Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Faber has acquired two titles by André Aciman, the author of Call Me by Your Name, upon which the Academy Award-winning film of the same name was based. Continue reading at The Bookseller
[ The Bookseller | 2018-05-30 00:00:00 UTC ]
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Recent controversies surrounding books by Sally Kohn and Amy Chozick have revealed a system that makes it hard to authenticate the claims of authorsRecent weeks have seen a flurry of conversation about factchecking in the publishing industry. Two high-profile authors have had their work’s... Continue reading at The Guardian
[ The Guardian | 2018-05-16 00:00:00 UTC ]
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Google Assistant may have debuted as a bonus feature in the company’s ho-hum Allo messaging app, but it’s been on a roll ever since. The AI helper is now embedded in more than 500 million devices worldwide, Google revealed Tuesday during its annual I/O developer conference keynote. The company... Continue reading at PC World
[ PC World | 2018-05-09 00:00:00 UTC ]
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There was a core of optimism at the Book Industry Study Group’s annual meeting in New York, despite sluggish trade sales and challenges facing the business – from old problems roaring back, like returns and piracy, to that new mystery, blockchain technology. Continue reading at The Bookseller
[ The Bookseller | 2018-05-02 00:00:00 UTC ]
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Fifty of the UK’s authors and illustrators, including Sir Michael Morpurgo, Chris Riddell and Jacqueline Wilson, have pledged their support for a campaign encouraging the book industry to ditch the plastic. Continue reading at The Bookseller
[ The Bookseller | 2018-04-24 00:00:00 UTC ]
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Dame Jacqueline Wilson joins author Lauren St John's campaign calling for the book industry to ditch plastic. Continue reading at BBC News
[ BBC News | 2018-04-24 00:00:00 UTC ]
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Time Warner Inc.’s chief executive testified Wednesday that the government’s assertions that AT&T Inc. wanted to buy the company to use its programming as leverage over distributors “makes no sense” because it would limit viewership. “I think it’s ridiculous. It’s not how this works,” Jeff... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-18 00:00:00 UTC ]
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No one in publishing can “feel smug” about the issue of gender pay, Hachette c.e.o. David Shelley has said, while urging publishers to also consider intersectionality and unconscious bias when discussing issues of diversity and inclusion. Continue reading at The Bookseller
[ The Bookseller | 2018-04-10 00:00:00 UTC ]
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A Guardian investigation shows there were whole months last year when not a single BAME person featured on the cover of our biggest-selling magazines. And when it comes to children’s magazines, the problem is even worse Women’s magazine editors have always understood the importance of a good... Continue reading at The Guardian
[ The Guardian | 2018-04-10 00:00:00 UTC ]
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In the the wake of the Cambridge Analytica scandal, PW talks to University of Virginia Media Studies professor Siva Vaidhyanathan, author of the forthcoming 'Antisocial Media: How Facebook Disconnects Us and Undermines Democracy' (Oxford University Press) about Facebook’s sprawling influence in... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-04-10 00:00:00 UTC ]
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A top AT&T Inc. executive was questioned Thursday about past emails critical of content providers selling programming to online distributors as the government argued that the telecommunications giant should not be allowed to purchase Time Warner Inc. In the third week of an antitrust suit to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-06 00:00:00 UTC ]
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Facebook published a blog post today detailing the changes it has made to how it manages users' data. You can read a broader summary of that report here, but among the new changes is a tweak to how Facebook collects and stores call and text history.... Continue reading at Engadget
[ Engadget | 2018-04-05 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. What people are talking about today: Cond Nast and Vogue are denying a report that uber-tastemaker Anna Wintour might leave this summer. Page Six says it talked to multiple sources who say the... Continue reading at Advertising Age
[ Advertising Age | 2018-04-03 00:00:00 UTC ]
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With more than €26,000 in prizes, the Global Illustration award from Frankfurter Buchmesse and the Information Content Industry Association has issued its third-year call for submissions to IlluSalon, with an award ceremony set for Frankfurt on October 10. The post Frankfurter Buchmesse: Global... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-26 00:00:00 UTC ]
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Women are half the world's population and the majority of university graduates. They are most of the young doctors, lawyers and accountants. A girl can grow up to be a prime minister, a priest, a prison guard, and yes, even a princess. There's a million and one ways to be a woman in today's... Continue reading at Stuff
[ Stuff | 2018-03-16 00:00:00 UTC ]
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Last week, Facebook waffled yet again about which #content people want to see on Facebook. Cue the launch of a new feature that lets publishers label one breaking news story a day. With Facebook experimenting with breaking news, it seems only fitting that Twitter would do the same. The company... Continue reading at Fast Company
[ Fast Company | 2018-03-14 00:00:00 UTC ]
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Apple is acquiring Texture, a digital magazine servicedubbed by media industry observers as "Netflix for magazines"that lets users subscribe to more than 200 titles for $9.99 a month.Texture, offered via the app stores of Apple, Google and Amazon.com Inc., bolsters Apple's efforts in online... Continue reading at Advertising Age
[ Advertising Age | 2018-03-12 00:00:00 UTC ]
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Maths - No Problem! has been named Ingram Content Group Independent Publisher of the Year at this year's IPG Independent Publishers Awards. Continue reading at The Bookseller
[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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His Dark Materials author condemns way book industry ‘allows corporate profits to be so high at a time when author earnings are markedly falling’Philip Pullman has called on publishers to stop damaging “the ecology of the book world” and start giving authors a fairer share of the money their... Continue reading at The Guardian
[ The Guardian | 2018-03-05 00:00:00 UTC ]
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An illustrator has hit back at bestselling fantasy author Terry Goodkind after the writer suggested the cover art for his book was “laughably bad”. Continue reading at The Bookseller
[ The Bookseller | 2018-02-28 00:00:00 UTC ]
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