Faber and Ebury are bringing out titles on the Hillsborough disaster after justice prevailed for the victims and their families 27 years on.  Continue reading at The Bookseller

[ The Bookseller | 2016-04-28 00:00:00 UTC ]
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Target's Holiday Campaign Brings a Magical Story to Life Across TV, Digital and Its Stores

Target's taking kids and grown-ups alike on a "holiday odyssey," one that brings shopping and storytelling together in digitally fueled new ways. The Minneapolis-based retailer's 2015 campaign from 72andSunny is rooted in a digital children's book narrated by actor Neil Patrick Harris. The... Continue reading at AdWeek

[ AdWeek | 2015-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wonderful world #mary poppins #early december #retail experience


Jennifer Hayden Tells 'The Story of My Tits'

Jennifer Hayden's graphic memoir, 'The Story of My Tits', is not just a history of surviving breast cancer, it's the story of her life. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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Jonathan Franzen tells Stephen Colbert a bedtime story

This week, Jonathan Franzen's latest book, "Purity," tops the Los Angeles Times bestseller list after seven weeks on the chart. Franzen is among America's most high-profile novelists, and he likely reached many new readers with an appearance on "The Late Show with Stephen Colbert." In a sketch... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-10-29 00:00:00 UTC ]
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The Story Behind (and Tips From) the Most Successful Crowdfunding Campaign in the History of Journalism

A simple WordPress blog named #NoHaceFaltaPapel didn’t exist a year ago. Well now it’s a publishing company whose El Español is responsible for the largest crowdfunding campaign for journalism to date. ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-26 00:00:00 UTC ]
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British children's stories startup Lost My Name tells a $9m funding tale

After 600k personalised picture-book sales, London firm secures investment from Silicon Valley firms Google Ventures and GreycroftChildren’s storytelling startup Lost My Name raised its first $100k of funding in 2014 on TV show Dragon’s Den. Now the London-based firm is turning to Silicon Valley... Continue reading at The Guardian

[ The Guardian | 2015-06-25 00:00:00 UTC ]
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Why local papers count - one story launches a care home campaign

A newspaper story on Marion Brown’s plight fuels a grassroots campaignA speech last week by the BBC’s head of news, James Harding, was badly received by newspaper publishers, as I reported, because he thinks the corporation needs to fill a reporting vacuum created by a dwindling industry.This... Continue reading at The Guardian

[ The Guardian | 2015-02-05 00:00:00 UTC ]
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David Mitchell tells Twitter story

Novelist David Mitchell is to tell a 6,000-word story on Twitter, beginning today (14th July).... Continue reading at The Bookseller

[ The Bookseller | 2014-07-11 00:00:00 UTC ]
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Elizabeth Smart tells her story in new memoir

The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her experiences in "My Story," a memoir published this week by St. Martin's.The disappearance of 14-year-old Elizabeth Smart dominated headlines a decade ago. Now 25, Smart tells of her... Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-10-07 00:00:00 UTC ]
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A New App Tells A Neverending Bedtime Story, Of A Kid’s Own Design

InfiniScroll, populated by a winding parade of creatures with tails and tales, is an upgrade for child and parent. A favorite tale of children’s book publishers and parenting blogs is set in a land not so far away, where the evil e-reader is a slayer of the bedtime story. In another version... Continue reading at Fast Company

[ Fast Company | 2013-08-28 00:00:00 UTC ]
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Nickell son to tell his story

Simon & Schuster has acquired the rights to a memoir by Alexander Hanscombe, the son of... Continue reading at The Bookseller

[ The Bookseller | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Ebury to tell Spalls' sailing story

Written By: Charlotte Williams Publication Date: Wed, 02/11/2011 - 08:23 Ebury has acquired a memoir written by Shane Spall, wife of actor Timothy Spall, describing their journeys on their boat The Princess Matilda, and his battle with acute leukaemia. Publisher Jake Lingwood bought UK,... Continue reading at The Bookseller

[ The Bookseller | 2011-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #memoir written #laetitia rutherford


Book tells of Evening Standard's Dispossessed campaign

Written By: Benedicte Page Publication Date: Mon, 05/09/2011 - 08:00 The London Evening Standard will launch Calling London, a book about its recent Dispossessed campaign, on 7th September. The book, by chief features writer David Cohen, will tell how a conversation between Cohen and Evening... Continue reading at The Bookseller

[ The Bookseller | 2011-09-05 00:00:00 UTC ]
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Dr Who's Sarah Jane to tell story for Aurum

Written By: Graeme Neill Publication Date: Thu, 18/08/2011 - 15:22 Aurum is publishing a memoir by the late actress Elisabeth Sladen, best known for her tole as Sarah Jane Smith in Doctor Who. Aurum editor Sam Harrison had approached Sladen directly, buying world rights to the book directly... Continue reading at The Bookseller

[ The Bookseller | 2011-08-18 00:00:00 UTC ]
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SoA takes short story campaign to BBC chief

Written By: Charlotte Williams Publication Date: Thu, 04/08/2011 - 09:20 The Society of Authors, the Writers' Guild of Great Britain and actors' union Equity have jointly sent letters to both BBC Trust chairman Lord Patten and director general Mark Thompson, asking them to stop the BBC Radio 4... Continue reading at The Bookseller

[ The Bookseller | 2011-08-04 00:00:00 UTC ]
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