‘I would call it fraud': Why attribution has a viewability problem

Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-06-18 00:00:00 UTC ]

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Delia Ephron’s Memoir Could Be Called ‘Love, Loss and Love Again’

In “Left on Tenth,” the veteran author looks back on a series of life-altering events, including a whirlwind romance at the age of 72. Continue reading at The New York Times

[ The New York Times | 2022-04-12 09:00:01 UTC ]
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Let’s call April mystery book month. Here’s what I’d read.

Two outstanding examples that daringly upend familiar conventions are Andre Bjerke’s “The Lake of the Dead" and Masahiro Imamura’s “Death Among the Undead." Continue reading at The Washington Post

[ The Washington Post | 2022-04-06 13:00:44 UTC ]
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A Call to Southern Writers: Register People to Vote at Literary Events

Dear Literary Community, We write to you from the Texas and North Carolina chapters of Writers for Democratic Action, a national organization committed to “bringing together the literary community to demand racial and economic justice, champion suffrage for all people, oppose impediments to... Continue reading at Literrary Hub

[ Literrary Hub | 2022-03-21 08:49:57 UTC ]
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Barr calls prospect of Trump running for president again ‘dismaying,’ says GOP should ‘look forward’ to others

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[ The Washington Post | 2022-02-27 16:53:59 UTC ]
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An Empathy Problem: Closeup on Oscar Isaac’s ‘Head Wounds: Sparrow’

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[ Publishers Weekly | 2022-02-23 05:00:00 UTC ]
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[ AdWeek | 2022-02-22 22:10:40 UTC ]
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The Problem With the Pandemic Plot

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[ The New York Times | 2022-02-20 22:17:31 UTC ]
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Art Spiegelman calls Tennessee schools' ban on 'Maus' 'myopic' and 'absurd'

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Science fiction — please, let’s not call it ‘sci-fi’ — is more than just a reaction to the present

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[ The Millions | 2022-01-18 21:30:56 UTC ]
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[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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[ Literrary Hub | 2021-12-03 17:48:54 UTC ]
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[ BBC News | 2021-11-27 00:15:59 UTC ]
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[ The Huffington Post | 2021-11-16 01:50:03 UTC ]
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[ Literrary Hub | 2021-11-11 17:33:10 UTC ]
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Bestselling Author Calls Out 'Senator For Sale' Joe Manchin In Damning Video

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[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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