‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

Other news stories related to: "‘I would call it fraud': Why attribution has a viewability problem"


ALA Working Group Calls for Change in the Library E-book Market

In a paper released this week, the American Library Association’s Joint Digital Content Working Group offered a frank assessment of the state of the library e-book market and the impact of the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-03 04:00:00 UTC ]
More news stories like this | All news stories tagged with: #e-book #digital content #covid-19 pandemic #frank assessment


The Conservative Publishing Industry Has a Joe Biden Problem

Neither authors nor publishing houses have figured out how to turn the new president into a compelling villain. Continue reading at The Atlantic

[ The Atlantic | 2021-06-02 09:00:00 UTC ]
More news stories like this | All news stories tagged with: #publishing industry #publishing houses


Andy Weir’s ‘Project Hail Mary’ is a bestseller. It also has some problems.

For one thing, the plot features many unbelievable moments, even for speculative fiction. Continue reading at The Washington Post

[ The Washington Post | 2021-05-23 12:00:00 UTC ]
More news stories like this | All news stories tagged with: #speculative fiction #andy weir


Publisher stands by 'Flamin' Hot' book after Frito-Lay calls origin story 'urban legend'

'We are proud to stand with our author,' said the head of Portfolio Books, promising that the memoir 'Flamin' Hot' will still be released June 15. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-05-19 00:04:48 UTC ]
More news stories like this | All news stories tagged with: #memoir


Capes debut snapped up by Call The Midwife producers

The screen rights for Kirsty Capes’ debut novel Careless (Orion) have been snapped up by Neal Street Productions, the company behind "Call the Midwife". Continue reading at The Bookseller

[ The Bookseller | 2021-05-10 18:56:57 UTC ]
More news stories like this | All news stories tagged with: #kirsty capes #screen rights


How George Floyd's death gave bite to a book called 'Sure, I'll Be Your Black Friend'

Ben Philippe pitched "Sure, I'll Be Your Black Friend" as a humorous guide. But as the world changed, he allowed himself to explore his own anger. Continue reading at Los Angeles Times

[ Los Angeles Times | 2021-04-26 18:53:10 UTC ]
More news stories like this | All news stories tagged with: #black friend #george floyd


World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed

Denouncing 'systemic exploitation of creators’ and publishers,’ Access Copyright cites more than C$150 million lost in unpaid royalties. The post World Book Day: Publishers Call for Canada’s Copyright Law To Be Fixed appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-04-25 22:48:58 UTC ]
More news stories like this | All news stories tagged with: #copyright law #world book #unpaid royalties #publishers call


Words of wisdom or wishful thinking? The problem with new books that aim to heal us.

Sure, books like “The Hill We Climb,” “Poems of Healing” and “How to Heal the World” mean well, but recovery on command is tricky. Continue reading at The Washington Post

[ The Washington Post | 2021-04-14 12:00:00 UTC ]
More news stories like this |


Bookselling Ireland calls for Taoiseach to make bookshops 'essential'

Bookselling Ireland has today (1st April) written to the Taoiseach to ask that bookshops be classed as "essential" retail and allowed to open, or be granted special dispensation to offer click and collect services. Continue reading at The Bookseller

[ The Bookseller | 2021-03-31 15:26:01 UTC ]
More news stories like this | All news stories tagged with: #collect services #offer click


Tuning into Radio You: A Conversation with Writer-Songwriter Ellen Adams, by Wendy Call

Interviews   Ellen Adams is a singer-songwriter and prose writer who splits her time between Seattle and Montreal. She has been a Lambda Literary Fellow for nonfiction and a Fulbright Fellow researching politically engaged contemporary art in Thailand.... Continue reading at World Literature Today

[ World Literature Today | 2021-03-29 13:25:33 UTC ]
More news stories like this | All news stories tagged with: #nonfiction book #bookstore #seeking answers #kyo maclear


NFL hands Amazon exclusive games, and Teen Vogue editor undone by teen rogue tweets: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age

[ Advertising Age | 2021-03-19 10:00:00 UTC ]
More news stories like this | All news stories tagged with: #cookbook #—including access #aapi communities #@adage #15% increase #corporate subscriptions #subscribers make #newsletters galore #cmo strategy


Looking back on a year of the pandemic, and WPP’s recovery of sorts: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters.  One year later Good morning! We have now been living with the threat of... Continue reading at Advertising Age

[ Advertising Age | 2021-03-12 11:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital content #—including access #@adage #corporate subscriptions #newsletters galore #cmo strategy #staying safe #tote bags #day campaign


Call for an Africa / African Diaspora Co-Editor for the Best Translations Anthology

News and Events Photo by Wendy Call Best Translations: An Annual Anthology an independent project endorsed by the American Literary Translators Association (ALTA) Call for an Africa / African Diaspora Co-Editor Deadline for Applications:... Continue reading at World Literature Today

[ World Literature Today | 2021-03-10 15:55:18 UTC ]
More news stories like this | All news stories tagged with: #anthology #newly published—translation #selection process #besttranslationsanthology@gmail #short explanation #short sample #publication list #detailed letter #secure funding #final measure #chosen works #original text #winning works #book form


Netflix wins big at Golden Globes as ‘Queen’s Gambit’ keeps fueling chess sales: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Netflix wins big at Globes Streaming platforms dominated the winners at last... Continue reading at Advertising Age

[ Advertising Age | 2021-03-01 11:07:04 UTC ]
More news stories like this | All news stories tagged with: #anthology #—including access #find options #corporate subscriptions #subscribers make #newsletters galore #cmo strategy #industry news #staying safe #chrissy teigen


From Charlie Hill to the 1491s, ‘We Had a Little Real Estate Problem’ gives Native American comedians their due

Kliph Nesteroff’s book shows the importance and influence that proper representation in the media can have. Continue reading at The Washington Post

[ The Washington Post | 2021-02-22 16:57:23 UTC ]
More news stories like this | All news stories tagged with: #book shows


Space Force sounds like a joke thanks to pop culture – that could be a problem for an important military branch

Science fiction has often had an inspirational and positive relationship with space endeavors. But the new US Space Force is struggling with a pop culture public relations problem. Continue reading at The Conversation

[ The Conversation | 2021-02-19 13:20:06 UTC ]
More news stories like this | All news stories tagged with: #science fiction #pop culture


The Bookseller calls for authors to pen 'ode to booksellers'

The Bookseller is calling for authors to pen an “ode to booksellers” as part of a celebration of the trade during a time when high-street bookshops are unable to open their doors.  Continue reading at The Bookseller

[ The Bookseller | 2021-02-14 20:12:04 UTC ]
More news stories like this | All news stories tagged with: #bookseller #bookseller calls


Lebanon: Calls for Investigation Follow Publisher Lokman Slim’s Murder

Leaders of Frankfurter Buchmesse and the Börsenverein, supported by the Independent Publishers Association, condemn the killing. The post Lebanon: Calls for Investigation Follow Publisher Lokman Slim’s Murder appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-02-08 05:43:34 UTC ]
More news stories like this | All news stories tagged with: #frankfurter buchmesse


CILIP calls for National Library of Wales cuts to be abandoned

CILIP,  the Chartered Institute of Library & Information Professionals, has called for planned cuts to the National Library of Wales to be abandoned, ahead of a debate in the Senedd today (3rd February). Continue reading at The Bookseller

[ The Bookseller | 2021-02-03 06:32:21 UTC ]
More news stories like this | All news stories tagged with: #planned cuts #chartered institute #national library


Authors Guild calls for DoJ to block Bertelsmann's S&S purchase

The Authors Guild and other writers' groups in the US have written a letter to the Department of Justice to block Bertelsmann's takeover of Simon & Schuster. Continue reading at The Bookseller

[ The Bookseller | 2021-02-01 03:48:32 UTC ]
More news stories like this | All news stories tagged with: #authors guild #simon schuster #ss purchase