Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee editors-in-chief pursue global content opportunities. She'll also oversee digital directors and work with product and technology teams, consumer marketing, and HearstMade, Hearst's branded content unit, the company says."I think I've been preparing for this position since I was 11 years old," Lewis says. "I can't believe I get to think of them holistically now, digital and print together. It just feels great." Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
News tagged with: #hearst magazines #troy young #effective immediately #magazine brands #consumer marketing

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Knewton Adds Cengage to Content Pool

Knewton, a company that specializes in adaptive learning technology that tracks student use and personalizes instructional content, has reached an agreement with Cengage Learning, an educational and professional publisher, to integrate Knewton software into Cengage’s higher education content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-10 00:00:00 UTC ]
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Yahoo Is Betting Big On Digital Magazines

CEO Marissa Mayer wants her company to copy the publishing industry for its "elegant" designs, "distinctive voice," and of course, our CPMs.In an overtly flashy keynote address to the packed CES crowd yesterday, Yahoo CEO Marissa Mayer presented the company's vertical move into online magazines.... Continue reading at Fast Company

[ Fast Company | 2014-01-09 00:00:00 UTC ]
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Scribd Responds to Writer Beware on Pirated Content

A Scribd executive acknowledged the problem of pirated content on Scribd and also outlined the company's efforts to prevent unauthorized uploads. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-09 00:00:00 UTC ]
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For Sale or in Flux, a Big Year Looms for Business Magazines

With Forbes for sale, Fortune's website divorcing from CNNMoney.com and Bloomberg Businessweek getting assessed as part of a companywide strategic review at Bloomberg, the year ahead could see a dramatic shift for top business magazines.The category offers a glimpse into the publishing world at... Continue reading at Advertising Age

[ Advertising Age | 2014-01-04 00:00:00 UTC ]
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A VC's Office Designed To Put Nervous Entrepreneurs At Ease

Want to have more productive meetings? Take a look inside the inspiring office of First Round Capital's Phin Barnes, who carefully chose every piece to spark revealing conversations.Phin Barnes's office is like a Hidden Pictures Puzzle. The more you look around, the more you notice.... Continue reading at Fast Company

[ Fast Company | 2014-01-02 00:00:00 UTC ]
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Hearst's Swartz Eyes B2B Media, Entertainment, for Growth

Hearst Corp. had record revenue and profits in 2013, when it marked the fourth year in a row of growth on both fronts since the 2008 recession, Steven Swartz said in a New Year’s letter to employees recapping the year he took over as chief executive. Swartz, formerly the head of Hearst’s... Continue reading at AdWeek

[ AdWeek | 2014-01-02 00:00:00 UTC ]
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Iron Man 3 tops 2013 box office

Comic book blockbuster Iron Man 3 was the highest-earning film of 2013 around the world, ahead of Despicable Me 2 and The Hunger Games: Catching Fire. Continue reading at BBC News

[ BBC News | 2013-12-31 00:00:00 UTC ]
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Cross-Platform Magazine Advertising Up 6 Percent

Magazines saw combined ad units for print and tablet products grow 6 percent in 2013, according to a joint study by Kantar Media and the MPA—The Association for Magazine Media. Measuring 69 publications that have both print and tablet products, the report found tablet unit sales up 16 percent... Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-30 00:00:00 UTC ]
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Ad Units in Magazines' iPad Editions Climbed 16% in 2013

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[ Advertising Age | 2013-12-30 00:00:00 UTC ]
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The Greatest Magazine Ever Published

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[ Slate | 2013-12-27 00:00:00 UTC ]
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BBC Trust chief accused of 'obstruction and secrecy'

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[ The Guardian | 2013-12-22 00:00:00 UTC ]
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The Best Brand Content of 2013

The “brands are publishers now” line has become so ubiquitous in digital media that it risks becoming a cliché. While it is often true that companies are increasingly creating their own content, not all that’s published is created equal. Here’s to the brands that took the time and money to... Continue reading at Digiday

[ Digiday | 2013-12-20 00:00:00 UTC ]
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Screw magazine publisher Al Goldstein dies aged 77

Publisher who helped break down legal barriers against pornography dies in Brooklyn after long battle with illness Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
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The Magazine Medic Honors

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[ Folio Magazine | 2013-12-19 00:00:00 UTC ]
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Police officer awarded £60,000 damages over Times article

Report about Met detective sergeant Gary Flood claimed there were strong grounds to believe he was dishonest and corruptA police officer has been awarded £60,000 in damages in a high court judgment against the Times over an article which claimed that there were strong grounds to believe he was... Continue reading at The Guardian

[ The Guardian | 2013-12-19 00:00:00 UTC ]
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How Local Magazines Figured Out What Patch Never Could

Look at the list of winners for the annual City and Regional Magazine Association awards. Continue reading at Folio Magazine

[ Folio Magazine | 2013-12-18 00:00:00 UTC ]
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Nothing said you made it in 2013 like a magazine launch

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[ Crains New York | 2013-12-18 00:00:00 UTC ]
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7 Tips from The German Book Office’s Translation Workshop

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[ Publishing Perspectives | 2013-12-18 00:00:00 UTC ]
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IPC appoints Marcus Rich as new chief

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[ The Guardian | 2013-12-16 00:00:00 UTC ]
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Exprima Talks: Peter Meyers, Content Innovation at Citia

In this debut of the Exprima Interview series, Corey Pressman talks with Peter Meyers of Citia about the future of ebooks and how digital storytelling might evolve. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-12-16 00:00:00 UTC ]
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