‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple

Publishers said they want more data sharing, better subscription options and greater flexibility in how articles and ads can be designed within distributed platforms. The post ‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-09-27 00:00:00 UTC ]
News tagged with: #data sharing #distributed platforms #apple appeared #monetization options #greater flexibility

Other Publishing stories related to: '‘It is harder to differentiate in the platforms’: Publishers want more data, monetization options from Facebook, Google and Apple'


Why publishers struggle to monetize their paywall data

Publishers erect paywalls with an eye to growing their consumer revenue. But the consumer data they collect in the registration process holds value to advertisers. So why do they struggle to charge more for it? The most-cited reason is a lack of audience size. With the likes of Google and... Continue reading at Digiday

[ Digiday | 2015-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers struggle #consumer data #consumer revenue #audience size #increasingly difficult #smaller publishers


Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek

[ AdWeek | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magnifying glass


Apple, Google and Facebook lend support and money to Je Suis Charlie campaign

12 people died in an attack on satirical French magazine, Charlie Hebdo on Wednesday. At time of writing, the situation in France is still unfolding, and technology companies have been quick to show their sympathy for the victims whilst voicing support for freedom of speech. Google has donated... Continue reading at Betanews

[ Betanews | 2015-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #charlie hebdo #technology companies #print run #financial support


EU Privacy Proposal Could Limit Data Use by Google, Facebook

The European Commission's call today for stronger data privacy protections could help the web's biggest data collectors like Google and Facebook fight data requests from the U.S. government.As expected, the Commission published a collection of recommendations for stronger data protections,... Continue reading at Advertising Age

[ Advertising Age | 2013-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #european commission #commission published #general mills


Apple, Google and others ask US government for more transparency with data requests

Just a few days after Google and Twitter pushed for the government to reveal the number of security-related requests, the Obama administration and Congress have just received another salvo backed by even more tech heavyweights -- 63, to be exact. A letter signed by many of the giants covered by... Continue reading at Engadget

[ Engadget | 2013-07-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american people #international users #full text


How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french publishers #fighting back


Nature Publishing Group Launches Linked Data Platform

Nature Publishing Group is trying to break into the future of scientific publishing with its new linked data platform—launched earlier this month; the new platform is designed to enrich search functions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scientific publishing


Google Offers Publishers a Way to Monetize Content With Surveys

Google has announced a new way for online news publishers to gate access to their premium content, by requiring would-be readers to fill in a survey first. Continue reading at PC World

[ PC World | 2012-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #monetize content #premium content


Check Google Books data for errors, publishers warned

Written By: Caroline Horn Publication Date: Fri, 04/02/2011 - 09:01 Publishers are being warned to check their Google Books data online as thousands of titles have been mistakenly attributed to publisher BPR. Independent UK publisher Children’s Story Publishers spotted the mistake after its... Continue reading at The Bookseller

[ The Bookseller | 2011-02-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers warned #google books #early days


Publishers turn to other platforms to address platform referral traffic issues

Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday

[ Digiday | 2024-04-10 04:01:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #publishers turn #digital publishing


The 2023 Digiday Publishing Summit Preview: How publisher needs and programmatic trends are shaping revenue, data and media

Presented by Rise Join a panel led by editor-in-chief Jim Cooper as Digiday and Rise kick off 2023 with a special preview of the upcoming Digiday Publishing Summit. As our editors prepare to put a lens on revenue, data and editorial strategies at the Vail summit this March, RSVP to save your... Continue reading at Digiday

[ Digiday | 2023-01-05 15:47:27 UTC ]
More news stories like this | News stories tagged with: #publishing summit


Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets

Publishers shared insights at the Digiday Publishing Summit at the end of September in Miami. The post Publishing Summit Recap: Publishers establish infrastructure to future-proof data sets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-10-19 04:01:00 UTC ]
More news stories like this | News stories tagged with: #publishing summit


Canadian Publishing 2018: Is Diverse, Data-Driven Wattpad Publishing's Future?

The Canadian digital platform is using machine learning to discover what readers want. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #machine learning


As Traditional Publishing Fades Away, Publishers Need to Find New Means of Distribution and Monetization

Recently, I did some revenue forecasting for a client who is considering entering the digital news/content space. The product offering is pretty unique, but it will be entering a very saturated market with large, established competitors, traditional competitors like The New York Times and Wall... Continue reading at AdWeek

[ AdWeek | 2018-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #niche publishers


Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad policy #paid media #news publishers


Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows

Facebook wants to own more of the shows it subsidizes for Facebook Watch, but publishers are not always willing to give those rights away. The post Publishers are wrestling with Facebook’s desire to own Facebook-funded Watch shows appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #post publishers


Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies

Publishers are eyeing everything from sponsored and custom video series to licensing and even merchandising for their (self-funded) Facebook Watch shows. The post Facebook Watch publishers look for revenue sources beyond Facebook’s subsidies appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #revenue sources


As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive

The disappearing messages app is stepping up efforts to curry favor with publishers as Facebook deprioritizes them. The post As Facebook retreats from publishers, Snapchat is rolling out a publisher charm offensive appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #curry favor


Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head

An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook


‘Platforms are not forever’: Hearst’s Troy Young on platform-publisher relations

Troy Young, president of Hearst Magazines Digital Media, said social platforms need to share more of their financial success with publishers because creating great content is expensive. The good news, he said, is that platforms are paying more attention, creating teams to work more closely with... Continue reading at Digiday

[ Digiday | 2017-02-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #social platforms #troy young #financial success #bigger piece