Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue

Instagram's cautious roll-out of its in-stream ads is now underway.U.S. users who open the app in the coming week will see an "educational ad" from Instagram itself, according to a blog post. Confirmed advertisers to follow it are Adidas, Ben & Jerry's, Burberry, General Electric, Levi's, Lexus, Macy's, Michael Kors, PayPal and Starwood, all experienced publishers of organic content on the platform. Ads can be either photos or videos. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2013-10-25 00:00:00 UTC ]
News tagged with: #coming week #michael kors

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Spotify’s new audiobook streaming could have ‘devastating effect’, says Society of Authors

The industry body says the music giant’s move to make more than 150,000 titles available has not been discussed with authors and may compete with salesThe Society of Authors (SoA) has said it is “deeply concerned” about Spotify’s new audiobook provision. The industry body cited “the devastating... Continue reading at The Guardian

[ The Guardian | 2023-10-11 15:40:05 UTC ]
More news stories like this | All news stories tagged with: #audiobook #deeply concerned #industry body #devastating effect #audiobook streaming #music streaming #authors soa


Oof, when did streaming movies, games, and music get so expensive?

Cable used to be the only game in town for wide entertainment. Sure, if you wanted to subscribe to a game like EverQuest or World of Warcraft, you could (and well, guess the rest of us were never seeing you again). But for variety, cable is what you had—and it wasn’t cheap. So when... Continue reading at PC World

[ PC World | 2023-10-04 14:10:27 UTC ]
More news stories like this | All news stories tagged with: #libraries #online services #older titles #local libraries #black friday


Banned Book Buses Roll Out for October

Three book buses—from MoveOn, PRH, and the 'New Republic'—are on the move this October, spreading awareness about the freedom to read and giving away copies of frequently challenged books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-04 04:00:00 UTC ]
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Children’s Books Edition: PRH’s ‘Banned Wagon’ Rolls Sunday

As Banned Books Week opens its October 1 to 7 run, Penguin Random House is taking some of the most attacked books on the road. By Porter Anderson, Editor-in-Chief | @Porter_Anderson Taking the Fight on the Road t Frankfurter Buchmesse (October 18 to 22), programming on tap in many parts of the... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-30 01:09:21 UTC ]
More news stories like this | All news stories tagged with: #books week #penguin random house #frankfurter buchmesse #largest book #porter anderson #books edition #post children


Why Apartment Therapy added more commerce integrations to its tentpole event franchise Small/Cool 

Apartment Therapy's president Riva Syrop took the stage at the Digiday Publishing Summit to discuss the convergence of commerce and sponsorship revenue within its Small/Cool event. Continue reading at Digiday

[ Digiday | 2023-09-22 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishing summit #sponsorship revenue


Peace Is What Our Hearts Seek: Kalpna Singh-Chitnis’s Love Letters to Ukraine, by Candice Louisa Daquin

Peace Is What Our Hearts Seek: Kalpna Singh-Chitnis’s Love Letters to Ukraine, by Candice Louisa Daquin Book Reviews [email protected] Tue, 09/19/2023 - 16:07 In Love Letters to Ukraine from Uyava (River Paw Press, 2023), Kalpna Singh-Chitnis... Continue reading at World Literature Today

[ World Literature Today | 2023-09-19 21:07:47 UTC ]
More news stories like this | All news stories tagged with: #anthology #human condition


Microsoft wants to stream PC Game Pass games, too

Xbox Game Pass’s streaming powers are remarkable, but so far they’ve been limited to titles that have been released on Xbox consoles. Game Pass includes a ton of PC games (and plenty that are available on both), but in order to play them, you have to download the files locally and play... Continue reading at PC World

[ PC World | 2023-09-18 14:49:58 UTC ]
More news stories like this | All news stories tagged with: #publishing giant #video games #game pass #natural extension #local title #remains true #executive team


ALA Seeks Member Input on 'Freedom to Read Statement' Revision

In the midst of a historic attack on the freedom to read, the American Library Association has announced a series of "listening sessions" which could lead the first revision of the landmark Freedom to Read statement since 2004. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-08 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #library association #listening sessions #read statement #landmark freedom


Nielsen won’t force Amazon’s data into ‘Thursday Night Football’ ad deals this year

Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age

[ Advertising Age | 2023-09-07 20:12:10 UTC ]
More news stories like this | All news stories tagged with: #nielsen


PRH: 9-Percent International Revenue Gains, January-June

Between January 1 and June 30, Penguin Random House saw its international revenues rise by 9 percent year over year, to €2.1 billion. The post PRH: 9-Percent International Revenue Gains, January-June appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-30 13:08:32 UTC ]
More news stories like this | All news stories tagged with: #penguin random house #post prh


Can Short Stories Boost Financial Literacy?

The Principal Foundation and the Center for Fiction are teaming up with French independent publisher Short Édition on a short story contest meant to entice readers to consider the almighty dollar through “the universal art form of storytelling.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-29 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #short stories #independent publisher #entice readers


Publisher Salon Grows Revenue After Cutting Resellers

Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes that's from being able to charge more for its inventory... Continue reading at AdWeek

[ AdWeek | 2023-08-16 11:53:00 UTC ]
More news stories like this | All news stories tagged with: #news publisher #vast majority


Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | All news stories tagged with: #digital media


Paramount sales beat forecasts thanks to streaming TV growth

Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age

[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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GPS Air seeks $1.8B in damages in defamation lawsuit vs. European publisher Elsevier

Charlotte-based air-purification company claims false results in study published in Elsevier-owned scientific journal. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2023-07-31 11:50:24 UTC ]
More news stories like this | All news stories tagged with: #european publisher #study published #defamation lawsuit


NASA+ is the space agency's very own streaming platform

NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget

[ Engadget | 2023-07-28 06:30:42 UTC ]
More news stories like this | All news stories tagged with: #libraries #beta version #search function #digital presence #fire tv #apple tv #media players #mobile browsers #mobile devices #android apps


Book Fairs Boost Scholastic Results in Fiscal 2023

In a week filled with bad book business news and a down year for the children's book market, Scholastic nonetheless delivered a generally upbeat financial report for its latest fiscal year—thanks in no small part to the company's booming book fair business. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #scholastic #book business #children's book #book fair #small part #book market


After Cutting Open-Market Programmatic, Bloomberg Media Sees Efficiency Gains, Revenue Losses

On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek

[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | All news stories tagged with: #privately owned #user experience


Streaming services are removing original TV and films. What this means for your favourite show – and our cultural heritage

As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation

[ The Conversation | 2023-07-10 20:08:39 UTC ]
More news stories like this | All news stories tagged with: #libraries #multiple services #cultural heritage #streaming services


Hinton Publishing Honors an Unsung Writer and Boosts New Creators

Seattle’s new indie publisher, Hinton Publishing, is a partnership between 'South Seattle Emerald' founder Marcus Harrison Green and Vertvolta Press publisher Vladimir Verano. Its mission is to amplify the voices of BIPOC, LGBTQ, disabled, and low-income authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-10 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #indie publisher