Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
George Takei's graphic memoir "They Called Us Enemy" depicts his childhood years in an internment camp during World War II. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-30 17:37:01 UTC ]
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Nicola Sturgeon has said making publishing more diverse is "essential" - both to better reflect society and to remain economically successful. Continue reading at The Bookseller
[ The Bookseller | 2019-08-28 23:33:35 UTC ]
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UK publishers at the Beijing International Book Fair last week saw typically buoyant rights trading, as the country's book market boom continues in 2019, with double-digit growth at the half-year stage. Continue reading at The Bookseller
[ The Bookseller | 2019-08-27 09:09:20 UTC ]
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In a message sent to library customers, Tom Mercer, senior v-p of digital products for Bibliotheca (formerly 3M), called out Amazon for its role in the increasingly contentious library e-book market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-27 04:00:00 UTC ]
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News Corp wants to give people an alternative to Google News and Apple News. The media company that owns Dow Jones Newswires and HarperCollins is working on its own news aggregation service, reported The Wall Street Journal. The service will be calle... Continue reading at Engadget
[ Engadget | 2019-08-22 21:14:00 UTC ]
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In this new era of mutual assistancem a bookseller offers his advice to Amazon regarding the counterfeit books issue. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-22 11:00:16 UTC ]
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Celebrated British writer and cultural critic Olivia Laing has been widely praised for her decision to split her James Tate Black award winnings with her fellow shortlisted authors. “I said in Crudo that competition has no place in art and I meant it,” Laing told the gathered crowd upon... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-19 15:39:24 UTC ]
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At the Frankfurter Buchmesse, a "Focus: Film" networking sequence will include a pitching session for books with potential for screen development. The post Frankfurter Buchmesse Calls for ‘Revolutionary’ Book Pitches for Film appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-08-14 05:30:30 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Walmart removes pro-gun T-shirt listings Walmart has removed T-shirts with pro-gun slogans from its website... Continue reading at Advertising Age
[ Advertising Age | 2019-08-13 10:25:56 UTC ]
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A San Diego Comic-Con attendee meets George Takei and discusses the impact he and his graphic memoir had on this reader's outlook and activism. Continue reading at Book Riot
[ Book Riot | 2019-07-31 10:39:38 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. Snapchat infiltrates Instagram Snapchat is running its first global paid-media campaign, and it’s using the... Continue reading at Advertising Age
[ Advertising Age | 2019-07-31 10:11:28 UTC ]
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The Publishers Association and leading members of the trade have written a letter to Sajid Javid calling for the new Chancellor of the Exchequer to end the VAT charge on digital publications in the next Budget. Continue reading at The Bookseller
[ The Bookseller | 2019-07-28 14:28:43 UTC ]
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A month after pledging to "vigorously defend" its proposed $1.4 billion acquisition of rival publication printer LSC Communications in the face of a Justice Department lawsuit challenging the deal, Quad/Graphics announced on Tuesday that the two companies have agreed to end the fight. The... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-23 16:26:38 UTC ]
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Quad and LSC Communications announced this morning that they have mutually agreed to call off the planned purchase of LSC by Quad following a DoJ lawsuit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-23 04:00:00 UTC ]
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The Purple Project for Democracy, a non-partisan coalition, campaign and movement, is looking turning to magazines to help initiate a national branding campaign. “When we started this almost 17 months ago, we saw some eye-rolling,” says Purple co-founder Bob Garfield, who is also co-host of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-07-16 19:13:28 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today Procter & Gamble’s Secret deodorant brand, an official sponsor of U.S.... Continue reading at Advertising Age
[ Advertising Age | 2019-07-15 10:00:00 UTC ]
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Authors Howard Jacobson, Simon Sebag Montefiore and Simon Schama, together with Pottermore chair Neil Blair, have called on Labour to drain the antisemitism “that lies like a pool of poison in the party’s soul” and hit out at its handling of complaints. Continue reading at The Bookseller
[ The Bookseller | 2019-07-15 06:33:48 UTC ]
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The 'first wave' Audies deadline arrives in five days for titles in 24 categories published by August 31, with a 'second wave' deadline in early October. The post Audio Publishers Association Calls for 2020 Audie Awards Entries appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-07-10 05:30:54 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today This summer’s gross-out viral video—which showed a Texas teenager opening a... Continue reading at Advertising Age
[ Advertising Age | 2019-07-09 10:00:00 UTC ]
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Despite awards and acclaim for his crime fiction, the impoverished novelist lost his home and was set to quit – then the phone rangIt was1.30 in the morning in Melbourne and Adrian McKinty had just got home after dropping off his last Uber customer of the night at the airport. His phone rang. It... Continue reading at The Guardian
[ The Guardian | 2019-07-08 06:00:17 UTC ]
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