Jaguar has a clever way to take you inside the plot of its latest villain-themed campaign. Today, the brand is linking print ads in Condé Nast's Vanity Fair, Condé Nast Traveler, GQ and Wired magazines to digital content through the Blippar app for Google Glass and mobile devices. The app is part of Jaguar's "British Intelligence" campaign that rolled out last month and builds on "Villains' Lair," which debuted at this year's Super Bowl. Adweek responsive video player used on /video. brightcove.createExperiences(); "As we moved from British Villains into British Intelligence, one of the things we heard from consumers and social media was that there was a strong desire to see more, to learn more," said Joe Torpey, communications manager at Jaguar North America. "From a marketing perspective, it's a great opportunity to start to tell the story about the brand, to really showcase the innovation and technology behind Jaguar." First, you need to download the Blippar app. Then, when you scan a Jaguar ad that promotes the automaker's XJ or XF model, it will trigger an augmented reality experience on the screen—a multimedia window into what would otherwise be a static print ad. From there, viewers can tour the home of the brand's newest villain, played by actor Nicholas Hoult. The app pulls in extended versions of TV commercials, a photo gallery, Web video and a look inside the automaker's XJ model. While the content is similar on a smartphone and Google... Continue reading at 'AdWeek'
[ AdWeek | 2014-11-11 00:00:00 UTC ]
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Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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New releases in fiction, nonfiction and comics that caught our attention. Hum by Helen Phillips Robots have become a regular fixture of the workforce, and humans are losing their jobs to AI. Climate change is wreaking havoc on the planet. It’s getting harder and harder for the average person to... Continue reading at Engadget
[ Engadget | 2024-08-10 19:43:55 UTC ]
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Cookbook author and TV personality Sandra Lee is a co-host and judge on a new Netflix competition series called “Blue Ribbon Baking Championship" out Friday Continue reading at ABC News
[ ABC News | 2024-08-08 14:54:47 UTC ]
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Nicole Richie's claim to fame a few decades ago centered on her connected-at-the-hip relationship with debutante Paris Hilton, her co-starring role in their outlandish Fox reality show and her ability to crush the nightclub scene. Times have changed. The actress--who's... Continue reading at AdWeek
[ AdWeek | 2024-08-01 11:00:00 UTC ]
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When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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Photo by Laurel Chor and NPR NPR reports that this May, the printing press Factor Druk in the Ukrainian city of Kharkiv was devastated by a Russian missile attack, taking the lives of seven employees and wounding more than 20 others. The attack also destroyed thousands of books and much of the... Continue reading at Literrary Hub
[ Literrary Hub | 2024-07-18 17:02:49 UTC ]
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It's Amazon Prime Day, which means you can grab a bunch of its devices at a discount, including the basic Kindle e-reader released in 2022. The device is currently on sale for $85, which is $15 less than retail for what we consider as one of the best e-readers of 2024, even though it was... Continue reading at Engadget
[ Engadget | 2024-07-16 10:10:53 UTC ]
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The top-selling religion book in the first half of the year was 'Mostly What God Does' by Savanah Guthrie, with Bibles and titles by Lysa Terkeurst and Sarah Young also helping to drive up print sales of religion books in the first six months of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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With the November elections drawing near, PW talks with the director of The Bernardin Center at Catholic Theological Union, who describes himself as a political scientist, a theologian, and a public intellectual about his latest book 'A Consistent Ethic of Life: Navigating Catholic Engagement... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-16 04:00:00 UTC ]
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Print book sales and store traffic are on the rise. Plus: Book Riot's best books of 2024, adaptation news, and more. Continue reading at Book Riot
[ Book Riot | 2024-07-10 15:00:00 UTC ]
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'Stan Mack’s Real Life Funnies: The Collected Conceits, Delusions, and Hijinks of New Yorkers from 1974 to 1995' collects Mack’s irresistible weekly comic strip into a single volume. A five-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-10 04:00:00 UTC ]
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Books by Sarah J. Maas and Rebecca Yarros, among the bestselling books of 2024 so far, sparked a huge increase in the adult fantasy category and helped keep print sales roughly flat with the first half of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-08 04:00:00 UTC ]
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Stephanie Jackson has been tapped to lead the Life segment, including the recently announced imprint DK Red, at DK Living, the publisher’s adult division, effective November 1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-03 04:00:00 UTC ]
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The Pentatonix singer and his husband say "How Lucky Am I?" parallels their own experiences as a married couple, including their dream of starting a family. Continue reading at HuffPost
[ HuffPost | 2024-06-20 16:24:07 UTC ]
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Print book sales were up in May, books by Stephen King, Kristin Hannah, Emily Henry, and Dr. Seuss. Check out the top 10 books sold in the adult and children's markets. Continue reading at Book Riot
[ Book Riot | 2024-06-20 13:30:00 UTC ]
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After a lackluster start to the year, unit sales of print books have improved in recent months, and were up 5% in May over a year ago at outlets that report to BookScan. A BookScan analyst said that if current trends last, summer sales could top those in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
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In May 2024, Circana BookScan reports, the US print book market was 5 percent higher than it was in May 2023. The post Circana: US Print Book Sales Up 3 Million Units in May 2024 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-06-18 20:54:13 UTC ]
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Sundar Pichai, the chief executive of Google, said he never discussed a potential acquisition of the digital media start-up. Continue reading at The New York Times
[ The New York Times | 2024-06-15 01:18:47 UTC ]
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