YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'
[ Engadget | 2023-12-01 14:00:31 UTC ]
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The $19 million shelled out for the Unruly transaction represents a sharp haircut from the $90 million upfront cash price News Corp paid for the company a little over four years ago. The post The paltry price paid for Unruly rattles the consolidating ad tech market appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-07 05:00:57 UTC ]
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In her debut novel, Reid weaves together the story of a babysitter experiencing a quarter-life crisis and the tale of her privileged employer. Continue reading at The Washington Post
[ The Washington Post | 2020-01-07 00:07:56 UTC ]
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Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
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News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
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Anna Wiener’s memoir captures the dreams, delusions and general absurdity of Silicon Valley in indelible detail. Continue reading at The New York Times
[ The New York Times | 2020-01-03 10:00:08 UTC ]
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Indie publisher Knights Of is celebrating after its festive inclusive books ad campaign hit 100,000 views. Continue reading at The Bookseller
[ The Bookseller | 2019-12-16 03:23:22 UTC ]
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L.A. Times Book Club reads "Barking to the Choir" by Gregory Boyle. Here's 5 things to know. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-13 18:54:51 UTC ]
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David Walliams look set to achieve a third Christmas number one with The Beast of Buckingham Palace (HarperCollins) racking up three straight weeks of sales above 100,000 copies—yet Pinch of Nom sequel Everyday Light could potentially cause an upset. Continue reading at The Bookseller
[ The Bookseller | 2019-12-12 11:53:50 UTC ]
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Peter Bergen’s tale of the generals who served in Trump’s White House raises critical questions about civil-military relations. Continue reading at The Washington Post
[ The Washington Post | 2019-12-10 22:32:38 UTC ]
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As the Harry Potter play officially opens in San Francisco on Sunday, the production continues to sidestep a deeper discussion about casting. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-12-01 23:54:38 UTC ]
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Former undersecretary Richard Stengel’s account also illuminates the agency’s culture and customs. Continue reading at The Washington Post
[ The Washington Post | 2019-11-27 17:01:51 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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YouTube added television data from Nielsen to its Reach Planner, which it rolled out in April 2018 to aid brands planning their media campaigns on YouTube and other video platforms. Product manager for video ads Dacheng Zhao said in a blog post that advertisers can now see how different... Continue reading at AdWeek
[ AdWeek | 2019-11-20 18:20:54 UTC ]
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John Lewis' Christmas advert has come under fire as author and former bookseller Jen Campbell highlighted the similarities between the advert and her children’s book Franklin’s Flying Bookshop (Thames & Hudson). Continue reading at The Bookseller
[ The Bookseller | 2019-11-18 10:24:18 UTC ]
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A WARNING By Anonymous. Twelve. 259 pp. $30 There is a good reason the anonymous Trump administration official who published an opinion essay in the New Y... Continue reading at The Washington Post
[ The Washington Post | 2019-11-13 20:45:27 UTC ]
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Nestl?, the consumer-packaged-goods parent of such brands as Gerber, Poland Spring and Haagen-Dazs, recently unveiled its Global Digital Media Center of Competencies (DCoC), which brings together all of its agencies to deliver greater transparency in its media investments. It makes sense,... Continue reading at AdWeek
[ AdWeek | 2019-11-13 11:00:00 UTC ]
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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of... Continue reading at AdWeek
[ AdWeek | 2019-11-11 16:49:21 UTC ]
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Two books chronicle that fight and offer conservative critiques of the confirmation process. Continue reading at The Washington Post
[ The Washington Post | 2019-11-08 13:00:00 UTC ]
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A Warning, by an anonymous senior official who wrote about ‘the Resistance’ last year, has been warned that publication could breach confidentiality rulesThe US Department of Justice (DoJ) has warned the senior Trump administration official who is about to publish an exposé of the current... Continue reading at The Guardian
[ The Guardian | 2019-11-05 13:15:37 UTC ]
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August 29th. French cultural magazine Les Inrockuptibles is throwing its traditional end of summer party, also known as “le cocktail de rentrée littéraire.” On the intimate patio of the Musée Bourdelle, on the Left Bank, the big shots of France’s literary world exchange anecdotes about their... Continue reading at Literrary Hub
[ Literrary Hub | 2019-11-04 09:49:09 UTC ]
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