Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-01 00:00:00 UTC ]
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Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent

A first look at the new report on Europe's book publishing markets highlights the range of impact felt in the first year of the pandemic. The post Federation of European Publishers’ New COVID-19 Impact Report: Europe Closes 2020 Down 2 to 5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-26 15:57:21 UTC ]
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A Gallimard Editor Opens a New Publishing House in Marseille

Planning to publish up to 20 books per year, Marie-Pierre Gracedieu leaves Paris to establish a new press called Le Bruit du Monde. The post A Gallimard Editor Opens a New Publishing House in Marseille appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-03-24 06:26:45 UTC ]
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‘We don’t have visibility’: Google’s ad targeting limits expose publishers with reliance on open programmatic market and first-party data weakness

Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday

[ Digiday | 2021-03-08 05:01:00 UTC ]
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AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020

Overall in 2020, the AIE and ALI with Nielsen have reported, Italians purchased 104.5 million book in 2020. The post AIE: Italy’s Trade Book Publishing Sales Grow 2.4 Percent in 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-01-29 21:50:15 UTC ]
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‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind

Digital publishers have invested in providing employees with more virtual wellness services and career development programs in order to ease staffer stress levels. The post ‘Not just the Zoom happy hour’: Why publishers are adding benefits to lift employee peace of mind appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-01-22 05:01:00 UTC ]
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Penguin to buy Simon & Schuster, create publishing giant

German media giant Bertelsmann says that its Penguin Random House division is buying rival Simon & Schuster Continue reading at ABC News

[ ABC News | 2020-11-25 20:24:15 UTC ]
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Grand Central Publishing Creates Nonfiction Imprint

Hachette Book Group’s Grand Central Publishing division has formed GCP Balance and hired Callisto Media’s Nana K. Twumasi to head it. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Michelle Obama's editor for bestselling 'Becoming' launches publishing firm

Molly Stern announced Thursday that she is starting Zando, an independent publishing company that will team up with influencers and brands to promote books. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-10-22 20:09:23 UTC ]
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The editor of Michelle Obama’s Becoming is starting a new publishing company.

It’s always good news when people want to invest in books, so we’re happy to hear that Molly Stern, the former SVP & Publisher of Penguin Random House’s Crown imprint, is starting a new publishing company in partnership with the independent studio SISTER. (Stern was Michelle Obama’s editor,... Continue reading at Literrary Hub

[ Literrary Hub | 2020-10-22 12:01:51 UTC ]
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Michelle Obama’s ‘Becoming’ Editor Starts Her Own Publishing Firm

Molly Stern, the former publisher of Crown, is starting Zando, an independent publishing company with an unusual marketing strategy. Continue reading at The New York Times

[ The New York Times | 2020-10-22 09:00:18 UTC ]
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Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent

The Italian Publishers Association joins us today at Frankfurter Buchmesse Special Edition talking about its 'New Books From Italy' program. The post Publishing Perspectives Talks: Italian Book Market Narrows Losses to 7 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-10-15 15:25:47 UTC ]
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Amazon Publishing launches first UK ad campaign for celeb author

Amazon Publishing is launching its first ever ad campaign for a celebrity in the UK, rolling out digital signage across 100 London bus stops for essay collection Nothing Like I Imagined by US actress Mindy Kaling. Continue reading at The Bookseller

[ The Bookseller | 2020-10-13 00:14:33 UTC ]
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HarperCollins’ Ecco and Cynthia D’Aprix Sweeney Create a Publishing Diversity Fellowship

Led by author Cynthia D'Aprix Sweeney, the publishing imprint sets up a five-year program with the Columbia Publishing Course. The post HarperCollins’ Ecco and Cynthia D’Aprix Sweeney Create a Publishing Diversity Fellowship appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-08-19 13:46:28 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

[caption id="attachment_182909" align="alignright" width="150"] Dan Peres[/caption] Dan Peres is taking over Ad Age as its next editor-in-chief, succeeding Brian Braiker, who left in April after three years atop the masthead. Peres is best known as the former editor-in-chief of Details, a role... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move

National Law Journal EIC departs for Bloomberg, an EIC returns to Gizmodo, TechCrunch COO moves on and more. The post Dan Peres Is the New Editor-in-Chief of Ad Age | People on the Move appeared first on Eddie & Ozzie Awards. Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-22 20:16:42 UTC ]
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Is the Facebook Ad Boycott an Opportunity for Publishers?

In less than one week, a campaign by a coalition of civil rights groups aimed at encouraging businesses to pause advertising on Facebook's platforms has already achieved some tangible results. Last Thursday, the digital ad agency 360i, a Dentsu Group subsidiary whose clients include Burberry,... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-23 18:20:35 UTC ]
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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at Folio Magazine

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss

The Russian market's book publishing sector has been designated by the state as eligible for special financial support during the pandemic. The post Coronavirus Impact in Russia: Publisher Cites Up to 75-Percent Profit Loss appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-06-11 16:37:40 UTC ]
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Why Do Publishers Only Get Half of Online Ad Spend?

A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek

[ AdWeek | 2020-05-06 20:21:44 UTC ]
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