Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a powerhouse modern editor—she has strengthened the thought leadership of Cosmopolitan and established deep relationships with major players in advertising, technology, entertainment and government," Hearst Magazines president David Carey, to whom Coles will continue to report, said in a statement. "She has a creative, curious mind and her boundless energy will be an integral part of all we do, as we forge an even closer connection between our U.S. and international media businesses." According to Hearst, Coles will work with the company's U.S. and international brands editorial, digital and advertising departments to "lead new magazine development activities, and spearhead efforts to extend Hearst brands into television, live events, and other new businesses." She'll also work with Hearst's digital marketing agency iCrossing on branded content, consumer research and marketing initiatives. From the sound of it, Coles' new position will be somewhat of a broader (and more business-focused) version of Anna Wintour's artistic director role at Condé Nast, which she added to her Vogue editor in chief title in 2013. Coles first joined Hearst in 2006 as the editor in chief of Marie Claire.... Continue reading at 'AdWeek'
[ AdWeek | 2016-09-06 00:00:00 UTC ]
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Sandeep Mahal is to leave The Reading Agency after seven years to become director of The Space, a... Continue reading at The Bookseller
[ The Bookseller | 2014-04-28 00:00:00 UTC ]
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Quercus CEO and cofounder Mark Smith will be leaving the company, but aiding in the transition. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-24 00:00:00 UTC ]
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The publisher's editorial, production, and development teams will keep a Louisville base. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-17 00:00:00 UTC ]
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Guggenheim Media Entertainment Group named Tony Gervino, former executive editor at Hearst Magazines International, successor to Billboard magazine editor-in-chief Bill Werde, as editor Joe Levy shifts responsibility to the new position of editor-at-large on April 28. Continue reading at Folio Magazine
[ Folio Magazine | 2014-04-08 00:00:00 UTC ]
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Marshall McLuhan's famous dictum tells us that the form of a medium is inherently part of the message itself. Content in printed magazine form, for example, dictates many aspects of the story-from its written style and word count to the subtleties of fixed page design. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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Many publishers already have their own native apps, while others are in development. Although they can be expensive to launch, apps have helped some publishers establish a foothold within the mobile frontier. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-27 00:00:00 UTC ]
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For Michael Clinton, this harsh winter was a stroke of luck. While most New Yorkers huddled inside, the president-marketing and publishing director of Hearst Magazines went on 20-mile runs during storms.Why would he do such a thing? To prepare for a marathon -- in Antarctica. "It was a good... Continue reading at Advertising Age
[ Advertising Age | 2014-03-25 00:00:00 UTC ]
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The industry can learn about quality, and maintaining readers' loyalty, from the arrival of the Guardian and New York TimesThe recent, dramatic arrival of tanks – in the form of some of the world's biggest news organisations, including of course the Guardian – on the content marketing industry's... Continue reading at The Guardian
[ The Guardian | 2014-03-24 00:00:00 UTC ]
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Nothing gets the work done faster, or makes the word travel further, than having the might of the government behind it or the united action of a group of individuals with shared interests. In the Korean publishing industry, such synergy is evident and has been very effective. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-21 00:00:00 UTC ]
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The consumer appetite for video is well-acknowledged. But video is emerging as a critical component of b-to-b sales and marketing strategies. Skyrocketing viewership, exceptional storytelling, and effortless sharing form the bulk of the evidence for b-to-b publishers. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
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Katie Bond is to take voluntary redundancy at Bloomsbury following a restructure of the company... Continue reading at The Bookseller
[ The Bookseller | 2014-03-06 00:00:00 UTC ]
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Mike Darcey says relying on online ads as main revenue stream is risky in market containing rivals such as Google and FacebookNews UK chief executive Mike Darcey has called the Guardian and Daily Mail digital "minnows" – despite the publishers' boasting a combined monthly online readership of... Continue reading at The Guardian
[ The Guardian | 2014-03-05 00:00:00 UTC ]
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The multimedia empire's chief executive on video journalism, North Korea – and why he won't be taken over by a big rivalShane Smith stayed up late getting drunk with one of his presenters, and now he is exhausted, hungover and behind schedule. Bottles of spirits stand, taunting him, from a table... Continue reading at The Guardian
[ The Guardian | 2014-03-02 00:00:00 UTC ]
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The Online Publisher’s Association (OPA) announced its incoming executive officers for the 2014-2016 term, including FT.com managing director Rob Grimshaw as chairman. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-01 00:00:00 UTC ]
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Fran Hauser and John Cantarella, two top digital executives at Time Inc., are leaving the company ahead of its spinoff, each said this week.Ms. Hauser has spent 10 years with the publisher, rising to digital president of Time Inc.'s Style and Entertainment Group, which included People,... Continue reading at Advertising Age
[ Advertising Age | 2014-02-27 00:00:00 UTC ]
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Earlier this month, there was yet another lengthy public debate about Upworthy, the two-year-old publisher that has become one of the most popular sites on Facebook due to its knack for overselling its bite-size content with "curiosity gap" h ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-17 00:00:00 UTC ]
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Publishing chief discusses how the rise of the ebook has affected the industry, the value of a good cover design and why there is no glass ceiling in the sectorTell us a bit about your role at Penguin and how you got there.I am the managing director of Penguin General Books, which is one of... Continue reading at The Guardian
[ The Guardian | 2014-02-12 00:00:00 UTC ]
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Esther Margolis, who joined HarperCollins when her indie house Newmarket Press was acquired by the Big Five publisher, is launching a new venture. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-02-10 00:00:00 UTC ]
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We preview the German Book Office, New Delhi's and Frankfurt Book Fair's GLOBALOCAL conference will be held in New Delhi from 13–14 February. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-06 00:00:00 UTC ]
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Author Martina Cole showed her support for improving adult literacy with a visit to the Marine... Continue reading at The Bookseller
[ The Bookseller | 2014-02-05 00:00:00 UTC ]
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