In the shadow of Facebook, Twitter loses traction with publishers

Social publishing is becoming a zero-sum game. As media companies clamor for readers on Facebook, Instagram and Snapchat, Twitter is losing the attention battle. Publishers are waking up to the fact that Twitter doesn't have the audience scale, visual storytelling tools and ad products that the others do. For new media companies in particular, Twitter is a side job, said Paul Berry, CEO of RebelMouse. "It used to be one person on Facebook, one person on Twitter, and now it’s three people on Facebook and half a person on Twitter." The post In the shadow of Facebook, Twitter loses traction with publishers appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-12-08 00:00:00 UTC ]
News tagged with: #publishers appeared #social publishing #audience scale #ad products #media companies

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Global Publishing Leaders 2014: Cambridge University Press

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Houghton Mifflin Harcourt

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: La Martinière

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Planeta

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: China Education

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Gallimard

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: RCS Libri

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Hachette Livre

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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Global Publishing Leaders 2014: Abril Educação S/A

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Global Publishing Leaders 2014: Wiley

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[ Publishers Weekly | 2014-06-27 00:00:00 UTC ]
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AST/Eskmo Owner Snaps Up Russian Education Publisher Drofa

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[ Publishing Perspectives | 2014-06-26 00:00:00 UTC ]
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GE Becomes Legitimate Online News Publisher

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[ Editor & Publisher | 2014-06-26 00:00:00 UTC ]
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Oculus VR says ZeniMax suit aims to cash in on Facebook acquisition

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[ PC World | 2014-06-26 00:00:00 UTC ]
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Self-Publishing as a Means to My Own Literary Revolution

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[ Publishing Perspectives | 2014-06-26 00:00:00 UTC ]
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GE’s becomes legitimate online news publisher

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[ Digiday | 2014-06-26 00:00:00 UTC ]
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BBC's James Harding to newspaper publishers: let's work together

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[ The Guardian | 2014-06-25 00:00:00 UTC ]
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[ Publishers Weekly | 2014-06-25 00:00:00 UTC ]
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[ Publishing Perspectives | 2014-06-25 00:00:00 UTC ]
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[ Digiday | 2014-06-24 00:00:00 UTC ]
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