In pursuit of truth: why marketers must act now to sustain trusted news

When did the term “fake news” begin to permeate everyday conversation? In an informal poll of friends and colleagues, almost everyone said, “sometime in 2016.” And when asked, “how do you distinguish between real and fake news?” the entire group answered the same way: they check reliable news brands for verification. And herein lies a serious problem. There is an environmental crisis in the professional news media business. So-called “reliable” news sources are slowly becoming extinct. In the past decade, U.S. newsroom employment declined 25 percent overall (Pew Research), and among newspapers, that decline has been a devastating 47 percent. Since 2004, more than 1,800 local newspapers have shuttered (Univ. Of North Carolina), and legacy giants like Tribune, Time Inc. and Gannett have all faced radical reorganization or consolidation. The commercial funding model for reliable, professional news is eroding. Facts are becoming an endangered species. Trusted news environments are shrinking as quickly as polar ice. Truth doesn't come for free Real news is expensive. Fact-checking and integrity comes with a price tag. Whereas innuendo, rumor and even deliberately misleading content costs far less to disseminate. The business model for real news requires a lot more support than the one for fake news. I believe that two media industry trends are exacerbating the already struggling professional news business by redirecting funding away from trustworthy news towards... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-20 17:16:34 UTC ]
News tagged with: #american democracy #premium publisher

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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
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Germany’s Ebook Market January to June: ‘Slight Growth’

In the first half of 2022, consumers bought more ebooks per capita and paid more for them, offsetting a smaller buyers' base. The post Germany’s Ebook Market January to June: ‘Slight Growth’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-21 22:30:20 UTC ]
More news stories like this | All news stories tagged with: #ebooks #post germany


Silvia Moreno-Garcia ignored the experts and trusted her instincts. Now she's a bestseller

Novelist Silvia Moreno-Garcia brings 'The Daughter of Doctor Moreau' to the L.A. Times Book Club Sept. 27 Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-19 17:44:15 UTC ]
More news stories like this | All news stories tagged with: #times book #doctor moreau #silvia moreno-garcia


A Banned Books Week Action List: Book Censorship News, September 16, 2022

Take action during Banned Books Week with these action items. That, plus this week's roundup of book censorship news. Continue reading at Book Riot

[ Book Riot | 2022-09-16 10:40:00 UTC ]
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NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
More news stories like this | All news stories tagged with: #print book #wider economy #northern hemisphere


The Making of Acting Class

Nick Drnaso on the making of his new graphic novel Acting Class, in this exclusive mini-documentary. The post The Making of Acting Class appeared first on Granta. Continue reading at Granta

[ Granta | 2022-08-26 21:19:48 UTC ]
More news stories like this | All news stories tagged with: #graphic novel #nick drnaso


Good news for books: The Washington Post’s book section is back!

Sometime around 2006, everyone in publishing began to lament the death of the book section. In the face of declining readership, budget cuts, and mergers, newspapers began to realize that book review sections did not bring in enough ad revenue to cover their costs and so cut and culled until... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-26 16:03:34 UTC ]
More news stories like this | All news stories tagged with: #book review #ad revenue #budget cuts #declining readership #book section


DOJ v. PRH: Challenges over Bid Competition, Market Share

As testimony wrapped up prior to closing arguments today, the defense and DOJ once again attacked each other's data analysis and methodology. The DOJ asserted that publisher competition, not imprint competition, is the surest way to lift advances, and that non-Big Five publishers face... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-19 04:00:00 UTC ]
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From child gossip columnist to acclaimed author: K-Ming Chang’s search for the truth

The 24-year-old’s debut novel Bestiary gained plaudits in 2020. Now her love of fairy tales and queer literature has led to a collection of short storiesK-Ming Chang’s origins as a writer can be traced back to when she was approximately eight years old. At school in California, she would amuse... Continue reading at The Guardian

[ The Guardian | 2022-08-17 08:32:12 UTC ]
More news stories like this | All news stories tagged with: #debut novel #human connection #traced back #fairy tales #acclaimed author #k-ming chang


NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date

In a 'steady' market, NPD sees print sales in the United States decline 1.6 million units in July, typically a month for some losses. The post NPD Books on July’s US Print Market: 6 Percent Lower, Year to Date appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-10 18:34:37 UTC ]
More news stories like this | All news stories tagged with: #print sales #npd books #print market #date appeared


News Corp almost doubles its profits on back of digital advertising and subscribers

Rupert Murdoch’s publishing and media giant attributes record profits and revenue to acquisitions and digital transformationRupert Murdoch’s News Corporation has almost doubled its profits in 2021/22 to a record $US760m ($A1.1bn).The US-listed company owns News Corp Australia, as well as... Continue reading at The Guardian

[ The Guardian | 2022-08-08 23:21:18 UTC ]
More news stories like this | All news stories tagged with: #news corp #book publisher #majority stake #news corporation #rupert murdoch #digital advertising


Writing Intimate Truths and Why Memoir Is a Force That’s Changing the Culture

Write-minded: Weekly Inspiration for Writers is currently in its fourth year. We are a weekly podcast for writers craving a unique blend of inspiration and real talk about the ups and downs of the writing life. Hosted by Brooke Warner of She Writes and Grant Faulkner of National Novel Writing... Continue reading at Literrary Hub

[ Literrary Hub | 2022-08-01 08:51:12 UTC ]
More news stories like this | All news stories tagged with: #memoir #grant faulkner #writing life #weekly podcast #fourth year


Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Russian news outlet Novaya Gazeta to be stripped of licence under court order

Russia’s media watchdog demands registration be declared invalid as independent newspaper vows legal fightRussia-Ukraine war: see all our coverageNovaya Gazeta, one of Russia’s last remaining independent news outlets, is under threat after the country’s media watchdog demanded that its website... Continue reading at The Guardian

[ The Guardian | 2022-07-29 02:18:10 UTC ]
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Callisto Media, Promising to 'Act Swiftly and Decisively,' Lays Off 35% of Workforce

Last week, Callisto Media fired about 140 employees in an effort to reduce spending by about $20 million. As a result of the job cuts, title output has been reduced significantly. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-21 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #title output #job cuts #$20 million


Open Road Starts Frontlist Marketing Service

With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Spain Reports Book Market Growth in 2021: Up 5.6 Percent

The Spanish book market is reporting revenues of €2.5 billion in 2021, a gain of 5.6 percent over 2020, and book sales of 174 million units. The post Spain Reports Book Market Growth in 2021: Up 5.6 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-19 19:16:27 UTC ]
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China’s Market Growth Rate This Year: Down 13.8 Percent

With COVID-19 outbreaks and tough lockdowns, China's January-to-June book market growth rate fell back, all sales channels impacted. The post China’s Market Growth Rate This Year: Down 13.8 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-14 20:38:28 UTC ]
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NPD BookScan for June: Another View of the US Market

The American book market, in NPD's report, 'maintained its strength in June, adding 1.8 million print units over the previous five weeks.' The post NPD BookScan for June: Another View of the US Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-11 20:49:57 UTC ]
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The German Book Market in 2021: Turnover Up 3.5 Percent

Challenges: First half of 2022, the German market has a sales shortfall of 11.1 percent in the local book trade compared to 2019. The post The German Book Market in 2021: Turnover Up 3.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-07 21:04:45 UTC ]
More news stories like this | All news stories tagged with: #german book #book trade #german market