Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media

Jessica Perry, SVP of Publishing & Media at one of America's largest professional associations, chats with Folio: about drawing audience feedback and the differing benefits of print and digital. The post Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-15 00:00:00 UTC ]
News tagged with: #digital products #association media

Other Publishing stories related to: 'Lean-In vs. Lean-Back: Assessing Print and Digital Products in Association Media'

Vanity Fair Publisher Moves to Condé Nast Media Group President

The seemingly endless summer of Condé Nast corporate and executive activity continued on Aug. 21 with the announcement by four-year president Bob Sauerberg that Edward Menicheschi (pictured) was ending eight years as Vanity Fair VP and publisher to become president and chief marketing officer of... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-21 00:00:00 UTC ]
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Latest Conde Shakeup: Vanity Fair Publisher Takes Over Corporate Media Group

Conde Nast has promoted Vanity Fair VP-Publisher Edward Menicheschi to CMO-president of the Conde Nast Media Group, which sells ad programs spanning the company's brands, effective immediately. Mr. Menicheschi succeeds Lou Cona, who is leaving the company.Mr. Menicheschi was named publisher of... Continue reading at Advertising Age

[ Advertising Age | 2014-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #effective immediately #named publisher #vanity fair #wear daily #statement thursday

Penske Media Buys Fairchild Trade Titles, Including WWD

Penske Media Corp., the Los Angeles-based publishing company founded by automotive heir Jay Penske, is acquiring Fairchild Fashion Media's trade magazines from Conde Nast Publications.The sale includes Women's Wear Daily and Footwear News, according to a statement today from the companies."This... Continue reading at Advertising Age

[ Advertising Age | 2014-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #statement today #wear daily

National Geographic Ranked No. 1 in Social Media Among Publishers

National Geographic is the king of the social media jungle, according to a top 10 list released by Shareablee. The New York-based digital data company has ranked NatGeo as the most effective publisher in the social space for the month of July, with 46.4 million engagements on Facebook, Twitter... Continue reading at AdWeek

[ AdWeek | 2014-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo gallery #huffington post

UK consumer magazines lost nearly 1m print sales in first half of 2014 ABC

Sales of the hundreds of paid-for weekly and monthly titles fell 4.4% compared with previous six months, according to latest healthcheck Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #4% compared

NME hits a new low in print sales

Title trails last in music magazine sector, selling fewer than 15,000 copies in first half of year Continue reading... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print sales

Child hits back at indie authors in Amazon debate

Author Lee Child has come out swinging in the manner of Jack Reacher on The Passive Voice website... Continue reading at The Bookseller

[ The Bookseller | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie authors #jack reacher

Orwell estate hits back at Amazon's corporate 'doublespeak'

Internet retailer accused of using tactics from Orwell's 1984 in war of words with the publisher HachetteRepresentatives of George Orwell have described Amazon's selective quoting of the Nineteen Eighty-Four author as "dystopian and shameless" and "as close as one can get to the Ministry of... Continue reading at The Guardian

[ The Guardian | 2014-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publisher hachette #ebook terms #ebook pricing

IPS to Handle Rosetta's Print Distribution

E-book publisher RosettaBooks has signed Ingram Publishers Services to handle its expanding print program. Roestta, which has been dabbling in POD titles for about three years, will distribute its first frontlist hardcover, the business book "Moonshot," through Ingram. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business book

Company magazine to go digital-only amid falling sales

Hearst says October edition will be final print issue, adding that it was too soon to say whether jobs would be affectedCompany magazine, the monthly Hearst UK glossy aimed at younger women, will cease print publication after 36 years in September and go online-only.Hearst announced on Wednesday... Continue reading at The Guardian

[ The Guardian | 2014-08-13 00:00:00 UTC ]
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The Trend Toward Regionalized Print Centers Continues

For this former editor-turned-production manager, the reassuring drone from the pressroom and the vibration of my office walls were inextricably linked to the profession of newspaper publishing. When my employer idled the presses and tasked me to ove ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office walls #inextricably linked #newspaper publishing

The 2014 Magazine Manufacturing and Production Technology Survey

Last year's manufacturing and production survey signaled a major turn-around in new technology investment after a four-year decline from 2008 to 2011. According to FOLIO:'s 2014 manufacturing and production technology survey, investment is still on the rise- spiking another 32 percent from... Continue reading at Folio Magazine

[ Folio Magazine | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #technology investment #four-year decline

Delta Faucet’s New Campaign Goes Heavy on Digital

The Delta Faucet Company has launched a new, cross-platform marketing campaign called HappiMess. In addition to airing on network television and cable programming, and appearing in Southern Living, HGTV, and Real Simple magazines, HappiMess' campaign will have a heavy digital presence.... Continue reading at AdWeek

[ AdWeek | 2014-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #user-generated content

Weintraub Back to SMP Publicity

Dori Weintraub, v-p, marketing, communications and audience development at St. Martin's Press, will be returning full-time to the SMP publicity department as v-p, publicity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience development

Gannett introduces digital-centric job titles for its staff journalists

Will Newsquest adopt the same editorial titles (with different pay rates)?Gannett, the largest US newspaper publisher, has created new job titles for editorial staff along with revised descriptions of their duties, as Jim Romenesko reveals.He cites a series of job titles now on offer at one of... Continue reading at The Guardian

[ The Guardian | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial staff #daily titles

Surveying Digital Comics after Amazon-Comixology

Speaking with a wide variety of publishers at the San Diego Comic-Con revealed different reactions to DRM-free comics, in-app purchasing, storytelling and more as the industry adapts to Amazon's acquisition of Comixology. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety #in-app purchasing

15 Designers Reveal Secrets For Staying Productive

Strategies include everything from setting timers to taking nature walks to listening to black metal.Since April, Samara, Russia-based designer Yevgeny Yermakov has been asking designers a series of five questions--about work habits, favorite books, career challenges, and creativity--and... Continue reading at Fast Company

[ Fast Company | 2014-08-08 00:00:00 UTC ]
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Review: Out of Print, a Film by Vivienne Roumani

Out of Print, the film documentary by Vivienne Roumani about the state-of-affairs in the book business and the culture of reading in America circa 2013, is worth seeking out. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business

News Corp. Holds Firm On Value of Print

News Corp., the global publishing conglomerate chaired by Rupert Murdoch, reaffirmed its commitment to print in the face of ongoing financial pressures that have upended the industry as more readers migrate from paper to digital platforms. "W ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rupert murdoch #readers migrate #digital platforms