Premium online publishers have struggled to make their ads viewable. But those that do may be paying the price with direct-response advertising. DR tends to be measured on a view-through basis, which gives credit for the conversion to the last exposure. But this model traditionally doesn’t bake in viewability, and promotes the buying of cheap impressions at volume. “I would call it a fraud,” said Jeff Burkett of The Washington Post. “It works against you to do the right thing.” The post ‘I would call it fraud': Why attribution has a viewability problem appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2015-06-18 00:00:00 UTC ]
An indie bookseller urges publishers to pay more attention to the way they ship their cargo. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-10-25 04:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. You can get an audio version of this briefing on your Alexa device; sign up... Continue reading at Advertising Age
[ Advertising Age | 2019-10-24 10:29:51 UTC ]
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Children's novelist Michael Rosen has written an open letter calling for libraries to be made compulsory in schools, backed by ringfenced government money to support libraries and the training of librarians. Continue reading at The Bookseller
[ The Bookseller | 2019-10-22 10:47:59 UTC ]
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The Oscar-winning filmmaker did not hold back when asked for his opinion on comic book movies. Here we go again.Read Full Story Continue reading at Fast Company
[ Fast Company | 2019-10-21 12:25:56 UTC ]
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Nearly 40 MPs have signed a letter calling for the Chancellor to remove VAT on e-books and audiobooks. Continue reading at The Bookseller
[ The Bookseller | 2019-10-21 10:27:19 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. TikTok wants... Continue reading at Advertising Age
[ Advertising Age | 2019-10-04 10:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. The FBI’s... Continue reading at Advertising Age
[ Advertising Age | 2019-10-03 10:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Meditations... Continue reading at Advertising Age
[ Advertising Age | 2019-10-02 10:00:00 UTC ]
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"They Called Us Enemy" is an L.A. Times Book Club selection. Sign up at latimes.com/bookclub. Join the discussion in the book club Facebook Group. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-09-25 15:00:59 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Day One of... Continue reading at Advertising Age
[ Advertising Age | 2019-09-24 10:00:00 UTC ]
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At The Bookseller Children’s Conference today, Scholastic co-managing director Catherine Bell urged publishing to "reflect all children" and engage parents so they can read to their youngsters. Continue reading at The Bookseller
[ The Bookseller | 2019-09-23 02:34:03 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Facebook’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-20 10:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Whassup?... Continue reading at Advertising Age
[ Advertising Age | 2019-09-19 10:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our daily newsletter. You can also get an audio version of this briefing on your Alexa device. Tinder’s... Continue reading at Advertising Age
[ Advertising Age | 2019-09-18 10:00:00 UTC ]
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Audible has argued a federal court to reject a copyright lawsuit filed by seven publishers against its Captions speech-to-text feature. Continue reading at The Bookseller
[ The Bookseller | 2019-09-17 07:45:07 UTC ]
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Tom Harty sounds like a guy who thought he’d bought a shiny new car, only to find out the engine had been removed right before he wrote the check. And who then failed to report the theft to his insurance company in a timely manner. Earlier this month, the Meredith CEO made some revealing... Continue reading at Publishing Executive
[ Publishing Executive | 2019-09-16 13:41:06 UTC ]
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Fundamentally, advertising doesn’t work unless it is seen. In print media, the mantra was “far forward, on a right-hand page, facing a full page of editorial content.” On TV, it was and still is “the first or last spot in the advertising pod.” And in the digital publishing world, it is “above... Continue reading at Digiday
[ Digiday | 2019-09-12 18:40:59 UTC ]
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Shockwaves rippled across the book industry last Wednesday after Amazon sent customers a copy of The Testaments almost a week early, which it later apologised for and attributed to "technical error". Continue reading at The Bookseller
[ The Bookseller | 2019-09-12 13:11:07 UTC ]
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Good news for all fans of strange cults, luscious writing, and page-turners: as Publishers Lunch reports, Emma Cline’s first story collection, Daddy, will officially be published in 2020 by Random House (and Chatto & Windus in the UK). As you may recall, Random House bought three books by... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-06 16:48:24 UTC ]
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Earlier this week noted toaster-review site and server farm Amazon enraged booksellers across the country by breaking the sales embargo on Margaret Atwood’s The Testaments; yesterday, writing for Medium’s tech channel OneZero, Angela Lashbrook gave Amazon’s book club division, Goodreads, an... Continue reading at Literrary Hub
[ Literrary Hub | 2019-09-05 15:15:31 UTC ]
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