Inside Fatherly’s very grown-up viral video strategy

Plenty of publishers are fretting about the time, posts and resources they are pouring into Facebook, especially Facebook video. But Fatherly, a millennial dad-focused website that's piled up more than 300 million video views this year, has had great success using its viral hits to convert visitors into email subscribers, and even win on SEO topics once dominated by entrenched competitors. The post Inside Fatherly’s very grown-up viral video strategy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-08-16 00:00:00 UTC ]
News tagged with: #facebook video #great success #viral hits

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Book Review: ‘Father and Son,’ by Jonathan Raban

Jonathan Raban’s “Father and Son” is a memoir of illness and recovery paired with a parental history. Continue reading at The New York Times

[ The New York Times | 2023-09-18 09:01:46 UTC ]
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Inside the women-led printmaking collective that influenced generations of designers

In the 1950s, a group of women known as the Folly Cove Designers made prints that still capture the imagination today. A simple Yankee swap in 1938 between neighbors in the quaint neighborhood of Folly Cove, in Gloucester, Massachusetts—design lessons in exchange for music instruction—became... Continue reading at Fast Company

[ Fast Company | 2023-08-29 04:00:00 UTC ]
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‘Get out of my house!’: Kansas paper co-owner confronted police during raid, video shows

Joan Meyer, who died a day after raid, shouted at six officers who searched her home in incident that has drawn national scrutinyNewly released video shows the 98-year-old mother of a Kansas newspaper publisher confronting police officers as they searched her home in a raid that has drawn... Continue reading at The Guardian

[ The Guardian | 2023-08-22 23:04:32 UTC ]
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Study Up on Campus Novels: A Back-to-School-Inspired Reading List for Grown-Ups

These campus novels for adults raise questions around race, class, or gender or are simply set in or around campuses, including Real Life by Brandon Taylor. Continue reading at Book Riot

[ Book Riot | 2023-08-21 10:33:00 UTC ]
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The Devil Inside Her

A newly published book by the novelist Susan Taubes further reveals her struggle to make herself whole. Continue reading at The Atlantic

[ The Atlantic | 2023-08-11 11:00:00 UTC ]
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9 of the Best Video Game and Audiobook Pairings

These video game and audiobook pairings complement each other for the ideal playing and listening experience. Continue reading at Book Riot

[ Book Riot | 2023-08-10 10:34:00 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Secrets Live Inside My Son’s Ears

The Oracle by Joanna Pearson You name it, Lola’s found it in someone’s ear. A green Skittle, a watch battery, the tarnished back of a gold earring, a bunched-up bit of mint floss, a Lego head. Insects—yes, of course. Roaches of various sizes, a wasp, a small beetle. Hardened ear wax (cerumen,... Continue reading at Electric Literature

[ Electric Literature | 2023-07-31 11:05:00 UTC ]
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Publishers Turn to Livestreaming to Once Again Tap Video Budgets

As linear television viewership continues to decline, advertisers' appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently... Continue reading at AdWeek

[ AdWeek | 2023-07-12 00:00:00 UTC ]
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‘It’s like all my dreams coming true’: inside the BBC’s electrifying new musical drama

From working with grime legends to tackling racism, author Candice Carty-Williams’s new show Champion is landmark TV. Its team talk Shola Ama, pengness – and the greatest group chat everIt’s just after noon in Birmingham and, in the hidden depths of a city centre nightclub, a singer is about to... Continue reading at The Guardian

[ The Guardian | 2023-06-23 12:00:37 UTC ]
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Video: Watch Elliot Page discuss 'Pageboy' at the L.A. Times Book Club

Actor Elliot Page joined the Los Angeles Times Book Club to discuss his new memoir, 'Pageboy,' in Hollywood. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-15 17:06:58 UTC ]
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Help dad get through his reading list this Father’s Day

If you’re tired of hearing your dad talk about how he can never find time to get through his reading list, it’s time to nip that in the bud. This Father’s Day, give up a subscription to Headway Premium, the top-rated learning app that makes it easier than ever to learn something new every... Continue reading at PC World

[ PC World | 2023-06-12 08:00:00 UTC ]
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Tensions Flare Inside The Messenger, a Fledgling News Site

The company’s high-volume approach to digital publishing has led to duplicated stories and alienated some of its journalists. At least one editor has already resigned. Continue reading at The New York Times

[ The New York Times | 2023-05-21 00:15:06 UTC ]
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Lululemon’s brilliant dupe strategy should be duplicated by every brand

Lululemon fans craved products from the beloved $50 billion athletic apparel company but have been settling for cheap alternatives. Then the company decided to deliver a big surprise. “Hey guys, here are this month’s best-selling Amazon Lulu lookalikes, and I used to work at Lulu, so I promise... Continue reading at Fast Company

[ Fast Company | 2023-05-14 04:00:00 UTC ]
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BISG Members Challenged to Rethink Publishing Supply Chain Strategies

The annual meeting, held on April 28 at the Harvard Club of New York, included a daylong program with panel discussions and presentations that highlighted accomplishments and key challenges facing BISG's members. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-08 04:00:00 UTC ]
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NewFronts Day 3—Twitter shows up after all and inside TikTok’s invite-only event

Welcome to Ad Age’s NewFronts 2023 newsletter. We’ve been sharing a daily roundup of events, interviews and sessions from Interactive Advertising Bureau's dog-and-pony show throughout the week. You can find all of Ad Age's NewFronts coverage here. Twitter went from NoFronts to NewFronts—kind... Continue reading at Advertising Age

[ Advertising Age | 2023-05-04 14:42:00 UTC ]
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Condé Nast Unveils Expanded Digital Video Slate During NewFronts

The digital media company Cond? Nast unveiled a slate of new video offerings, ad products and experiential franchises at its NewFronts presentation this morning in The Spiral at Hudson Yards, furthering its embrace of business lines that extend beyond its core editorial product. Speaking to a... Continue reading at AdWeek

[ AdWeek | 2023-05-04 14:15:00 UTC ]
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B.J. Best, Andrew Ervin, and Brittney Morris on Video Games, Storytelling, and the Importance of Play

Writers B.J. Best, Andrew Ervin, and Brittney Morris join co-hosts V.V. Ganeshananthan and Whitney Terrell live from the Unbound Book Festival in Columbia, Missouri to discuss the narrative realms of video games and the evolving space they inhabit. The group reminisces about their first... Continue reading at Literrary Hub

[ Literrary Hub | 2023-05-04 08:53:59 UTC ]
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Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
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Google’s cookie replacement—inside a publisher’s test of the new ID

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[ Advertising Age | 2023-04-26 09:00:00 UTC ]
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