‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

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A call for another Great Migration, this one in reverse

Charles M. Blow's "The Devil You Know" argues that African Americans should return to the South. Continue reading at The Washington Post

[ The Washington Post | 2021-01-29 07:15:37 UTC ]
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Citi sticks with Justin Thomas and Twitter asks users to flag misinformation: Tuesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  'Party in the U.S.A. '  Good morning! Remember last week when we reported... Continue reading at Advertising Age

[ Advertising Age | 2021-01-26 11:00:00 UTC ]
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Cannes Lions finalizes in-person jury presidents, and Facebook outsources Trump ban verdict: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.Cannes, contingent Cannes Lions announced its 2021 jury presidents—57% of... Continue reading at Advertising Age

[ Advertising Age | 2021-01-22 11:00:00 UTC ]
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Nosy Crow holds open call for picture book submissions from writers of colour

Children's indie Nosy Crow is mounting an open call for submissions from writers of colour to broaden its picture books list. Continue reading at The Bookseller

[ The Bookseller | 2021-01-21 11:03:39 UTC ]
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Virtual library 'a wake up call' for sector over promised national website

The free provision of e-books for children by Oak National Academy has been branded a "wake up call" for a sector still awaiting its long-discussed shared website for all public libraries. Continue reading at The Bookseller

[ The Bookseller | 2021-01-21 04:54:52 UTC ]
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Open letter calls for publishing boycott of Trump administration memoirs

More than 500 book industry professionals have added their names to a call for publishers not to sign up veterans of the departing president’s governmentFive-hundred American authors and literary professionals have signed a letter calling on US publishers not to sign book deals with members of... Continue reading at The Guardian

[ The Guardian | 2021-01-19 16:25:50 UTC ]
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‘On the Suffering of the World’ sounds depressing, but perhaps it is a call to action, too

A collection of works by the 19th-century philosopher Arthur Schopenhauer takes on new meaning today. Continue reading at The Washington Post

[ The Washington Post | 2021-01-13 15:00:00 UTC ]
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Why Does Goodreads Have a Problem with Fiction by Women, About Women?

If you’ve used the internet to read book or film reviews in the last decade, you’ve probably heard of the Bechdel test. Cartoonist Alison Bechdel introduced the test in her comic strip Dykes To Watch Out For in 1985 as a means of assessing the ways women are portrayed in fiction. The test... Continue reading at Literrary Hub

[ Literrary Hub | 2020-12-21 09:50:22 UTC ]
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Coke in giant agency review and FTC threatens Facebook: Thursday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Coke’s giant review Coca-Cola is undertaking a massive agency review that... Continue reading at Advertising Age

[ Advertising Age | 2020-12-10 10:59:27 UTC ]
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Announcing a New Publishing Project and a Call for Co-Editors: Best Translations: An Annual Anthology, by The Editors of WLT

News and Events Photo by Wendy Call / www.wendycall.com Deadline for Applications: Thursday, January 7, 2021 Call for Applications: Two series co-editors, one with expertise in Asian literatures and one with expertise in Middle Eastern and/or... Continue reading at World Literature Today

[ World Literature Today | 2020-12-09 14:16:34 UTC ]
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Six book subscription boxes that solve the problem of what to read next

Book subscriptions from indies around the country are ideal for gifting — to yourself or someone else. Continue reading at The Washington Post

[ The Washington Post | 2020-12-07 13:00:00 UTC ]
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Visa picks W+K, and Facebook wrangles anti-vaccine lies: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.In the cards Financial giant Visa picked Wieden+Kennedy as its new creative... Continue reading at Advertising Age

[ Advertising Age | 2020-12-04 11:04:31 UTC ]
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Sesame Street cereal and brands’ fun with the Utah monolith: Wednesday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Brought to you by General Mills Cereal sales have risen sharply during the... Continue reading at Advertising Age

[ Advertising Age | 2020-12-02 11:34:50 UTC ]
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Attention: the principal from Buffy just wrote a novel. It’s called Illyria.

Hello and welcome to the very niche readership who understands what I am talking about and why I am excited and amused by this! The rumors (from this headline) are true: Principal Snyder, also known as Armin Shimerman, has recently published the first novel in a historical fantasy series about... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 15:43:11 UTC ]
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How the Problem of ‘Waste’ Affects the Rural Poor

Catherine Coleman Flowers’s memoir chronicles her advocacy for improved sanitation systems in rural America and her own education as an activist. Continue reading at The New York Times

[ The New York Times | 2020-11-17 10:00:08 UTC ]
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FutureBook: Abbey calls for industry to expand what it considers 'normal'

The industry needs to expand what it considers "normal", breaking a current way of thinking which considers black authors niche and prevents books representing society, Black Writers' Guild co-founder Nels Abbey has said. Continue reading at The Bookseller

[ The Bookseller | 2020-11-16 16:45:55 UTC ]
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Rudd and Turnbull will be called to give evidence at Senate inquiry into media diversity

Sarah Hanson-Young secures inquiry after the popularity of Kevin Rudd’s petition for a royal commission into News CorpThe former prime ministers Kevin Rudd and Malcolm Turnbull will be called to give evidence at a Senate inquiry into media diversity that will examine the dominance of News Corp... Continue reading at The Guardian

[ The Guardian | 2020-11-11 08:24:08 UTC ]
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Read one bookstore owner’s impassioned call to help all independent bookstores.

As COVID cases surge to record numbers and Republicans flirt with a paper coup the future of the nation’s bookstores remains perilous. Yes, we all have a lot to worry about—but if you care about that unwieldy, amorphous thing called literary culture, please spare a moment (or a dollar) to... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-10 16:14:32 UTC ]
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BA calls for bookshops to be classified essential retailers

The Booksellers Association (BA) has written to key government ministers and Lords calling for bookshops be classed as essential retailers, allowing them to reopen during lockdown in England. Continue reading at The Bookseller

[ The Bookseller | 2020-11-10 11:56:02 UTC ]
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Spare 'Zoom' Project calls on professionals to meet publishing hopefuls virtually

The Spare Room Project is collaborating with Penguin Random House to temporarily transform into "The Space Zoom Project" – an adaptation of the scheme in light of continued home-working across the industry. Continue reading at The Bookseller

[ The Bookseller | 2020-10-27 21:12:52 UTC ]
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