In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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News publisher Lee faces renewed pressure from hedge funds

Newspaper publisher Lee Enterprises is facing renewed pressure from a hedge fund to speed up its transition to digital publishing and consider adding new digital-savvy leaders to its board Continue reading at ABC News

[ ABC News | 2022-04-14 21:27:45 UTC ]
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Shannon Bream's Bible stories are turning Fox News Books into a publishing force

The HarperCollins imprint has four straight bestsellers, thanks in large part to the cable news channel's promotional pop. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-04-13 15:00:58 UTC ]
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“I Trust Nothing But Music.” Valzhyna Mort on the Patient Listening of Writing Poetry

My first encounter with Valzhyna Mort’s work was Collected Body, her second book of poems released in America, which I picked off a shelf in a bookstore in Upstate New York. As its title suggests, the collection explores the body as a conflicted site of desire and repulsion, mythology and... Continue reading at Literrary Hub

[ Literrary Hub | 2022-04-13 08:51:54 UTC ]
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There is ‘no one News Corp view’ on election, head of company’s Australian arm tells staff

News Corp Australasia executive chairman issues all-staff memo, with scrutiny on election coverage likely to increaseGet our free news app; get our morning email briefingFollow our Australia news live blog for the latest updatesRupert Murdoch’s Australian lieutenant has told News Corp... Continue reading at The Guardian

[ The Guardian | 2022-04-13 07:57:04 UTC ]
More news stories like this | All news stories tagged with: #news corp #guardian australia #top stories #michael miller #executive chairman


No Actions Offered to Librarians to Help With Book Bans From National Org: Book Censorship News, April 8, 2022

This week's book censorship news includes a look at what the American Library Association is -- and is not -- doing right now. Continue reading at Book Riot

[ Book Riot | 2022-04-08 10:41:00 UTC ]
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London Book Fair: Finland’s Market Continues to Swing to Subscriptions

In 2021, Finland's consumer base bought two digital books for every single print book sold, the Finnish Book Exchange, FILI, reports. The post London Book Fair: Finland’s Market Continues to Swing to Subscriptions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-05 06:06:58 UTC ]
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London Book Fair: IPA Focuses on Sustainability

The International Publishers Association's programming for London Book Fair centers on the SDG Publishers Compact. The post London Book Fair: IPA Focuses on Sustainability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-04-04 11:47:04 UTC ]
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A peek into Pfizer’s hyper pursuit of a vaccine

In "Moonshot," Pfizer’s chief executive Albert Bourla presents his account of a remarkable scientific advance achieved under extraordinary pressure. Continue reading at The Washington Post

[ The Washington Post | 2022-03-25 12:19:09 UTC ]
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Perfume As a Sensuous Act of Resistance

In Sensorium by Tanaïs is, at once, a sensuous and gut-wrenching experience in expansive memoir that bleeds across genre and time. Using perfume as a framework, Tanaïs builds the work slowly, moving from the base to the heart to the head notes, recounting alienation and life on the margins as a... Continue reading at Electric Literature

[ Electric Literature | 2022-03-25 11:00:00 UTC ]
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Oz editor-in-chief rages against the ‘tearing down’ of News Corp journalism | Weekly Beast

Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian

[ The Guardian | 2022-03-25 03:05:12 UTC ]
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BuzzFeed News’ top editors resign as layoffs loom

The digital publisher finds there’s no avoiding the industry’s punishing economics To view the full story, click the title link. Continue reading at Crains New York

[ Crains New York | 2022-03-22 15:51:02 UTC ]
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In ‘Fencing with the King,’ a search for family truths puts a woman at odds with her powerful uncle

Diana Abu-Jaber's writing is propulsive — but silkily so, wending on limber paragraphs that allow her to move with ease across a wide-ranging story about conflicted identities. Continue reading at The Washington Post

[ The Washington Post | 2022-03-15 13:25:02 UTC ]
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Is Adaptation a Feminine Act? On the Women Writers Who Worked on Alfred Hitchcock Presents

As women writers adapted to a changing post-WWII job market, so too did they adapt in their work, translating their skills into writing suspense for television and turning short stories into screenplays. In her essay on adaptation and “gendered discourses,” Shelley Cobb writes that “feminist... Continue reading at Literrary Hub

[ Literrary Hub | 2022-02-28 09:50:01 UTC ]
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Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market

Interview:  A new event—the in-person Paris Book Market—leads BIEF's spring calendar in French publishing-rights activities. The post Rights Edition: Nicolas Roche on BIEF’s New ‘Books From France’ and Paris Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-02-25 17:34:51 UTC ]
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News UK explores cashing in on crypto boom with NFTs

Sun publisher examining whether classic front pages and exclusive photos can have lucrative second lifeRupert Murdoch’s publishing arm is considering making a move into the frothy market of non-fungible tokens, or NFTs, by turning the Times and the Sun’s extensive archive of photos, cartoons and... Continue reading at The Guardian

[ The Guardian | 2022-02-16 15:06:14 UTC ]
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Ingram Forms Consumer Marketing Unit

The Ingram Content Group has created a new unit that will oversee a suite of consumer marketing services centered around its Reader Reach platform. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-15 05:00:00 UTC ]
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Journalist Explores the ‘Loving Act’ of Elder Care

Longtime journalist Dave Iverson says Americans must be more prepared when it comes to care for their elderly loved ones as he reflects on 10 years spent caring for his mother in ‘Winter Stars’ (Light Messages, March 22). Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-02-08 05:00:00 UTC ]
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Hack of News Corp Emails Is Believed to Be Linked to China

The news publishing company said it thought the breach affected a “limited number” of accounts. Continue reading at The New York Times

[ The New York Times | 2022-02-05 00:27:33 UTC ]
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News Corp cyber-attack: firm says it believes hack linked to China

Hacking of emails at Murdoch company raises fears for safety of journalists’ confidential sourcesJournalists working for Rupert Murdoch’s News Corp have had their email accounts hacked in what the company believes was an espionage operation linked to China, raising fears for the safety of... Continue reading at The Guardian

[ The Guardian | 2022-02-04 14:17:42 UTC ]
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