Kingston University students help to market Vintage Classics Russians

Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection.  Continue reading at 'The Bookseller'

[ The Bookseller | 2017-02-01 00:00:00 UTC ]

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International markets showed mixed response to pandemic in 2020

While the pandemic sent shockwaves across the world’s publishing industry in 2020, some international markets reported strong performances with the US posting record-breaking sales while Australia also saw a major boost. Continue reading at The Bookseller

[ The Bookseller | 2021-02-25 01:03:16 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #major boost


Sourcebooks Forms E-Commerce and Online Marketing Department

The expanded department’s objective, Sourcebooks said, is to drive online sales for all of the publisher’s retail partners. The unit will be overseen by Mike Zuccato. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-23 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #retail partners


Vintage launches Free Books Campaign partnership

Vintage has launched a new partnership with the Free Books Campaign, a charity set up by education activist Sofia Akel to get books by authors of colour to those who cannot access them. Continue reading at The Bookseller

[ The Bookseller | 2021-02-17 17:41:21 UTC ]
More news stories like this | All news stories tagged with: #free books #charity set


Guide to the classics: Alice’s Adventures in Wonderland — still for the heretics, dreamers and rebels

First published in 1865, Lewis Carroll's children's book has never been out of print. It continues to appeal to adults who prefer childhood. Continue reading at The Conversation

[ The Conversation | 2021-02-16 18:52:59 UTC ]
More news stories like this | All news stories tagged with: #children's book #lewis carroll


Macmillan Restructures Central Digital Marketing Team

Macmillan Publishers has made a series of personnel changes to its central digital marketing team in order to restructure the team’s core functions of marketing, metadata, data analysis, and web development. Cristina Gilbert has been promoted to senior v-p of publishing and marketing strategy. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-02-02 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #macmillan #web development #data analysis #macmillan publishers #marketing strategy


Marking 20 years of Routledge Classics

Tony Bruce, senior publisher at Routledge, talks to us about the plans for Routledge Classics' 20th anniversary.    Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 07:56:34 UTC ]
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'Price gouging from Covid': student ebooks costing up to 500% more than in print

Call for inquiry into academic publishers as locked-down students unable to access study material onlineCoronavirus – latest updatesSee all our coronavirus coverageLibrarians at UK universities say students’ reading lists for this term are being torn up because of publishers’ “eye-watering”... Continue reading at The Guardian

[ The Guardian | 2021-01-29 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #ebooks #printed version #providing access #ebook prices #latest updatessee #academic publishers #reading lists


Bloomsbury predicts annual profit 'well ahead' of market expectation

In a trading update, Bloomsbury has said it expects its annual revenue and profit to be "well ahead" of market expectations for the financial year ending 28th February 2021, although down on 2020's figures. Continue reading at The Bookseller

[ The Bookseller | 2021-01-29 02:27:52 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #annual revenue #trading update #market expectation


Watch: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the broadcast replay here and join the conversation on Facebook, Periscope, LinkedIn and Twitter. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the aftermath of a global pandemic. To improve its marketing... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 19:00:00 UTC ]
More news stories like this | All news stories tagged with: #associate publisher #connected device #test-and-learn culture #general manager #kroger vp #implement ap #analytic partners #kroger partnered #real time #global pandemic #business disruptions #kroger leverages #watch live #analytics helps


BookScan estimates 2020 full-year print market up 5.5%

Nielsen BookScan has estimated the full-year print market for 2020 at 202 million books sold for £1.76bn, a 5.2% rise in volume and a 5.5% increase in value compared to 2019. Continue reading at The Bookseller

[ The Bookseller | 2021-01-22 10:32:48 UTC ]
More news stories like this | All news stories tagged with: #nielsen bookscan #books sold #5% increase #2% rise


Watch live Jan. 26 at 2:30 p.m. EST: How Kroger leverages “always on” analytics for real-time marketing decisions

Watch the live broadcast here on Jan. 26 at 2:30 p.m. Eastern—and join the conversation on Facebook, Periscope, LinkedIn and Twitter. To RSVP, click here. Even the largest supermarket chain in the U.S. has to adjust to business disruptions and think fast on its feet—particularly in the... Continue reading at Advertising Age

[ Advertising Age | 2021-01-21 19:30:00 UTC ]
More news stories like this | All news stories tagged with: #associate publisher #connected device #test-and-learn culture #general manager #kroger vp #implement ap #analytic partners #kroger partnered #real time #global pandemic #business disruptions #live broadcast #kroger leverages #watch live #analytics helps


Penguin Classics rolls out first podcast series

Penguin Classics is launching a podcast series, "On The Road with Penguin Classics", intended inspire new readers to discover old titles. Continue reading at The Bookseller

[ The Bookseller | 2021-01-20 10:24:42 UTC ]
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Mudlark swoops for Burton's 'classic in the making'

HarperCollins imprint Mudlark has swooped for “classic in the making” Notes from a Summer Cottage by award-winning Swedish poet and essayist Nina Burton. Continue reading at The Bookseller

[ The Bookseller | 2021-01-13 20:57:26 UTC ]
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Plenty of overhead in this market: Betting on drone races

In the “gamblers will bet on absolutely anything” category, here’s a new one: A major sports book is taking bets on aerial drone races Continue reading at ABC News

[ ABC News | 2021-01-08 16:43:45 UTC ]
More news stories like this | All news stories tagged with: #sports book


Adweek Expands Coverage Areas in Commerce, Performance Marketing and Convergent TV

Like all digital media businesses, Adweek is looking back at the challenges and successes of a vexing 2020, while also looking ahead to the opportunities in 2021. And we're going to start early--as in today. You may notice some changes to the Adweek.com homepage as we have scoped out new areas... Continue reading at AdWeek

[ AdWeek | 2020-12-29 12:00:28 UTC ]
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AT&T acquires Canada's You.i TV to bolster efforts to get HBO Max into more markets

AT&T’s WarnerMedia has brought on a startup to help it get HBO Max into more places. The entertainment arm of the Dallas company has acquired Canada-based You.i TV, a provider of cross-platform development tools for television and media companies, according to a statement.  Terms were not... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-12-23 22:03:09 UTC ]
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Print market soars following second lockdown

For the first full week following the lifting of lockdown restrictions in early December, the print market sold 9.17 million books for £84.7m through Nielsen BookScan's Total Consumer Market—15% up in volume and 17% in value against the same week in 2019. Continue reading at The Bookseller

[ The Bookseller | 2020-12-20 21:38:05 UTC ]
More news stories like this | All news stories tagged with: #nielsen #nielsen bookscan #early december #lockdown restrictions #full week


Child brings back Clarice Bean for 'Christmas classic' with HCCB

Lauren Child is bringing back Clarice Bean in a “spectacularly cinematic Christmas classic” for HarperCollins Children's Books. Continue reading at The Bookseller

[ The Bookseller | 2020-12-17 02:21:05 UTC ]
More news stories like this | All news stories tagged with: #harpercollins #harpercollins children #lauren child #christmas classic


Knopf Doubleday Restructures Marketing Department

Knopf Doubleday senior v-p and director of integrated marketing strategy Kristin L. Fassler has restructured the group's marketing department in a bid, she said, "to augment the skills of the marketing team and help them reach the widest possible audience of readers." Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-15 05:00:00 UTC ]
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Quercus offers internship to Goldsmiths' MA Black British Lit students

Quercus is launching a one-month internship programme in collaboration with the MA Black British Literature at Goldsmiths, University of London, co-founded by Professor Joan Anim-Addo and Dr Deirdre Osborne.  Continue reading at The Bookseller

[ The Bookseller | 2020-12-10 05:30:33 UTC ]
More news stories like this | All news stories tagged with: #british literature