Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
News tagged with: #marketing department #marketing team

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Headline shoots for younger market for Scarrow

Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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International restructure for Holtzbrinck

Verlagsgruppe Georg von Holtzbrinck is to restructure along divisional rather than geographic... Continue reading at The Bookseller

[ The Bookseller | 2012-06-18 00:00:00 UTC ]
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Fairfax to Cut 1,900 Jobs in Restructuring of Media Operations

The struggling conglomerate, which has a 30 percent market share in Australia, publishes The Sydney Morning Herald, the Australian Financial Review and The Age in Melbourne. Continue reading at The New York Times

[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
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MJ chases erotica market

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[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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New roles across senior team in Pan Mac restructure

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[ The Bookseller | 2012-05-30 00:00:00 UTC ]
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BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
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HMH restructures debt with pre-packaged bankruptcy

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[ The Bookseller | 2012-05-14 00:00:00 UTC ]
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Goldsmith Row Book Market set for Sunday launch

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[ The Bookseller | 2012-05-10 00:00:00 UTC ]
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PPA Conference: Stylist editor reveals how free title competes in challenging market

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[ Media Week | 2012-05-09 00:00:00 UTC ]
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Sainsbury's ups profit and market share

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[ The Bookseller | 2012-05-09 00:00:00 UTC ]
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Always a Market: BEA 2012

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[ Publishers Weekly | 2012-04-27 00:00:00 UTC ]
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New Cosmo title targets a caliente market

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[ Crains New York | 2012-04-26 00:00:00 UTC ]
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Market Transformation Equals Challenges and Opportunities: Content Services in India 2012

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[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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HC hires two for marketing team

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[ The Bookseller | 2012-04-18 00:00:00 UTC ]
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[ The Bookseller | 2012-04-17 00:00:00 UTC ]
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[ Engadget | 2012-04-11 00:00:00 UTC ]
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[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
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