Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience, better cough up a couple bucks for a Premium subscription. Although this is an aggressive move that seemingly left ad blocking companies scrambling to respond, it didn’t come out the blue — YouTube had been testing something similar for months. And even before this most recent clampdown, the Google-owned video service has been engaged in an ongoing conflict — a game of cat-and-mouse, an arms race, pick your metaphor — with ad-blocking software: YouTube rolls out new ways to serve ads to viewers with ad blockers, then ad blockers develop new strategies to circumvent those ad-serving measures. As noted in a blog post by the ad- and tracker-blocking company Ghostery, YouTube employs a wide variety of techniques to circumvent ad blockers, such as embedding an ad in the video itself (so the ad blocker can’t distinguish between the two), or serving ads from the same domain as the video, fooling filters that have been set up to block ads served from third-party domains. It’s not that YouTube is alone in these efforts; many digital publishers make similar attempts to stymie ad blockers. To some extent, YouTube’s moves just get more attention because the service is so popular. As AdGuard... Continue reading at 'Engadget'

[ Engadget | 2023-12-01 14:00:31 UTC ]
News tagged with: #open source #current situation #bottom line #unique position #digital publishers

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Woody Allen: 'I would welcome Dylan Farrow back with open arms'

Director says in new memoir that not raising his adopted daughter after abuse allegations – which he denies – was ‘one of the saddest things’ of his lifeWoody Allen has written that he “would welcome Dylan [Farrow] with open arms if she’d ever want to reach out”, in his recently published memoir... Continue reading at The Guardian

[ The Guardian | 2020-03-24 17:17:03 UTC ]
More news stories like this | All news stories tagged with: #memoir #extracts published #abuse allegations #adopted daughter #open arms #woody allen #dylan farrow


Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
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A Look Inside the 21st-Century Comics Shop

Comics retailers are embracing new titles, welcoming new readers, and shifting to a curatorial approach to stocking. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
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Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | All news stories tagged with: #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery


5 Tips for Adding Humor to a Self-Help Book

Self-help books should be helpful, but bestsellers tend to offer humor too. Here are five tips for adding humor to a self-help book. The post 5 Tips for Adding Humor to a Self-Help Book by Amy Fish appeared first on Writer's Digest. Continue reading at Writer's Digest

[ Writer's Digest | 2020-03-17 17:22:33 UTC ]
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Hodder to publish memoir by YouTuber Calum McSwiggan

Hodder has acquired a celebrity memoir, Eat, Gay, Love, by the YouTube star and radio presenter Calum McSwiggan.  Continue reading at The Bookseller

[ The Bookseller | 2020-03-17 11:41:15 UTC ]
More news stories like this | All news stories tagged with: #memoir #hodder #youtube star #celebrity memoir #publish memoir


YouTube’s Brandcast NewFront Will Shift to Digital-Only Due to Coronavirus Concerns

YouTube's Brandcast, an annual presentation for advertisers that is part of the Interactive Advertising Bureau's NewFronts in New York, will stream over YouTube instead of the traditional in-person event this year, the company said today. The news comes amid growing coronavirus concerns, which... Continue reading at AdWeek

[ AdWeek | 2020-03-11 16:37:06 UTC ]
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‘RuPaul’s Drag Race’ is just one gem in drag history’s crown. ‘Legendary Children’ looks at the performers and activists who paved the way.

Tom Fitzgerald and Lorenzo Marquez’s turn in a 250-plus page love letter to queer identity that uses Ru’s successful show as their entry point. Continue reading at The Washington Post

[ The Washington Post | 2020-03-03 20:23:41 UTC ]
More news stories like this | All news stories tagged with: #entry point #queer identity #legendary children #drag race


Christian Publishers Find Added Value in Book Awards

Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
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Caroline Flack biography to be published by Ad Lib

A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller

[ The Bookseller | 2020-02-16 13:10:53 UTC ]
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Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
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Shock horrors! How Inside No 9 makes the mundane unmissable

Now on its fifth series, the magic of Reece Shearsmith and Steve Pemberton’s comedy anthology remains its ability to turn even the most banal of scenarios into disturbingly thrilling TVThe fifth series of Inside No 9 opens with an episode set entirely in a referees’ changing room. Four... Continue reading at The Guardian

[ The Guardian | 2020-02-03 13:56:16 UTC ]
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Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions

When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | All news stories tagged with: #digital media #find alternatives #third-party cookie #ad targeting


See the weird, wonderful ads that made Americans love computers

‘Do You Compute?’ investigates how technology went from being written off as science fiction to something we engage with every day. In the years following the end of World War II, computers were just starting to make their way into the public consciousness. The intimidatingly technical devices... Continue reading at Fast Company

[ Fast Company | 2020-01-27 09:00:47 UTC ]
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‘Losers,’ ‘dopes’ and ‘scum’: Inside Trump’s war with his own advisers

The Post’s Philip Rucker and Carol Leonnig on how Trump got rid of critics and created his own ideology. Continue reading at The Washington Post

[ The Washington Post | 2020-01-16 22:02:19 UTC ]
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Fans are creating a Harry Potter role-playing game inside 'Minecraft'

There have been some ambitious Minecraft projects before, but this one may win for sheer sophistication. The modding team Floo Network is creating Minecraft School of Witchcraft and Wizardry, a Harry Potter-themed role-playing experience inside a Mi... Continue reading at Engadget

[ Engadget | 2020-01-13 18:43:00 UTC ]
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Publishing insiders predict 'monster' global book deal for Meghan Markle and Prince Harry

Prince Harry and Meghan Markle could become the next generation's Obamas with book deals worth "an eye-watering amount of money" now they are stepping back as "senior" royals, publishing insiders have said. Continue reading at The Bookseller

[ The Bookseller | 2020-01-10 10:36:03 UTC ]
More news stories like this | All news stories tagged with: #book deal #publishing insiders #stepping back #prince harry #meghan markle


Tremor International to Buy Video Ad Platform Unruly from News Corp

Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
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RITA romance awards cancelled after race row sparks author boycott

The Romance Writers of America has cancelled its annual RITA awards ceremony after hundreds of authors staged a boycott over an ongoing race row. Continue reading at The Bookseller

[ The Bookseller | 2020-01-07 22:15:04 UTC ]
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Kiley Reid’s Sharp First Novel About Race, Careers, and Parenthood

Such a Fun Age is Franzenesque in its interest in how we live now—but in a quieter register. Continue reading at Slate

[ Slate | 2020-01-07 12:30:00 UTC ]
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