Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
President Trump has one word to describe former White House staffer and fellow reality-TV star Omarosa Manigault Newman: “Lowlife.” Manigault Newman says in her upcoming book, “Unhinged: An Insider's Account of the Trump White House,” that the president used racial slurs on the set of his reality... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-08-12 00:00:00 UTC ]
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Omarosa Manigault Newman was offered a US$15,000 (NZ$22,792)-a-month contract from US President Donald Trump's campaign to stay silent after being fired from her job as a White House aide by Chief of Staff John Kelly last December, according to her forthcoming book and people familiar with the... Continue reading at Stuff
[ Stuff | 2018-08-11 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The Chicago Tribune has a scoop... Continue reading at Advertising Age
[ Advertising Age | 2018-08-09 00:00:00 UTC ]
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Socialist London bookshop Bookmarks was attacked over the weekend by a "far-right mob" and is now calling for solidarity following the "Nazi attack". Continue reading at The Bookseller
[ The Bookseller | 2018-08-07 00:00:00 UTC ]
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The Economist Group is nearing a deal to sell CQ Roll Call to SaaS firm FiscalNote in exchange for an 18 percent stake in the company, according to an announcement released Wednesday. Expected to be finalized later this year, the proposed deal would see the London-based publisher become the... Continue reading at Folio Magazine
[ Folio Magazine | 2018-07-25 00:00:00 UTC ]
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If ads.txt has a loophole, it's the trust required that all members of the programmatic supply chain are validating publishers' inventory. The post Ads.cert is the digital media’s latest effort to combat fraud appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-07-24 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today: On Saturday, Fiat Chrysler... Continue reading at Advertising Age
[ Advertising Age | 2018-07-23 00:00:00 UTC ]
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Warner Bros.’ highly anticipated Hall H panel got off to a political start Saturday morning as the stars of the sequel to the “Harry Potter” spinoff “Fantastic Beasts: The Crimes of Grindelwald” took the stage. Onscreen in the Harry Potter universe, wizards spin extraordinary spells with the wave... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-07-22 00:00:00 UTC ]
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Fight Club author Chuck Palahniuk has said he may be forced to sell his house in order to stay afloat after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller
[ The Bookseller | 2018-07-21 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: Chance the Rapper is also a... Continue reading at Advertising Age
[ Advertising Age | 2018-07-20 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: AT&T quickly followed up its... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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The Bookseller is calling on readers, authors, agents, publishers and the general public to sign a petition urging the government to give bookshops the same business rate discount as pubs. Continue reading at The Bookseller
[ The Bookseller | 2018-06-21 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app. What people are talking about today: The name Tronc one of the weirdest... Continue reading at Advertising Age
[ Advertising Age | 2018-06-19 00:00:00 UTC ]
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Children’s author Horatio Clare is calling for magazine publishers such as Egmont to stop giving away plastic toys, saying the amount of non-disposable plastic used in their giveaways amounts to 3,000 tonnes every year. Continue reading at The Bookseller
[ The Bookseller | 2018-06-19 00:00:00 UTC ]
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The All Party Parliamentary Writers Group has launched an inquiry into authors’ earnings. Continue reading at The Bookseller
[ The Bookseller | 2018-06-15 00:00:00 UTC ]
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Translation funding for international publishers interested in Scottish writings and a call for papers and presentations for the January Future!Publish conference in Germany are open and have deadlines in place this summer. The post Deadlines: Call for Papers in Germany, Translation Fund... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-11 00:00:00 UTC ]
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Ambulances were reportedly called out to Amazon’s UK warehouses more than 600 times in the last three years. Continue reading at The Bookseller
[ The Bookseller | 2018-06-05 00:00:00 UTC ]
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The former president and the world's most prolific thriller writer conjure a suspenseful—but, they say, entirely possible—scenario in the White House. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-06-03 00:00:00 UTC ]
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Fight Club author Chuck Palahniuk has described himself as being "close to broke" after an accountant at his literary agency was arrested for embezzling $3.4m (£2.5m) from the company. Continue reading at The Bookseller
[ The Bookseller | 2018-05-31 00:00:00 UTC ]
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