Independent website could net Lebedevs millions in standalone sale

Digital division housed in separate company from loss-making print business which owners have been looking to sellThe Lebedevs, owners of the Independent titles, are keeping the papers' website in a separate company in a move that could allow a lucrative future sale of digital assets potentially worth millions.Andreas Whittam Smith – the recently appointed chairman of Independent Print Limited, the publishing company behind the Independent, Independent on Sunday and 20p stablemate i – has been given the task of quietly sounding out potential buyers for the loss-making titles by proprietors Alexander and Evgeny Lebedev.However, arguably the newspapers' most valuable assets – digital properties including independent.co.uk, with 28 million monthly users – are housed in a separate company, Independent Digital News and Media Limited (IDNML).IDNML has just two directors, Evgeny Lebedev, who holds a 57% stake, and Justin Byam Shaw, who controls 38%.Former London Evening Standard editor Geordie Greig – now editing the Mail on Sunday – brought in Byam Shaw, whom he referred to as a "serial entrepreneur", to help negotiate the sale of the majority stake in the Standard from owner Associated Newspapers on behalf of the Lebedevs.The ring fencing of what is understood to be profitable online assets creates more options for the Lebedevs, as any potential buyer of the Independent newspapers would have to enter a separate negotiation to secure the digital assets.This ownership structure... Continue reading at 'The Guardian'

[ The Guardian | 2014-01-22 00:00:00 UTC ]
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