Apple drives changes in behaviour like nobody else. What might the key announcements from the event mean for the ad industry?Like many Apple events before it, September’s event didn’t introduce any new technologies or products, but that’s not to say what was announced isn’t worth investigating.Unlike other innovative companies, Apple doesn’t tend to lead the market, but it drives changes in behaviour like nobody else – that’s why what Apple does is vital for marketers to understand. Related: What lies behind the boom in mobile adblocking? Related: Do Facebook, Twitter and Google offer news publishers salvation? Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2015-09-22 00:00:00 UTC ]
News tagged with:
#apple doesn
#ipad pro
#ad industry
#worth investigating
#innovative companies
#mobile adblocking
The Department of Justice may file a suit against Apple today over ebook price-fixing complaints, according to reports from Reuters and Bloomberg. The DOJ has been probing antitrust complaints regarding Apple's 2010 pacts with book publishers; several of the biggest publishers are preparing to... Continue reading at AllThingsD
[ AllThingsD | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book publishers
#biggest publishers
The Justice Department has formally decided to sue Apple, Hachette, HarperCollins, Macmillian, Penguin and Simon & Schuster over alleged ebook price-rigging. Apple and Macmillian have already denied any wrongdoing, saying that the agreements were enhancing competition in an industry... Continue reading at Engadget
[ Engadget | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sell books
#previously believed
#favored nation
#fascinating reading
In December 2010 I asked: "Is someone fixing ebook prices?" Google's digital bookstore opened for business, and I started comparing prices only to find them fairly consistent across all retailers. I expected to see huge variances, not pricing consistency, which shouldn't be in a competitive... Continue reading at Betanews
[ Betanews | 2012-04-11 00:00:00 UTC ]
More news stories like this |
The Department of Justice is accusing the companies of colluding to raise ebook prices by using the 'agency' model of ebook pricing. Continue reading at PC World
[ PC World | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book pricing
#ebook pricing
WASHINGTON -- Antitrust officials are expected to announce Wednesday that they are filing suit against Apple Inc. and five major book publishers for allegedly colluding to fix the price of ebooks. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#announce wednesday
#filing suit
#allegedly colluding
The Interactive Advertising Bureau is addressing a problem that's plagued tech-centric industries since the first Mac-vs.-Dos argument: standardization. The problem has become acute for Web video, an industry enjoying meteoric growth, and the growing pains that come with that growth. So the IAB... Continue reading at AdWeek
[ AdWeek | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad break
#good time
#tech companies
The US accuses Apple and Hachette, HarperCollins, Macmillan, Simon and Schuster and Penguin of colluding over the prices of ebooks they sell. This lawsuit is over the firms' move to the agency model where publishers rather than sellers set price ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#e-book prices
#sues apple
#agency model
The U.S. filed an antitrust lawsuit Wednesday against Apple Inc. and five of the nation's largest publishers, alleging they conspired to limit competition for the pricing of ebooks. Continue reading at AllThingsD
[ AllThingsD | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sues apple
#e-book pricing
#largest publishers
WASHINGTON -- The Justice Department on Wednesday sued Apple Inc. and five major book publishers for allegedly colluding to fix ebook prices. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers face
#antitrust lawsuit
#ebook pricing
#washington --
#justice department
#allegedly colluding
One in five American adults read an electronic book in the last year, as gift-giving sped the shift away from the printed page, a Pew Research Center survey showed on Wednesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#survey finds
#electronic book
#printed page
Apple’s Newsstand ushered in a new era of “discoverability” for magazine apps and proved to be a game-changer for sales and subscriptions. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#magazine apps
The Justice Department is nearing a settlement with publishers over allegations of ebook pricing, but finalizing the deal is proving problematic as Apple and two publishers are balking at the terms of the deal. Amazon will be permitted to once again discount ebooks to its customers as a result.... Continue reading at Betanews
[ Betanews | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#joined apple
#justice department
#ebook pricing
#penguin group
A London book market founded by independent booksellers is to launch in Hackney, selling new and... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#fight back
#independent booksellers
The April 2012 issue of Fast Company is now available on the iTunes Store, and it's optimized for reading on the new iPad. The image below shows how much sharper the type looks when viewed on the new iPad with the Retina display. The images are in high definition, too, rasterized at four times... Continue reading at Fast Company
[ Fast Company | 2012-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single issues
#one-year subscription
#account information
#gain access
#kindle edition
#kindle store
#nook store
Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek
[ AdWeek | 2012-03-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst titles
#load faster
#screen sizes
Imagine bundling your publication's content with that of your competitor's. That was one interesting theory explored at the MPA Digital: Swipe conference on tablets, e-readers and smartphones. Panelists speaking on the digital newsstand debated several best practices that publishers should be... Continue reading at Folio Magazine
[ Folio Magazine | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital newsstand
#mpa digital
Barrington Stoke is the latest publisher to enter the early reader market. Its new series,... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#barrington stoke
#latest publisher
An advisory body to the French prime minister has predicted that ebooks are about to shake up... Continue reading at The Bookseller
[ The Bookseller | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#major change
When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance?... Continue reading at AdWeek
[ AdWeek | 2012-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#driving sales
#retina display
The new high-res iPad would, like so many things from Apple, seem a mixed bag for publishers. Its richer visuals raise concerns that consumers already frustrated by long download times for digital editions of magazines will have to suffer still more waiting. But some good news: Apple is... Continue reading at AdWeek
[ AdWeek | 2012-03-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital editions
#amazon kindle
#gregg hano
#bonnier corp