‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

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Evaristo and Faulks among writers calling for translator cover credits

Bestselling authors including Bernardine Evaristo, Sebastian Faulks and Preti Taneja have called on writers to ask their publishers for translator names to appear on book covers. Continue reading at The Bookseller

[ The Bookseller | 2021-09-30 06:26:35 UTC ]
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Goldman Sachs, Ozy Media and a $40 Million Conference Call Gone Wrong

The digital media company has raised eyebrows for its claims about its audience size for years. Then came the strange voice on the phone. Continue reading at The New York Times

[ The New York Times | 2021-09-27 02:20:46 UTC ]
More news stories like this | All news stories tagged with: #digital media #audience size #ozy media #goldman sachs

In-Person National Book Awards Called Off

The National Book Foundation will not hold its planned limited in-person National Book Awards ceremony on November 17, opting once more for a virtual ceremony as new variants of the coronavirus continue to spread. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-09-24 04:00:00 UTC ]
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Liane Moriarty writes women’s fiction. Have a problem with that? She doesn’t.

With her new book ‘Apples Never Fall’ and another TV adaptation with Nicole Kidman, Liane Moriarty doesn’t care how you categorize her books. Continue reading at The Washington Post

[ The Washington Post | 2021-09-10 11:00:00 UTC ]
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An App Called Libby and the Surprisingly Big Business of Library E-Books

Increasingly, books are something that libraries do not own but borrow from the corporations that do. Continue reading at New Yorker

[ New Yorker | 2021-09-02 10:00:00 UTC ]
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Hitting the Books: How Tesla engineers solved the problem of exploding EV batteries

Between CEO Elon Musk's often erratic antics, strident competition from existing industry titans, and a public that is still not fully sold on the idea of traveling via electrical charge, Tesla's road to prominence has not been a smooth one. But facing a federal investigation into its driver... Continue reading at Engadget

[ Engadget | 2021-08-21 15:00:52 UTC ]
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'Call of Duty: Vanguard' first look: Taking the series back to WWII

There’s a scene in 2014’s Wolfenstein: The New Order where J, a character inspired by Jimi Hendrix, explains to the game’s white protagonist, BJ Blazkowicz, why he’s not fighting. After Blazkowicz talks back, J tells him: "You don't get it, do you? Before all this, before the Germans, before the... Continue reading at Engadget

[ Engadget | 2021-08-19 17:45:33 UTC ]
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Pointing out racism in books is not an ‘attack’ – it’s a call for industry reform | Monisha Rajesh

I was called aggressive for criticising passages in Kate Clanchy’s memoir. But the real problem lies deep in the overwhelmingly white world of publishingIt started with a tweet. Kate Clanchy, author of Some Kids I Taught and What They Taught Me posted on her Twitter account that a reviewer on... Continue reading at The Guardian

[ The Guardian | 2021-08-13 13:51:20 UTC ]
More news stories like this | All news stories tagged with: #book published #memoir #ableist tropes #philip pullman #current president #inhumane treatment

Historian Calls for an Evangelical Reckoning on Race

In a Q&A with 'PW,' Randall Balmer, author of 'Bad Faith,' discusses why he finds the current direction of the evangelical tradition ‘heartbreaking.’ Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-09 04:00:00 UTC ]
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Bouchercon Calls Off In-Person Convention

Due to the rapid spread of the Delta variant, this year's Bouchercon, the annual mystery fiction convention that was to be held live this August in New Orleans, has been canceled. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-08-05 04:00:00 UTC ]
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Alexander Vindman on Trump’s Ukraine call — and the unexpected consequences

The former staffer thought others would be outraged by what he’d heard. He was wrong. Continue reading at The Washington Post

[ The Washington Post | 2021-08-02 05:46:34 UTC ]
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New Amanda Gorman Book, 'Call Us What We Carry,' Set for December 7

Penguin Random House announced this morning that the upcoming collection of poetry by Amanda Gorman is now titled 'Call Us What We Carry.' It will be released on December 7, and will feature new works as well as her inauguration poem, 'The Hill We Climb.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-07-27 04:00:00 UTC ]
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A new Trump book is disturbing but entertaining — and maybe that’s a problem

Michael Wolff details the end of Trump’s term while feeding readers’ appetite for spectacle. Continue reading at The Washington Post

[ The Washington Post | 2021-07-23 12:00:00 UTC ]
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A ’50s mom finds her calling as a spy in the captivating novel ‘A Woman of Intelligence’

Based on a true story, Karin Tanabe’s new book is a mid-20th-century period piece, but oh, how familiar it seems. Continue reading at The Washington Post

[ The Washington Post | 2021-07-15 07:00:00 UTC ]
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Benjamin Zephaniah calls for more diversity in GCSE texts

Less than one percent of authors studied at GCSE English Literature are from an ethnic minority background. Continue reading at BBC News

[ BBC News | 2021-06-29 18:52:35 UTC ]
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Wildfire signs rainforest campaigner Nenquimo's 'clarion call'

Wildfire has signed memoir We Will Not Be Saved, a “clarion call” to protect the rainforest and respect tribespeople by Nemonte Nenquimo and Mitch Anderson. Continue reading at The Bookseller

[ The Bookseller | 2021-06-24 23:25:53 UTC ]
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Stephen McGann delivers 10-year celebration of Call the Midwife for W&N

Weidenfeld & Nicolson has signed Call the Midwife — A Labour of Love: Ten Years of Love, Life and Laughter by actor Stephen McGann, an anniversary book celebrating 10 years of BBC One's hit drama.  Continue reading at The Bookseller

[ The Bookseller | 2021-06-21 07:55:38 UTC ]
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Publication delayed of epic history book amended after being called ‘too white’

Richard Cohen’s work, revised after criticism of its viewpoint, will not be published this week after a new row over its titleBilled as an “epic exploration of who writes about the past”, The History Makers was due out this Friday before being serialised on Radio 4 in the UK. But publication has... Continue reading at The Guardian

[ The Guardian | 2021-06-19 18:20:01 UTC ]
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Bologna Today: AIE and Aldus Call for Publishing Research Coherence

The Italian Publishers Association and the Aldus Up network have studied how European markets survey their reading patterns and translations. The post Bologna Today: AIE and Aldus Call for Publishing Research Coherence appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-16 16:20:53 UTC ]
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Sheikh Zayed Book Award: A Call for 2022 Submissions

The program opens its 16th prize cycle with a call for submissions in all nine of its categories, with translation funding expanded. The post Sheikh Zayed Book Award: A Call for 2022 Submissions appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2021-06-15 18:39:45 UTC ]
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