YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'
[ Engadget | 2023-12-01 14:00:31 UTC ]
News tagged with:
#open source
#current situation
#bottom line
#unique position
#digital publishers
Copyright experts had seen the case as a key test of the DMCA's "safe harbor" provision, which protects Internet service providers from liability for the infringing behavior of its users. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-19 00:00:00 UTC ]
More news stories like this |
Business Insider, one of the sites at the forefront of creating a native digital publishing model, happily announced the other day an additional investment of $12 million, bringing its total to about $30 million. Started by former securities ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#$30 million
#$12 million
#additional investment
#business insider
Sally Green and Charlie Higson have joined the line-up for the UK's first YA literature... Continue reading at The Bookseller
[ The Bookseller | 2014-03-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#ya literature
#charlie higson
#sally green
The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday
[ Digiday | 2014-03-12 00:00:00 UTC ]
More news stories like this |
Between real-time bidding, buying and selling programmatic advertising, publishers have plenty to learn when forging deals in the digital advertising space. Continue reading at Folio Magazine
[ Folio Magazine | 2014-03-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#sales team
New eMarketer research forecasts mobile ad spend to top £2bn this year, and for total digital media to reach £9bn by 2017UK mobile advertising spend is forecast to top £2bn and overtake newspaper ad revenue for the first time in 2014, according to new research.Total digital media advertising... Continue reading at The Guardian
[ The Guardian | 2014-03-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#market share
#steepest drop
#advertising spend
At the 2013 Campus Market Expo (CAMEX) in Kansas City, Mo., the National Association of College Stores (NACS) announced the launch of IndiCo, a new subsidiary that will assist its 1,450 independent stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#national association
#kansas city
Children's book illustrator Emma Levey talks BBC News through the process of bringing imagination to the printed page. Continue reading at BBC News
[ BBC News | 2014-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#printed page
Tribune Company has named Jack Griffin CEO of its publishing unit, the company said Thursday. His first day is April 14.The publishing unit, which consists of eight newspapers including the Los Angeles Times and Chicago Tribune, was formed last July when Tribune announced its intention to spin... Continue reading at Advertising Age
[ Advertising Age | 2014-03-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#newspapers including
#marketing arm
#entertainment company
News websites and online publishers saw advertising soar 18 per cent in Britain last year, fuelling hopes that digital growth has reached a long-awaited tipping point where it will offset print decline. Figures from the Association of Online Publi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-03-05 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital growth
#online publishers
#news websites
Much bandwidth has been consumed discussing the effects of Facebook's recent algorithm change to favor sites offering "high quality" content. It's been said to hurt viral sites like Upworthy -- a notion the site's founders have denied -- while rewarding other publishers including Mental... Continue reading at Advertising Age
[ Advertising Age | 2014-02-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#make money
#high quality
We talk to David Fernández Payatos, CEO of Nubico, the Spanish ebook subscription service that is looking to acquire 30% of Spain's e-reading market. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#e-reading market
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading at Digiday
[ Digiday | 2014-02-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#publishing partners
#post meredith
#mobile apps
As new high-end glossy Porter launches, the appetite for digital versions of titles does not seem to have mass appealMagazine publishers see Thursday's ABC figures as a step forward. For the first time they managed to convince the bureau to add the circulation figures for their digital editions... Continue reading at The Guardian
[ The Guardian | 2014-02-16 00:00:00 UTC ]
More news stories like this |
Angry Birds is getting ready to introduce in-game digital video ads in an expansion of its advertising products that the company will unveil soon, according to Michele Tobin, Rovio’s head of advertising. Tobin told Adweek today that the company’s games provide premium inventory for video... Continue reading at AdWeek
[ AdWeek | 2014-02-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#mobile video
#video ads
The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange with several top brands and publishers. Now comes another native ad exchange—albeit this... Continue reading at AdWeek
[ AdWeek | 2014-02-12 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#brand dollars
#started testing
#automated fashion
#tech platform
Quality video ad inventory is still scarce. That's why companies such as Conde Nast, Meredith, AOL, and Entrepreneur.com are eager to generate as many video views as they possible can, and why they buy traffic from platforms like Swagbucks to help.The post When Publishers Pay for Video Ad Views... Continue reading at Digiday
[ Digiday | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#buy traffic
#video views
#conde nast
#publishers pay
LinkedIn is looking more and more like a publisher these days. The professional networking site eschews the term, but its recent moves suggest otherwise, from its Influencers blog network to its acquisition of news reader Pulse and the introduction of native advertising. (LinkedIn calls them... Continue reading at AdWeek
[ AdWeek | 2014-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#technology company
#user engagement
#thought leadership
#make money
News Corp., the newspaper publisher that owns The Wall Street Journal and the New York Post, beat profit estimates and posted gains in real-estate services and book publishing, even as advertising... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2014-02-07 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
#york post
The New York Times Company said it added digital subscribers and slowed its declines in print and digital advertising revenue during the fourth quarter of 2013, a year of transition for the newspaper publisher. For all of 2013, revenue from digital ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#fourth quarter