As phones grow to become an overwhelming majority of traffic, content has become increasingly aimed at playing the numbers gameThe internet was meant to be an amazing engine for invention and diversification in media. With the barriers to entry toppling, anybody could become a publisher, and, thanks to the blog revolution, thousands of people did. In the mid-2000s, especially, the dream of web-based nanopublishing was alive and well: if “freedom of the press is guaranteed only to those who own one,” as AJ Liebling famously said, then suddenly hundreds of millions of people had a printing press at their fingertips. Arianna Huffington, and her investors, made a small fortune from aggregating what those people had to say: “self expression is the new entertainment,” she said, and she wasn’t wrong.And then came smartphones. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-11-21 00:00:00 UTC ]
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Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-22 00:00:00 UTC ]
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HarperCollins UK’s Sam Missingham argues there’s no better way to promote books than social media, but you really have to work at it. The post Is Social Media Marketing Heaven or Hell? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-22 00:00:00 UTC ]
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Proprietary content management systems have been a hot topic in digital publishing over the past year. Companies like Vox, Say Media, Forbes and others have made huge commitments to building out their platforms to not only serve internal needs but also provide licensed solutions for outside... Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-15 00:00:00 UTC ]
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Working in multiple language and genres, twelve publishers from Morocco exhibited together at the 2014 Frankfurt Book Fair. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-14 00:00:00 UTC ]
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Mojang COO Vu Bui: Licensing is a small portion of our business and we want to keep it that wayWhat is Minecraft? Its a game, obviously: one that its developer Mojang has sold nearly 54m copies of across computers, consoles and mobile devices so far.Its a series of books published by Egmont that... Continue reading at The Guardian
[ The Guardian | 2014-10-08 00:00:00 UTC ]
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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The rise of reading on mobile phones is a hot topic at the Frankfurt Book Fair, but perhaps the most surprising finding of a new survey is that Apple is giving Amazon a run for its money among younger readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Dominique Ansel reveals how to make a Cronut at home in 'Dominique Ansel: The Secret Recipes.' It's one of three books from New York-based bakeries coming this month. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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A half-dozen of the 27 newcomers on the Forbes annual list of the 400 richest U.S. citizens disclosed this week are from the San Francisco Bay Area, including four in technology, one in biotechnology and one in venture capital. Topping the newcomer list in net worth was Jan Koum, co-founder and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2014-10-01 00:00:00 UTC ]
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Simon & Schuster has partnered with Scandinavian ebook subscription service Mofibo to make its backlist titles available to readers in Denmark and Sweden. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-30 00:00:00 UTC ]
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Mans photo published in front-page stories on Abdul Numan Haider, shot dead by police after allegedly stabbing two officers Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-26 00:00:00 UTC ]
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Some in book publishing may dismiss the region that lies between and fans out from Lake Superior and Lake Michigan’s southern shores as “flyover country.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-26 00:00:00 UTC ]
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If you find yourself in a bookstore, Peter Mendelsund can be hard to avoid. The post What Makes for a Brilliant Book Cover? A Master Explains appeared first on WIRED. Continue reading at Wired
[ Wired | 2014-09-23 00:00:00 UTC ]
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Millennial Media has acquired mobile ad exchange Nexage for $107.5 million in cash and stock to boost its programmatic offerings. Under the deal, Nexage’s real-time bidding tools and mobile Web and app inventory across publishers will be used to build out Millennial’s automated media buying and... Continue reading at AdWeek
[ AdWeek | 2014-09-23 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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For traditional publishers, creating video efficiently without stepping on brand toes is a tricky process. The post 4 ways magazines are making video work appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-18 00:00:00 UTC ]
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Love it or hate it, you can't deny that Apple is a phenomenally successful company. But how has it managed to achieve this from a business that started in a garage? Mostly it hasn’t been by innovation but by taking technology that already existed and turning it into the devices that people want... Continue reading at Betanews
[ Betanews | 2014-09-18 00:00:00 UTC ]
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New appointments at the Penguin Publishing Group include Lauren Monaco as v-p, director of sales, paperback and Berkley/NAL. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-18 00:00:00 UTC ]
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The direct-to-consumer ebook platform specializing in ebook special sales, is partnering with Forest Incentives, a public media distribution vendor, to provide bulk orders of bestselling ebooks to public radio and TV stations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-16 00:00:00 UTC ]
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