Kingston University students help to market Vintage Classics Russians

Students at Kingston University have contributed towards a video marketing campaign for six titles in Vintage's "Classics Russians" collection.  Continue reading at 'The Bookseller'

[ The Bookseller | 2017-02-01 00:00:00 UTC ]

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Imoh wins inaugural Lit in Colour Creative Student prize

Student Emmanuella Imoh has won the inaugural Lit in Colour Creative Student prize for her "bold and thought-provoking poem", told visually through a short video. Continue reading at The Bookseller

[ The Bookseller | 2021-11-16 11:03:29 UTC ]
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Publishers Collaborate on Holiday Marketing Campaign

Workman Publishing Co., Abrams Books, Bloomsbury Publishing, Candlewick Press, Chronicle Books, and Sourcebooks have partnered on Shop Local Forever, a consumer-focused marketing campaign to promote holiday book sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-12 05:00:00 UTC ]
More news stories like this | All news stories tagged with: #bloomsbury #chronicle books #candlewick press #bloomsbury publishing #abrams books #workman publishing


Storytel extends into English language market with $135m Audiobooks deal

Streaming company Storytel has signed a deal to acquire Audiobooks.com from owner KKR for $135m (£101m), extending its reach into English language audio market. Continue reading at The Bookseller

[ The Bookseller | 2021-11-12 01:57:18 UTC ]
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Cocker and Hadley headline Vintage 2022 Spring and Summer Preview

Jarvis Cocker, Julian Barnes and the founders of the Everyday Racism project Naomi and Natalie Evans were among those headlining the Vintage 2022 Spring and Summer Preview.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-11 13:25:30 UTC ]
More news stories like this | All news stories tagged with: #julian barnes


Atlantic's Forrest joins Pan Mac as head of marketing

Atlantic marketing director Jamie Forrest will join Pan Macmillan next month as head of marketing for the Pan division, incorporating the Pan, Macmillan, Tor and Mantle imprints.    Continue reading at The Bookseller

[ The Bookseller | 2021-11-10 03:48:17 UTC ]
More news stories like this | All news stories tagged with: #macmillan


“People Wanted Stories About How Hard It Was to Be a Woman.” Marlowe Granados on Resisting Market Trends

Marlowe Granados is the guest. Her debut novel, Happy Hour, is out now from Verso Books. Subscribe and download the episode, wherever you get your podcasts!  From the episode: Marlowe Granados: I think that you have to wait a little bit for the correct timing. That was my main gripe with the... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-09 09:50:34 UTC ]
More news stories like this | All news stories tagged with: #verso #publishing world #main gripe #verso books #happy hour #marlowe granados


Edinburgh Napier University to license the IPG Skills Hub

Publishing students at Edinburgh Napier University are to receive access to the Skills Hub of the Independent Publishers Guild (IPG) as the organisations enter into a new licensing partnership. Continue reading at The Bookseller

[ The Bookseller | 2021-11-09 01:57:20 UTC ]
More news stories like this | All news stories tagged with: #licensing partnership #skills hub


Cosy crime expands market for dark thrillers with both booming, editors and agents say

Cosy crime has boomed in the last year but there is still space for the psychological thriller, according to agents and editors, who describe a general appetite for crime and escapism that has flourished under lockdown.  Continue reading at The Bookseller

[ The Bookseller | 2021-11-08 15:43:41 UTC ]
More news stories like this | All news stories tagged with: #psychological thriller


Vintage creates new poster display for graphic edition of Snyder's 'On Tyranny'

Vintage has created a poster display for the new graphic edition of Timothy Snyder’s On Tyranny (Bodley Head) in London’s Newington Green area. Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 00:29:44 UTC ]
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Can University Presses Keep Up with the Times?

As University Press Week turns 10, leaders of the Association of University Presses ask its members to take stock of how the nonprofit, mission-centered publishing community has changed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-05 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing community #university presses


Licensed to thrill: Kim Sherwood set to ‘expand the James Bond universe’

Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian

[ The Guardian | 2021-11-04 09:49:02 UTC ]
More news stories like this | All news stories tagged with: #debut novel #harpercollins #james bond #ian fleming #novels set


Data and AI Bring Moneyball Methods to Level the Sports Marketing Playing Field

About 20 years ago, Oakland A's general manager Billy Beane used data and statistics to help his low-revenue team keep pace with wealthier competitors, making for a stronger roster. The resulting success inspired Michael Lewis' bestselling book Moneyball, which in turn led to Brad Pitt... Continue reading at AdWeek

[ AdWeek | 2021-11-01 21:30:00 UTC ]
More news stories like this | All news stories tagged with: #bestselling book #film adaptation #turn led


“Anybody’s life could be a wonderful piece of art.” Read Maxine Hong Kingston’s best writing advice.

On this day in 1940, Maxine Hong Kingston was born in Stockton, CA. Kingston, the daughter of Chinese immigrants, took the literary world by storm with her seminal work The Woman Warrior (1976), which blends autobiography and mythology. The Woman Warrior, the winner of the 1976 National Book... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-27 16:42:53 UTC ]
More news stories like this | All news stories tagged with: #literary world #national book award #woman warrior #seminal work #chinese immigrants #writing advice


Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at Advertising Age

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #nielsen #make money


Saqi Books launches marketing campaign to reach non-traditional readers

Publisher Saqi Books is working with the Reading Agency to provide samples of its new title, Rise, to less confident and reluctant readers. Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 18:43:56 UTC ]
More news stories like this | All news stories tagged with: #reluctant readers #reading agency


OUP report shows disadvantaged students 'significantly affected' in pandemic

Oxford University Press (OUP) has published a global report on the digital divide in education, following the shift to online learning during the pandemic, which reveals disadvantaged students have been "significantly affected".  Continue reading at The Bookseller

[ The Bookseller | 2021-10-25 04:47:23 UTC ]
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Branden Jacobs-Jenkins is curating a series of classic works by Black playwrights.

Good news for theatermakers and audiences alike: Broadway World has reported that the Andrew W. Mellon Foundation has awarded a two-year, one-million-dollar grant to TCG Books, the largest independent trade publisher of dramatic literature in North America. The grant will, according to Broadway... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-22 18:01:30 UTC ]
More news stories like this | All news stories tagged with: #trade publisher #mellon foundation #audiences alike #black playwrights #classic works


Review: ‘The Woman Warrior,’ by Maxine Hong Kingston

This brilliant 1976 memoir evokes the author’s Chinese immigrant family and summons the ghosts who haunt it. Continue reading at The New York Times

[ The New York Times | 2021-10-21 14:55:13 UTC ]
More news stories like this | All news stories tagged with: #memoir #woman warrior


Princeton University Press joins forces with de Rham for gravity exploration

Princeton University Press has acquired world English rights, including audio, to Claudia de Rham’s The Beauty of Falling. Continue reading at The Bookseller

[ The Bookseller | 2021-10-18 07:35:43 UTC ]
More news stories like this | All news stories tagged with: #including audio


Ally taps DC universe in new campaign supporting diverse comic book creators

This is part of a broader marketing effort by the online financial company that includes its first foray into TikTok.  Continue reading at Advertising Age

[ Advertising Age | 2021-10-16 17:30:00 UTC ]
More news stories like this | All news stories tagged with: #comic book