Licensing Drives a Quarter of Children’s Book Sales, Says New Research

Licensed titles made up 26% of unit sales of juvenile books in the U.S. in 2018, according to just-released research from the NPD Group. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2019-02-14 00:00:00 UTC ]
News tagged with: #book sales #juvenile books #npd group

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Target Keeps Book Buyers in Its Sights

While all the big box stores carry books and all offer discounted bestsellers, Target competes most directly for those consumers who might otherwise make their purchases at bookstores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2011-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book buyers