Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Justin Bieber already launched a perfume and a fashion label. What’s left?... Continue reading at Advertising Age
[ Advertising Age | 2019-05-21 10:01:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age
[ Advertising Age | 2019-05-20 10:22:56 UTC ]
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The tech giant's former NZ and Aus boss calls for more examination following the surprise election win in Australia. Continue reading at Stuff
[ Stuff | 2019-05-19 21:15:47 UTC ]
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Springer Nature’s chief publishing officer Steven Inchcoombe has proposed a new approach to research publishing, which will see publishers move from being “passive enablers” of open access to being “active drivers” of it. Continue reading at The Bookseller
[ The Bookseller | 2019-05-09 00:00:00 UTC ]
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Yorkshire-based Bluemoose Books has experienced the benefits of operating outside London; co-founder Kevin Duffy suggests other publishers should look beyond the confines of the capital, too. Continue reading at The Bookseller
[ The Bookseller | 2019-05-08 00:00:00 UTC ]
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The man who founded the famously ill-fated Fyre Festival plans to tell his story in a self-published memoir. Billy McFarland, who is serving a six-year sentence in federal prison, is writing a book with the unconventionally spelled title "Promythus: The God of Fyre.” McFarland is writing the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-06 17:50:00 UTC ]
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Spread the Word has urged for greater investment in under-represented authors from the trade, as it reopens its London Writers Awards. Continue reading at The Bookseller
[ The Bookseller | 2019-05-01 00:00:00 UTC ]
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The hunt is on for up-and-coming writers who could scoop this year’s £1,000 Guardian/Fourth Estate prize A Chinese villager with no arms becomes a Paralympian swimming champion; a dapper elderly Jamaican spends New Year’s Eve in a south London police cell under suspicion of domestic abuse; a... Continue reading at The Guardian
[ The Guardian | 2019-05-01 00:00:00 UTC ]
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The Motovun Group of International Publishers again joins the Frankfurter Buchmesse administration in offering an award for an illustrated book about film. The post Frankfurt and Motovun Group Issue Call for Illustrated Books About Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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Kobo c.e.o. Michael Tamblyn gave the closing keynote at the Book Industry Study Group's annual meeting in New York last week, describing how publishers lose money by leaving it on the digital table. Continue reading at The Bookseller
[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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Shooting has begun on a Studiocanal and Netflix movie adaptation of Matt Haig’s children’s book A Boy Called Christmas (Canongate). Continue reading at The Bookseller
[ The Bookseller | 2019-04-16 00:00:00 UTC ]
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The stage adaptation of Patrick Ness’ award-winning YA novel A Monster Calls has won an Olivier award in the ‘Best Family and Entertainment’ category. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Society of Authors president Philip Pullman and 32 other leading writers have called on the government to tackle “the blight” of online book piracy. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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'Book piracy threatens authors' livelihoods' according to a new appeal from the Society of Authors to the British government to help protect copyright. The post Society of Authors Calls on UK Government to Fight Online Book Piracy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-04-08 00:00:00 UTC ]
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The Publishers Association has called for a longer extension to Article 50 after Theresa May’s Brexit withdrawal agreement was voted down for the third time by MPs. Politicians voted by 344 votes to 286 against the government’s deal, meaning Britain is now scheduled to leave on 12th April. The... Continue reading at The Bookseller
[ The Bookseller | 2019-03-30 00:00:00 UTC ]
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Dave O'Brien investigates the hidden barriers that have resulted in major underrepresentation in publishing. Continue reading at The Bookseller
[ The Bookseller | 2019-03-28 00:00:00 UTC ]
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Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayEurope just pushed through another... Continue reading at Advertising Age
[ Advertising Age | 2019-03-27 00:00:00 UTC ]
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Faber will publish the sequel to Call Me By Your Name by Andre Aciman, titled Find Me. Continue reading at The Bookseller
[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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In what has become an annual rite under the Trump administration, the president’s fiscal year 2020 budget proposal calls for the elimination of the National Endowment for the Arts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-03-19 00:00:00 UTC ]
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TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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