Infographic: 50 percent of publishers recruit editors to create native ads

We asked publishing pros at yesterday's Digiday Publishing Summit for their scout's-honor stance on how they're pitching native, who's buying, and more. Here's what they said in 5 charts. Sponsor content by Nativo. The post Infographic: 50 percent of publishers recruit editors to create native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-04-01 00:00:00 UTC ]
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Other Publishing stories related to: 'Infographic: 50 percent of publishers recruit editors to create native ads'

Publishers Confront Digital at Conference: 'Magazines Are the Original Native Ads'

Joe Ripp, the newly installed CEO at Time Inc., has spent the first eight weeks on the job firing up his troops for the company's spinoff from Time Warner next year. On Wednesday, he seemed intent on rallying the magazine industry as a whole."We're not really competing with each other," Mr. Ripp... Continue reading at Advertising Age

[ Advertising Age | 2013-10-24 00:00:00 UTC ]
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How Publishers Measure Native Ads

Publishers still aren't sure how to measure the effectiveness of native ads. Some say pageviews are the answer. Others say the proof is in engagement. At the Digiday Publishing Summit this week, we asked several publishers how they quantify the success of native ads at their publications. Here’s... Continue reading at Digiday

[ Digiday | 2013-10-23 00:00:00 UTC ]
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If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
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Hearst Is the Latest Publisher to Jump On Native Ad Trend

Hearst Magazines is the latest publisher to join the native ad gold rush, with new products that will let advertisers run their messages into editorial real estate and, if desired, incorporate edit-produced content. The five new units, now being ro ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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The Number of Gatefold Ads Grows 50 Percent In 1Q 2011

“High-impact” ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine

[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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US Poet Laureate Ada Limon is publishing a new anthology of 50 poems by 50 poets.

Lit Hub is pleased to announce a new books, published in cooperation with the Library of Congress and edited by the twenty-fourth Poet Laureate of the United States, a collection of poems reflecting on “our relationship to the natural world by fifty of our most celebrated contemporary writers.”... Continue reading at Literrary Hub

[ Literrary Hub | 2023-09-06 14:00:57 UTC ]
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Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
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Announcing a New Publishing Project and a Call for Co-Editors: Best Translations: An Annual Anthology, by The Editors of WLT

News and Events Photo by Wendy Call / www.wendycall.com Deadline for Applications: Thursday, January 7, 2021 Call for Applications: Two series co-editors, one with expertise in Asian literatures and one with expertise in Middle Eastern and/or... Continue reading at World Literature Today

[ World Literature Today | 2020-12-09 14:16:34 UTC ]
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Area man attempts to sell self-published book to 50 bookstores in 50 days, learns lesson along the way.

As reported in The Republic, Columbus, Ohio’s Mason Engel had already tried to get his self-published reboot of Orwell’s dystopian classic, 1984, into the hands of New York literary agents—like, right into their actual hands. After reaching number one in Amazon’s dystopian fiction category,... Continue reading at Literrary Hub

[ Literrary Hub | 2019-09-25 15:11:55 UTC ]
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Top UK publishers say they’ll move to reduce ads bought through open ad exchanges

Digital media-buying habits are continuously in flux. The post Top UK publishers say they’ll move to reduce ads bought through open ad exchanges appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Publishers stop Facebook ad spending over policy that treats publishers as political advertisers

The Financial Times and New York Media suspended their paid media on Facebook over concerns about how news publishers are treated under its new ad policy. The post Publishers stop Facebook ad spending over policy that treats publishers as political advertisers appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-25 00:00:00 UTC ]
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Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
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Study: Programmatic Strategies Adopted by 85 Percent of Advertisers and 72 Percent of Publishers

 Programmatic buying is exploding according to a recent IAB and Winterberry Group study. However, the study also shows that some hurdles are slowing adoption rates. Continue reading at Folio Magazine

[ Folio Magazine | 2013-11-05 00:00:00 UTC ]
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Influential 'Publishers Weekly' Editor Sybil Steinberg Dies at 90

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[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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U.K. Publishing Spotlight: DK Celebrates 50 Years

The British illustrated reference publisher continues to reinvent itself a half-century on—and has used the milestone of the anniversary as catalyst for examining new opportunities. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Encyclopedia Britannica once published a catalogue of humanity’s ‘102 Great Ideas’ – and it created more questions than answers

Mid-century encyclopaedias claimed the power to decide what counted as knowledge and what didn’t – much as online publishing platforms and social media companies do today. Continue reading at The Conversation

[ The Conversation | 2024-01-09 17:02:30 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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An Open Letter in Support of Adania Shibli From More Than 350 Writers, Editors, and Publishers

This letter was originally published by ArabLit. The shocking and tragic events that began on October 7th and are ongoing today have had repercussions all over the globe, including within the publishing world. Award-winning Palestinian author Adania Shibli, who was a finalist for the 2020... Continue reading at Literrary Hub

[ Literrary Hub | 2023-10-17 09:05:58 UTC ]
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