In Its Third Year, New York Magazine's Vulture Festival Is Bigger Than Ever

For magazine publishers looking to recoup lost print dollars, live events are becoming increasingly important as independent revenue streams. Over the past several years, titles like Cosmopolitan, Sports Illustrated and Essence (to name a few) have joined live event veterans like The Atlantic and The New Yorker in debuting a slew of new consumer-facing conferences and festivals—and taking advantage of advertisers' desires to connect with culturally-savvy audiences. One of the buzziest of these events is New York magazine's annual Vulture Festival, a spin-off of the media company's popular culture blog, which kicks off for the third time this weekend. The 2016 festival is nearly double the size of the previous two years, with 34 different events from screenings and live podcast tapings to interviews with showrunners (like Shonda Rhimes and David Chase) and actors (including the casts of Mr. Robot and Better Call Saul). This also marks New York Media's largest advertiser push to date around the festival, which resulted in companies like DirecTV, TNT, Hulu, Citi and Casper all signing on to sponsor experiential activations, panels, parties, digital coverage and more. "This was the first year that we've actually gone out there with a dedicated sponsor effort," said publisher Larry Burstein, who last year hired the company's first-ever director of sponsorship sales, Daniel Jasper, to help oversee the events business. "Because there's a lot about the festival that's new... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-21 00:00:00 UTC ]
News tagged with: #east coast #west coast #original series #experiential activations

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Fairfax Magazines to Close NZ Tech Titles

Fairfax Magazines will resign the licences, owned by IDG, to publish technology titles Computerworld, Reseller News and PC World in New Zealand. In a press release sent out to the media late yesterday, the organisation says the decision is based on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reseller news #pc world #press release


Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


SkyDrive, Complex team up for digital magazine distribution

Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World

[ PC World | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print versions #digital edition #cut costs


Is this the worst book of the year?

There are so many things wrong with the new book The MILF Diet by former Whole Foods chef Jessica Porter it's difficult to know where to begin. But its name is probably the most glaring so let's dive in there. Continue reading at Stuff

[ Stuff | 2013-06-03 00:00:00 UTC ]
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Blackwell’s plans expansion this year

Blackwell’s plans to expand its store portfolio this year, starting with a site at Derby... Continue reading at The Bookseller

[ The Bookseller | 2013-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #store portfolio


Newsweek 2.0: A New Model For Online Magazines

Designed by Huge, the revamped, digital-only Newsweek aims to bring print mag qualities like cohesion and curation to the web. When it was announced last fall that Newsweek, after nearly 80 years as a weekly news magazine, would ditch print and go all digital, it seemed to many like an ill... Continue reading at Fast Company

[ Fast Company | 2013-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ve managed #relevant stories


Can a Literary Festival Supersede Politics? Tenacious PalFest Tries

In its sixth year, the Palestine Festival of Literature (PalFest) is expanding beyond Gaza and taking a roadshow across all of historic Palestine. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sixth year #palestine festival


After 37 Years, Winton Steps Back

After spending 37 years in the publishing industry, including the last five as chairman, CEO, and publisher of Counterpoint LLC, Charlie Winton turned over the publisher reins at the press to Rolph Blythe on May 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry


Hearst Magazines appoints president of digital media

Hearst Magazines has created the position of president of digital media and appointed Troy Young from Say Media to the role. Continue reading at Media Week

[ Media Week | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hearst magazines


Square Books: ‘PW’ Bookstore of the Year

“The store is my crack,” says Richard Howorth, co-owner of 34-year-old Square Books in Oxford, Miss., and former president of the American Booksellers Association. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #square books


New York Times' Google Glass App Reads Stories to You

The New York Times is one of the initial major publishers to unveil a Google Glass app, which will allow the currently scant number of users of the wearable device to access stories on the go. The app's audio component reads headlines and story summaries aloud and provides breaking news alerts. ... Continue reading at AdWeek

[ AdWeek | 2013-04-27 00:00:00 UTC ]
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SpinMedia buys Vibe magazine and websites

SpinMedia has bought Vibe in a deal that could prove to be the end of the print edition of the famed hip-hop culture magazine.Vibe magazine was founded in 1993 by legendary producer Quincy Jones. The company has changed hands several times and like many publications, has turned its focus to its... Continue reading at Crains New York

[ Crains New York | 2013-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online business #print products #print rights #news release #print publication #online traffic #advertising revenue


Freeman to leave Granta magazine

Granta magazine editor John Freeman is leaving the publication after five years, with his final... Continue reading at The Bookseller

[ The Bookseller | 2013-04-24 00:00:00 UTC ]
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Keyes leads charts but print hits 11-year low

Printed book sales fell below the £20m market last week - for the first time in almost 11... Continue reading at The Bookseller

[ The Bookseller | 2013-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #week -


Skateboarder Magazine Goes Digital-First

Skateboarder Magazine isn't abandoning print altogether, but--not surprisingly for a young, male enthusiast title--it's going to concentrate a lot more on digital from now on. Continue reading at Folio Magazine

[ Folio Magazine | 2013-04-18 00:00:00 UTC ]
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Web sparks print comeback for magazines

Only newspapers have been given up for dead more often than magazines. But though their print cousins continue to lose advertising at a brisk clip, some magazine publishers are trumpeting a turnaround few could have foreseen in the dark days of 2008 and 2009, when nearly 1,000 titles shut... Continue reading at Crains New York

[ Crains New York | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amid uncertainty #biggest publisher #public company #mobile devices #primary source


World Book Night US: Washington, Michigan, and New York attract the most volunteers

As World Book Night approaches again, a list of rankings shows where volunteers – who give away free books on April 23 – are most heavily clustered in the US. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-04-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #free books


MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad


AOP Census Predicts 15% Rise in Digital Revenue this Year

Digital revenue growth among online publishers in the UK is expected to grow by 15 per cent in 2013 according to the fifth annual organisation census by the Association of Online Publishers, while technology and data will play an increased role in re ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revenue #online publishers #increased role


Lumley joins book festival programme

Actress Joanna Lumley is among the names lined up for the 10th Borders Book Festival in Melrose later this year. Continue reading at BBC News

[ BBC News | 2013-04-11 00:00:00 UTC ]
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