If there’s one universal truth in publishing, it’s that you can never get complacent. You see that even with the launch of the new subscription service Apple News+, for which publishers are lining up in one way or another as they question the reliability of Google and Facebook to send them profitable traffic, leading to the creation of more paywalls or other means of reader-supported revenue. All the while, investments in social media, video and regular old print fluctuate seemingly every quarter in a quest to ensure profitability for the work staffers produce. But out of this inability to get comfortable come some creative solutions to old-school issues. Folio: spoke with leaders at three publishing houses to detail how they overcame obstacles when starting new businesses or overseeing new teams. [caption id="attachment_154289" align="alignright" width="150"] Adam Fitzgerald[/caption] An Indie Motorcycle Mag Tests a New Business Model 4 Adam Fitzgerald, Editor-in-Chief, Iron & Air Magazine When Adam Fitzgerald started an Instagram account with some friends to post images of vintage motorcycles, he never thought it would turn into what it is today. The success of the account eventually led Fitzgerald to quit his job as a graphic designer in 2012 to co-found Iron & Air magazine. In the years that followed, any success the magazine saw was by “just being really, really scrappy,” said Fitzgerald. But he and his co-founders realized that in order to take the magazine... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-04-01 00:00:00 UTC ]
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England footballer Frank Lampard has become a champion of The Reading Agency’s Summer... Continue reading at The Bookseller
[ The Bookseller | 2013-05-31 00:00:00 UTC ]
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Granta proprietor and publisher Sigrid Rausing is to take over full operational and executive... Continue reading at The Bookseller
[ The Bookseller | 2013-05-21 00:00:00 UTC ]
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The Greenhouse Literary Agency has appointed Polly Nolan, currently associate publishing director... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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James Long, editorial director for digital at Pan Macmillan, is moving to the newly created role... Continue reading at The Bookseller
[ The Bookseller | 2013-04-30 00:00:00 UTC ]
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Hachette UK has appointed Damian Horner to the newly created role of brand development director... Continue reading at The Bookseller
[ The Bookseller | 2013-04-29 00:00:00 UTC ]
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Sage's Martha Sedgwick has been appointed executive director of product innovation in the UK... Continue reading at The Bookseller
[ The Bookseller | 2013-04-23 00:00:00 UTC ]
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Amsterdam will take on the role of city of honor at the upcoming Buenos Aires Book Fair and strengthen the relationship between Latin America and Holland. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-19 00:00:00 UTC ]
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The modern book industry is a multiverse that requires increasingly complex and specialized skill sets, said several publishers at the London Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-17 00:00:00 UTC ]
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The most-challenged book series of 2012 was the 'Captain Underpants' books by Dav Pilkey. Former list-toppers 'ttyl' and 'The Hunger Games' are missing from the list entirely. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-16 00:00:00 UTC ]
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Faber has appointed Sarah Savitt to a full-time editor role, focusing on acquiring new fiction... Continue reading at The Bookseller
[ The Bookseller | 2013-04-09 00:00:00 UTC ]
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Rebellion Publishing imprint Abaddon has appointed David Moore as new commissioning editor.... Continue reading at The Bookseller
[ The Bookseller | 2013-04-03 00:00:00 UTC ]
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'The Moosewood Cookbook' author and James Beard Hall of Famer lists her top cookbooks. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-18 00:00:00 UTC ]
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Hearst Magazines UK has appointed Microsoft ad executive Stephen Edwards to the new role of group digital sales director. Continue reading at Media Week
[ Media Week | 2013-03-05 00:00:00 UTC ]
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Amazon's got a new Kindle promotion vehicle, thanks to the National PTA, which wants to boost kids' reading with their families. Amazon's Kindle is the exclusive sponsor of the new Family Reading Experience program that the National PTA wants to roll out across the U.S. to boost kids' reading... Continue reading at Fast Company
[ Fast Company | 2013-02-28 00:00:00 UTC ]
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Through a pair of tweets yesterday Mark McClusky and Evan Hansen announced a transition at the top editor spot at Condé Nast's Wired.com. Hansen is departing and McClusky, formerly the editorial development director, will be taking over the position, a role that Hansen had filled since 2005. Continue reading at Folio Magazine
[ Folio Magazine | 2013-02-05 00:00:00 UTC ]
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Agents for author Helen Fielding have confirmed that her third instalment of the Bridget Jones' Diary book series will have an Autumn release date. Continue reading at BBC News
[ BBC News | 2013-02-05 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Yet another sign that the media world marches toward digital is at Rodale. In a move to expand the healthy lifestyle publisher's mobile commerce, big data and social technologies, it has hired Condé Nast executive Bobby Chowdhury as its first ever chief technology officer.Mr. Chowdhury, 51, has... Continue reading at Crains New York
[ Crains New York | 2013-01-23 00:00:00 UTC ]
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Looking back on this week's Digital Book World conference, we distill the event into three key ideas: price innovation, discoverability and authenticity. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-18 00:00:00 UTC ]
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More young people than ever are getting involved in reading schemes at their local libraries,... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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