LinkedIn Tells Member Stories in New Campaign

Looking for a new career? LinkedIn thinks you don't need to look any further than the success stories of its members for motivation. The company's latest digital campaign, Picture Yourself, focuses on telling the career tales of select people, including One Kings Lane chief merchandising officer Susan Feldman and NASA aerospace engineer Kiristina Rojdev. But, it also allows people to share their own personal stories, pushing the message that company is more than an online social network for professionals but a publishing platform to tout your accomplishments as well. "Our member base has an amazing amount of professional knowledge," Sarah Acton, director of brand marketing at LinkedIn, said to Adweek. "As a professional, you have a very unique and sought after skill set, and you want to be publishing and sharing the work you’ve done." The campaign will be spread on LinkedIn platforms and other publishing sites like BuzzFeed and YouTube. The network is also buying ads through the Sharethrough network.   Continue reading at 'AdWeek'

[ AdWeek | 2014-05-29 00:00:00 UTC ]
News tagged with: #publishing sites #personal stories #skill set #buying ads

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One of NASA’s ‘hidden figures’ tells her own story

Katherine Johnson’s work as a NASA mathematician was essential during the space race, if underappreciated. A new memoir sheds light on her story. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2021-05-21 15:20:36 UTC ]
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It took a woman with autism 25 years to find her voice. Now she’s telling her story.

The memoir “I Have Been Buried Under Years of Dust” chronicles one family’s struggles and victories. Continue reading at The Washington Post

[ The Washington Post | 2021-04-09 12:00:00 UTC ]
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Rosen to tell his Covid story in picture book form for Walker

Walker Books is to publish Sticky McStickstick, a new personal memoir picture book from Michael Rosen, illustrated by Tony Ross, exploring Rosen's personal experience of illness and recovery from Covid-19.  Continue reading at The Bookseller

[ The Bookseller | 2021-03-12 15:54:55 UTC ]
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Paul McCartney tells life story through lyrics for Allen Lane

Paul McCartney has written the “extraordinary” story of his life for the first time through the prism of 154 song lyrics, to be published by Allen Lane. Continue reading at The Bookseller

[ The Bookseller | 2021-02-24 12:41:28 UTC ]
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Pam Mandel on Discovering the True-to-Life YA Story She Was Meant to Tell: Her Own

On this episode of Personal Space: The Memoir Show, Sari Botton interviews Pam Mandel, whose book, The Same River Twice: A Memoir of Dirtbag Backpackers, Bomb Shelters, and Bad Travel, is out from Skyhorse Publishing. The book charts Mandel’s travels abroad as a young woman trying to figure out... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-29 09:48:53 UTC ]
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Who Gets to Tell the Story of the Midwest?

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[ Literrary Hub | 2021-01-12 09:49:51 UTC ]
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How a DACA recipient came to tell the stories of 'The Undocumented Americans'

Karla Cornejo Villavicencio talks about her eye-opening book "The Undocumented Americans" and what it taught her about herself. She'll join the LAT Book Club on Dec. 15. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-08 15:00:23 UTC ]
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By Telling New Stories, We Build a New Future

In order to fit more texts into my Asian American literature course, I sometimes assign the play adaptation of Jessica Hagedorn’s novel Dogeaters. The novel is canonized within Asian American literature and features an imagined version of the Philippines made from film and radio tropes, found... Continue reading at Electric Literature

[ Electric Literature | 2020-09-17 11:00:54 UTC ]
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It’s Time for Disabled Writers to Tell Their Own Stories

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[ Electric Literature | 2020-08-19 11:00:00 UTC ]
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Stephenie Meyer Is Telling Edward’s Story, Even if It Makes Her Anxious

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[ The New York Times | 2020-08-03 09:00:19 UTC ]
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‘Union’ tells the origin story of the United States through 19th-century voices

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[ The Washington Post | 2020-06-26 12:00:00 UTC ]
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Lively memoir ‘The Watergate Girl’ tells a prosecutor’s story

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[ The Christian Science Monitor | 2020-06-18 21:48:36 UTC ]
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Lively memoir ‘The Watergate Girl’ tells a prosecutor’s story

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[ The Christian Science Monitor | 2020-06-18 21:48:36 UTC ]
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Lively memoir ‘The Watergate Girl’ tells a prosecutor’s story

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[ The Christian Science Monitor | 2020-06-18 21:48:36 UTC ]
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[ The Washington Post | 2020-05-05 12:13:40 UTC ]
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[ The Guardian | 2020-03-15 18:32:03 UTC ]
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[ The Guardian | 2020-03-02 06:00:36 UTC ]
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[ The Christian Science Monitor | 2020-01-30 19:02:00 UTC ]
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[ Publishers Weekly | 2019-12-20 05:00:00 UTC ]
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[ World Literature Today | 2019-12-17 15:28:20 UTC ]
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