Inside Google's World Cup Newsroom

Google is turning its search trends into Twitter-friendly viral content, just in time for the World Cup.Inside a San Francisco office building, Google is trying its latest experiment: original sports journalism. When the 2014 World Cup began, Google unveiled a World Cup Trends Newsroom to turn search data surrounding soccer games into infographics. For the duration of the World Cup, a team of data scientists, designers, editors, and translators will publish shareable original content in multiple languages to the microsite. The project is a bold attempt to turn Google's search results into shareable material--and inject Google-branded content into the Facebook and Twitter ecosystems.Read Full Story Continue reading at 'Fast Company'

[ Fast Company | 2014-06-17 00:00:00 UTC ]
News tagged with: #world cup #data scientists #multiple languages #search results

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