Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'

[ Engadget | 2023-12-01 14:00:31 UTC ]
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Google experiments with its own contextual ads, as privacy legislation looms

Google is experimenting with contextual ads at "much lower costs" when it comes to marketing its own products—even as it leads the way as one of the most vocal proponents of the power of personal data for targeting ads online. Marvin Chow, Google’s VP of marketing, peeled back the curtain on... Continue reading at Advertising Age

[ Advertising Age | 2019-09-24 23:11:20 UTC ]
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‘It’s found money’: YouTube stars look for ways to expand to Facebook

Digital publisher Jellysmack is working with YouTube stars to use its tools to tailor their videos for Facebook and Snapchat. The post ‘It’s found money’: YouTube stars look for ways to expand to Facebook appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-09-24 04:01:07 UTC ]
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Agencies and Brands skip work, donate ad space for Global Climate Strike

Employees at ad agencies, tech companies and brands skipped work today to join the Global Climate Strike, a protest of government and corporate inaction on climate change. Today's strike, scheduled just ahead of the U.N. Climate Action Summit in New York, is the third event in a series of... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 22:10:02 UTC ]
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Facebook rolls out more ‘playful’ ad formats: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Now trending in ad tech: 4 things digital marketers should get smart about

At the end of 2018, Magna Global released its advertising forecast, which predicted that digital advertising will account for 50 percent of global ad spend in 2019. During my decade in the digital media space, part of which has been as the vice president of a digital media and ad tech marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-09-18 14:00:00 UTC ]
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Why viewability suffers in ad-heavy environments

Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday

[ Digiday | 2019-09-12 18:40:59 UTC ]
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Writing About Mental Illness from the Inside

Within the first week it was published, Bassey Ikpi’s essay collection I’m Telling the Truth, but I’m Lying, a collection of personal essays illuminating and encapsulating the experience of having mental illness, hit the New York Times bestseller list. What Ikpi depicts in I’m Telling the Truth... Continue reading at Electric Literature

[ Electric Literature | 2019-09-12 11:00:01 UTC ]
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A look inside the CIA that the agency isn’t ready for you to see

Amaryllis Fox shares details of her former job, but the CIA hasn’t approved her book yet. Continue reading at The Washington Post

[ The Washington Post | 2019-09-11 10:00:00 UTC ]
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DK signs seven-minute workouts from YouTube fitness guru Wyndham-Read

DK has acquired The Seven-Minute Body Plan by personal trainer and YouTube star Lucy Wyndham-Read. Continue reading at The Bookseller

[ The Bookseller | 2019-09-10 10:46:04 UTC ]
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How 'cookie matching' at Google caused an ad tech divide

Google's most vocal critics have caused a schism among the ad-tech community: One group led by Brave, a rival web browser, claims to have analyzed Google's ad exchange and found sneaky data-sharing with partners. Meanwhile, Google's defenders say rivals are being alarmist about a common industry... Continue reading at Advertising Age

[ Advertising Age | 2019-09-09 16:35:44 UTC ]
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A year after facing steep declines, NFL ad pricing is on the rebound

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Back in Black NFL ad pricing has rebounded after last year’s drop,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-06 09:00:00 UTC ]
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Conde Nast veteran Kim Kelleher tapped to lead AMC Networks ad sales

A month after longtime AMC Networks ad sales executive Scott Collins parted ways with the home of “The Walking Dead” and “Killing Eve,” the cable programmer has tapped a mainstay from the magazine world to oversee its linear TV and digital inventory. AMC this afternoon announced that it has... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 23:26:31 UTC ]
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S&S UK lands fashion insider's debut novel

Simon & Schuster UK will publish the debut novel of former fashion insider Sara-Ella Ozbek, pitched as “a filthier, more candid The Devil Wears Prada” and aimed at fans of “Fleabag”. Continue reading at The Bookseller

[ The Bookseller | 2019-09-02 21:57:13 UTC ]
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A Book Biz Insider's Letter to a (Future) Assistant

A seasoned editorial and agency assistant says a love of reading won’t get newcomers in the publishing door. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Jackie Robinson’s daughter wants to talk about race: ‘We still have hate’

Sharon Robinson, whose new memoir looks at her family’s activism, has some advice for kids — and parents. Continue reading at The Washington Post

[ The Washington Post | 2019-08-27 11:00:00 UTC ]
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Coronet lands insider's account on controversial Indian guru

Coronet will publish an insider’s account on the world’s most controversial Indian guru Bhagwan Shree Rajneesh, also known as Osho. Continue reading at The Bookseller

[ The Bookseller | 2019-08-22 19:59:46 UTC ]
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The social scientists who transformed how we think about race and gender

Anthropologist Franz Boas and his students challenged 20th-century prejudices, Charles King writes. Continue reading at The Washington Post

[ The Washington Post | 2019-08-16 12:46:17 UTC ]
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One Year In, Hearst Digital Media’s Revamped Global Ad Team Doubled Its Revenue

To make booking and running global campaigns easier for clients, magazine company Hearst has built up its centralized, global digital Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-14 14:50:56 UTC ]
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1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue

The magazine company has run over 200 global campaign over the last year from its centralized team of 26 people, based in London. The post 1 year in, Hearst Digital Media’s revamped global ad team doubled its revenue appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-14 04:01:54 UTC ]
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