Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
The cloud of Brexit hung over the Scottish Book Trade conference, although the mood of the day was one of optimism and resilience. Continue reading at The Bookseller
[ The Bookseller | 2019-02-28 00:00:00 UTC ]
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If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. The post Publishers have a problem: Their paywalls are too steep... Continue reading at Digiday
[ Digiday | 2019-02-28 00:00:00 UTC ]
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The Society of Authors (SoA) has renewed its calls for TV companies to pay and credit historians and authors for their research work after a rise in complaints from members. Continue reading at The Bookseller
[ The Bookseller | 2019-02-21 00:00:00 UTC ]
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Mark Zuckerberg’s mentor and an early investor in Facebook on why his book Zucked urges people to turn away from big tech’s toxic business modelRoger McNamee is an American fund manager and venture capitalist who has made investments in, among others, Electronic Arts, Sybase, Palm Inc and... Continue reading at The Guardian
[ The Guardian | 2019-02-16 00:00:00 UTC ]
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Author Cressida Cowell is backing Book Aid International calls for schools to share a story and change a life on World Book Day. Continue reading at The Bookseller
[ The Bookseller | 2019-02-08 00:00:00 UTC ]
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Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek
[ AdWeek | 2019-02-08 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about today"Facebook cannot be the entire... Continue reading at Advertising Age
[ Advertising Age | 2019-02-06 00:00:00 UTC ]
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After 21 years as the place where local sports fans could find a rare baseball card, an autographed football or even collectible photos, comic books and other memorabilia, the DugoutZone is closing its doors in Ellicott City. Rick Hubata, owner, said it’s time to shutter the brick-and-mortar... Continue reading at Baltimore Sun
[ Baltimore Sun | 2019-01-26 00:00:00 UTC ]
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A jury found Thomas Nelson and its parent company HarperCollins Christian Publishing liable for fraud and breach of contract, awarding $15 million in damages to a San Francisco Bay Area printing company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-25 00:00:00 UTC ]
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The Creative Industries Federation is calling for political parties to support a second referendum on Britain’s membership of the European Union, rather than crashing out without a deal. Continue reading at The Bookseller
[ The Bookseller | 2019-01-17 00:00:00 UTC ]
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Julia Cheiffetz joined Atria Books last year to head a then-unnamed imprint. Since that time she has acquired a slate of new titles for the line, called Signal Press, that will address the current public debate around feminism, politics and social justice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-01-16 00:00:00 UTC ]
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The Society of Authors (SoA) has responded to Arts Council England’s consultation on its future strategy, saying it would like ACE to do more to increase diversity in the arts, secure the future of the library service and ensure that young people from all backgrounds can engage in cultural activity. Continue reading at The Bookseller
[ The Bookseller | 2018-12-21 00:00:00 UTC ]
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The social media giant’s troubles have led to lawsuits, House of Commons hearings and several apologiesFacebook disclosed on Friday that a bug may have affected up to 6.8 million users, allowing app developers to see photos that users had uploaded but never posted – but this was hardly the first... Continue reading at The Guardian
[ The Guardian | 2018-12-15 00:00:00 UTC ]
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David Walliams has called for better access to reading and for libraries to be safeguarded, revealing he would introduce new laws on children’s literacy if he were prime minister. Continue reading at The Bookseller
[ The Bookseller | 2018-12-11 00:00:00 UTC ]
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Vowing to 'bear witness and support appropriate action,' the four key trade associations in the UK publishing industry commit to combating misconduct. The post UK Trade Associations Call for Professional Behavior in a Diverse Industry appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-12-08 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age
[ Advertising Age | 2018-12-03 00:00:00 UTC ]
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Hachette UK is calling on all major publishers "to be transparent" when reporting their gender pay gaps next March, specifically by disclosing how they fare both with and without their distribution arms being taken into account. Continue reading at The Bookseller
[ The Bookseller | 2018-12-01 00:00:00 UTC ]
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As Facebook defends its handling of Russian political interference, an ex-employee published another scathing critique of the company's culture. Facebook "has a black people problem," Mark S. Luckie wrote in a lengthy internal memo circulated earlier this month and made public on Facebook... Continue reading at Advertising Age
[ Advertising Age | 2018-11-28 00:00:00 UTC ]
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Finding itself among a handful of European Union nations still with a state-controlled textbook market, Slovakia, says parliament member Branislav Gröhling, must change. The post A Member of Slovakia’s Parliament Calls for a Competitive Textbook Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-11-27 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age
[ Advertising Age | 2018-11-21 00:00:00 UTC ]
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